Oatly: the Insurgent Brand on Everyone's Lips. The 5 levers the UK team pulled to drive the business's #transformationalgrowth

Oatly: the Insurgent Brand on Everyone's Lips. The 5 levers the UK team pulled to drive the business's #transformationalgrowth

The case study in Category transformation that is on everyone’s lips right now is Oatly.

But did you know that Oatly has been around for 30 years in the Dairy Alternatives Category?

It’s only really in the past 5 years that something has changed massively, at least in the UK market.

In 2016, Oatly’s UK revenue was around £6M, but this year they are looking at hitting around £75M!

If you want to know how they did this, then you’re in luck! We spoke to Ishen Paran, UK Country Manager who told us about the 5 levers that he and the Oatly UK team have pulled to drive this incredible growth…

#oatmilk #oatly #transformationalgrowth #brandgrowthheroes #plantbased

If you enjoy this episode, it would be really helpful if you REVIEW it on iTunes or Spotify

& SHARE it on your social media

Avsnitt(122)

Most Downloaded Episodes: Seedlip Founder on How to Be Disruptive

Most Downloaded Episodes: Seedlip Founder on How to Be Disruptive

In case you've JUST discovered Brand Growth Heroes podcast, we're digging into the treasure trove of our most downloaded episodes from our back-catalogue so YOU don't miss A SINGLE BUSINESS INSIGHT!Fr...

10 Sep 20251h 6min

From Panic Attacks to Dream Job : Stu Macdonald | ManiLife Peanut Butter

From Panic Attacks to Dream Job : Stu Macdonald | ManiLife Peanut Butter

We loved chatting to Stu....and you're going to love learning from this GOLD taken from our recent episode:  What happens when a founder steps back from doing everything and instead builds a team that...

3 Sep 20259min

Most Downloaded Episodes: TRIP's Co-Founder Olivia Ferdi on TRIP's First 2 Years

Most Downloaded Episodes: TRIP's Co-Founder Olivia Ferdi on TRIP's First 2 Years

In case you've JUST discovered Brand Growth Heroes podcast, we're digging into the treasure trove of our most downloaded episodes from our back-catalogue so YOU don't miss A SINGLE INSIGHT!From slow-b...

28 Aug 202538min

Bold Bean Co's Model: Remote First & Big Culture Vibes

Bold Bean Co's Model: Remote First & Big Culture Vibes

Bold Bean Co is doing team and culture differently.In this episode, co-founders Amelia and Ed discuss how the'yre building a high-performing, remote-first team with people working all across the UK an...

22 Aug 20254min

Grenade's £200M Exit to Mondalez: Juliet Barratt Co-Founder of Grenade LIVE On Stage

Grenade's £200M Exit to Mondalez: Juliet Barratt Co-Founder of Grenade LIVE On Stage

This is one of our favourite interviews EVER! In this very special LIVE edition of Brand Growth Heroes, recorded at Bread & Jam Fest 2025, Fiona Fitz sits down in front of a live audience with the abs...

14 Aug 202548min

How Tonic Health Built a Team to Scale

How Tonic Health Built a Team to Scale

From Solo Hustle to Remote Rocketship: How Tonic Health Built a Team to ScaleIn this 5-minute power-packed short, handpicked by MKJ Ignite, we hear how Sunna Van Kampen, founder of Tonic Health scaled...

6 Aug 20255min

How Bio & Me Grew 15X in 4 Years - Without Losing Their Gut Instinct!

How Bio & Me Grew 15X in 4 Years - Without Losing Their Gut Instinct!

Bio & Me is one of the UK’s fastest-growing gut health food brands, co-founded by one of Fiona's former bosses at Nestle UK -  Jon Walsh, and leading gut health expert Dr. Megan Rossi. Built on a bran...

29 Juli 202548min

Why Olipop's Co-Founder Dynamic WORKS

Why Olipop's Co-Founder Dynamic WORKS

In this episode of BGH SHORTS: The People Series, the team at MKJ Ignite have hand-picked this SHORT 5-minute golden nugget packed with insight into what it really takes to scale and what you need to ...

24 Juli 20255min

Populärt inom Business & ekonomi

framgangspodden
varvet
badfluence
rss-jossan-nina
svd-tech-brief
rss-borsens-finest
uppgang-och-fall
avanzapodden
rss-svart-marknad
borsmorgon
bathina-en-podcast
fill-or-kill
rss-inga-dumma-fragor-om-pengar
rss-dagen-med-di
24fragor
lastbilspodden
tabberaset
rss-kort-lang-analyspodden-fran-di
kapitalet-en-podd-om-ekonomi
rss-den-nya-ekonomin