Brand Growth Heroes9 Nov 2023

Ep68 (Part 2) Fuel10k Sells to Behemoth Premier Foods - The Week Before the Sale

Founder Barney Mauleverer describes Fuel10k as 'a 12 year overnight success'

In Part 2 of our two part series covering the growth journey & sale of the protein breakfast brand Fuel10k to Premier Foods, learn:

The three reasons that Fuel10k was the perfect fit for Premier Foods already impressive national brand portfolio
It Fuel10K 10 years to get to £10 million in revenue but 2.5 years to do the next £10 million
£10 million turnover is the magic number: the figure at which your P&L and growth trajectory to change for the better
Why Fuel10K NEVER had an injection of big bucks & why they wanted to grow their business the old-fashioned way
The role of Student Reps working in, in universities as part of their field sales and marketing team
Why it's never too early to build relationships with the M&A advisory world
One of Barney's key talents is putting the right people in the right roles
Why Barney and his co-founders gave 1 years salary to those employees who had been in the business for over 2 years.

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