Brand Growth Heroes28 Juli 2024

Ep71 $500M: OLIPOP Explodes the USA Soda Market

$500M: OLIPOP explodes the USA Soda Market

Join us for Fiona Fitz’s recent conversation with OLIPOP Co-Founder & President David Lester, recorded live at the Bread and Jam Festival.

OLIPOP Co-Founders David Lester and Ben Goodwin landed on the foundational recipe for “a new kind of soda”, redefining how consumers perceived the category. OLIPOP has successfully persuaded consumers to swap out sugary, familiar favourites for healthier alternatives.

In colourful cans with vintage logos and fantastic flavours, OLIPOP aims to smash its target of $500 million in sales in 2024.

Listen to this episode and find out how they've done it.

David reveals:

The eight-year journey behind OLIPOP's rapid growth, explaining that despite its apparent surge since the 2018 launch, the company actually underwent a crucial four-year trial process beforehand.

The importance of balancing taste with health benefits and the rollercoaster of emotions that comes with being a founder.

We all expected this interview to be about how he and Ben grew the business. In fact, David offers candid insights on ego, vulnerability, and the true meaning of success.

If you are still alive then you are succeeding.

Useful links:

https://drinkolipop.com/

Bread and Jam Festival

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You won’t want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth. Plus, your small gesture will be truly appreciated.

Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!

Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and our social media manager/podcast producer, Kathryn Watts, Social KEWS.

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