Natasha Kufa On The 10% Rule: Small Changes, Big Results

Post-election thoughts. Managing stress and disagreement. Connecting to gratitude. Weekly wins. And, of course, listener questions. Welcome to another edition of Roll On. Commanding co-host duties as always is my hype man Adam Skolnick, an activist and veteran journalist perhaps best known as David Goggins’ Can’t Hurt Me co-author. Adam has written about adventure sports, environmental issues and civil rights for outlets such as The New York Times, Outside, ESPN, BBC, and Men’s Health. He is the author of One Breath and is currently hard at work on a novel. Some of the many topics explored in today’s conversation include: What can be learned from the life + death of Zappos’ Tony Hsieh; The unpredictability of happiness; The antitrust campaign to break up the tech behemoths; Rob Bell lessons on writing + self-love; Our growing adoration of ‘Feels Good Man’; and Celebrating grassroots environmental activism In addition, we answer the following listener questions: Is pursuing a more authentic life path an ego trip? How can a person with low self-esteem and avoidance discomfort develop more intimacy? Does endurance racing in your 50’s pose health risks? Thank you to Joe from northern New York, Seth from Wisconsin, and Michael from Boulder, CO. If you want your query discussed, drop it on our Facebook Page, or better yet leave a voicemail at (424) 235-4626. The visually inclined can watch our exchange on YouTube. And as always, the podcast streams wild and free on Apple Podcasts and Spotify. Peace + Plants, Rich

17 Dec 20202h 20min

Becoming an Olympic medalist doesn’t tell the story. It wasn’t until the klieg lights dimmed that she was compelled to meet herself. The inner journey that ensued forged the amazing person she’s now become. Meet Caroline Burckle. Friends call her Burks. A fellow former competitive swimmer, today’s guest is a 23-time All American and 2-time NCAA Champion. In 2008, she was crowned NCAA Female Swimmer of the Year in recognition of breaking Janet Evans’ legendary 500 freestyle NCAA record—a seemingly impossible task and the oldest record on the books at the time. Later that same year, Caroline would qualify for the 2008 Olympic Games in Beijing, where she won bronze as a member of the women’s 4×200 freestyle relay. More interesting however, and certainly more relatable, is Caroline’s path post-swimming. A close cousin to my conversations with Olympians Anthony Ervin, Apolo Ohno and John Moffet, hers is a hard-wrought journey of self-discovery shrouded in institutional neglect and even, at times, abuse. Let’s just say she weathered some shit. But she faced it. She showed up and did the work. And she emerged at peace with her past and her self—now hellbent on helping forge healthier lives for the next generation of Olympians. Beyond the play-by-play of Caroline’s storied career, her experiences as a young swimmer, and what it was like to stand on the Olympic podium, this is a conversation about the psychological struggles she faced as a prodigious athlete. Her battle with depression. And her familiar addiction to people-pleasing. It’s also an alarming exposé on the harmful paradigms perpetuated by calcified athletic institutions—and what we must be done to better support the next generation of Olympians. But more than anything, this is a playbook on how to find power in vulnerability. How to listen to your body. And most importantly, how to use your voice. One of my very favorite people, Burks and I are buddies going back several years. A powerhouse and a humble empath, her energy is infectious. And I’m honored to share her story with you today. The visually inclined can watch our exchange on YouTube. And as always, the podcast streams wild and free on Apple Podcasts and Spotify. May her words inspire you to seek own your truth. To ask for help. Lean into vulnerability. And never stop learning. P.S. Links to a comprehensive collection of news coverage specific to the sensitive events discussed in this episode can be found in the show notes below. Peace + Plants, Rich

14 Dec 20202h 41min

Legendary master of the big wave. Waterman god and sun-kissed global icon. Today one of the world’s greatest living athletes drops a master class on the value of pursuing adventure and embracing life as a work of art. Meet Laird Hamilton. Most are well-versed in the lore of today’s guest as perhaps the world’s greatest big wave surfer. Under-appreciated is his impact and legacy as a pioneer of crossover board sports that include tow-in surfing, stand-up paddle boarding and the more recent hydrofoil boarding explosion — passions that have earned Laird the title as surfing’s biggest innovator. An icon of fitness, longevity and well-being who has transcended the sport that made him famous, Laird and his wife Gabby Reece are the founders of Extreme Performance Training (XPT) — a unique fitness training and lifestyle program that includes dynamic water workouts, performance breathing, high-intensity and endurance training and more. He is also the founder of Laird Superfood, a purveyor of high-quality functional blends, proteins, coffee beans, snacks and more. Ubiquitous on grocery store shelves across the country, the company recently enjoyed a successful public offering. Profiled in every major media outlet across the globe, Laird has been featured in several films, including Riding Giants, an exquisite exploration of the history and art of big wave surfing. Finally, he is the author two books: Force of Nature, and his more recent New York Times bestseller, Liferider — both inspiring reads for anyone looking to elevate themselves beyond the ordinary to do extraordinary things. This is a conversation is about the internal Laird. What propels the relentless pursuit of adventure. His relationship with nature’s most intimidating elements. And how his fulfillment derives not from external validation but rather from competition with self — and accomplishing what even he questions possible. We explore his unique and always evolving training methods. His entrepreneurial journey. Marriage. Parenting girls. And turmeric. But the heart of this exchange is a deconstruction of fear. The wisdom gleaned from gliding on the edge of disaster. And why it is crucial to always seek out that which scares you most. Ask Laird and he’ll be quick to caution that we’re over-insulated from nature’s majesty. In turn, our intuitions have been muted. So, more than anything, this is a call to reconnect with that which makes us innately human — to constantly push beyond our limits, seek out fear, and ultimately, embrace our lives as an evolving and precious work of art. Not surprisingly, I found Laird to be both humble and wise — a function of hyper-connectedness to both self and the outdoors. But I was also delighted to discover a human with an endearing and beautiful child-like wonder — a trait we could all benefit from cultivating more. The visually inclined can watch our exchange on YouTube. And as always, the podcast streams wild and free on Apple Podcasts and Spotify. I loved this experience. May it leave you seeking to more courageously explore yourself and the world that surrounds you. Peace + Plants Rich

7 Dec 20202h 13min

Out of 743 riders on the World Tour, the highest tier of professional road cycling, only 5 are black. Today’s guest is devoted to changing that. I wouldn’t bet against him. Dubbed ‘the most important bike racer you don’t know’, Justin Williams is an 11-time U.S. National Champion and 14-time California State Road and Track Champion. A rare sprinting talent from the get go, Justin was already crushing criteriums across the state as a teen en route to becoming the Jr. Track National Champ and a member of the U.S. National Team. In 2009 he joined the coveted Trek Livestrong U23 Dev Team. A launchpad to the majors, Justin’s dream of competing on the World Tour was becoming real. However, despite Justin’s skyward trajectory and unbound potential, he quickly became disillusioned with the elitist aspect of the sport. Then he did the unthinkable: he quit.Departing Europe for home, he enrolled in college. Lived a civilian life. And let his bike collect cobwebs. For Justin, it seemed, cycling was over. However, Justin’s younger brother Cory — then making his own cycling waves — had other plans, enticing Justin’s return to the sport through fixie racing culture. Revitalized by this dynamic community, Justin would soon discover renewed purpose on the bike. As an athlete who still had races to win. And ultimately as an advocate on a mission to redefine the sport he loves. Thus was born Legion of Los Angeles: an independent elite cycling team dedicated to increasing diversity & encouraging inclusion in the industry. Translation: a launchpad for badass racers of varying ethnicities and backgrounds who don’t necessarily fit the status quo of the current whitewashed cycling program. Today we explore Justin’s extraordinary story — from his experience growing up in Los Angeles to immigrant parents through his blossoming love affair with the bike. We dissect the sport of cycling and the industry that supports it. What’s great about it. What must change. And how Legion is leading the way by smashing paradigms and setting a new standard when it comes to supporting athletes and promoting inclusivity. Wise beyond his years, Justin is passion in motion. A cycling hero. The embodiment of persistence. And a powerful reminder that what is most important about sport has nothing to do with podiums. Instead, it’s about the journey towards self-actualization. It’s about sharing experience. And above all, the impact you leave on others. The visually inclined can watch our exchange on YouTube. And as always, the podcast streams wild and free on Apple Podcasts and Spotify. Equal parts important and entertaining, it was an honor to host this enlightening exchange with an athlete so devoted to positive change. Mad respect. P.S. Thanks Alonso Tal for permission to use your epic action images of Justin. Also, Knox Robinson may or may not have dropped by. Just sayin’. Peace + Plants, Rich

30 Nov 20202h 3min

Post-election thoughts. Managing stress and disagreement. Connecting to gratitude. Weekly wins. And, of course, listener questions. Welcome to another edition of Roll On. Commanding co-host duties as always is my hype man Adam Skolnick, an activist and veteran journalist perhaps best known as David Goggins’ Can’t Hurt Me co-author. Adam has written about adventure sports, environmental issues and civil rights for outlets such as The New York Times, Outside, ESPN, BBC, and Men’s Health. He is the author of One Breath and is currently hard at work on a novel. Some of the many topics explored in today’s conversation include: • The importance of actively creating a gratitude practice; • plant-based holiday ideas; • how to deal with family stress and disagreement; • Alex Hutchinson’s essay ‘COVID-19 is like running a marathon with no finish line’; • the new documentary, ‘Feels Good Man’ and how a meme turned into an alt-right mascot; • the terrifying capabilities of artificial intelligence; • Alenka Artnik’s 114m world record free-dive in Egypt. In addition, we answer the following listener questions: How do you have real conversations in the era of smartphones and social media? How do you raise plant-based children? How do you balance work, parenthood, and marriage while still making time for personal passions? Thank you to Adrian from London, Daniel from Australia, and Carlos from Germany for your questions. If you want your query discussed, drop it on our Facebook Page, or better yet leave a voicemail at (424) 235-4626. The visually inclined can watch our exchange on YouTube. And as always, the podcast streams wild and free on Apple Podcasts and Spotify. Peace + Plants, Rich

26 Nov 20202h 19min

This is the story of a lifelong seeker. It’s about organizing your life around spiritual principles. Breaking the addiction to external validation. And always having the courage to fail. Meet Blake Mycoskie. Quite the change maker, Blake is most famously known as the founder of the wildly successful shoe company TOMS. He also pioneered the ‘One for One’ business model, donating a pair of shoes to a child in need for each pair sold. In turn, he sparked a generation of conscious consumers — and rebranded corporate responsibility as not only cool, but de rigueur. But Blake’s story neither begins nor ends with TOMS.  A natural-born entrepreneur, Blake started 5 other businesses before TOMS. And he’s since moved on from his shoe empire to launch Madefor — a ten-month program that applies key principles of modern neuroscience, psychology, and physiology to make your brain and body better. This is more than the story of an incredible entrepreneur. It’s about navigating the world through a spiritual lens. And the power of commitment to persistent personal growth. It’s less about TOMS and more about the kind of person that imagines TOMS. It’s about intuition. The stewardship required to scale an idea into a global phenomenon — and the ongoing commitment to service that led to Madefor. Blake is a very special human. It was an honor to finally spend some time with him. And a delight to share the experience with you. The visually inclined can watch our exchange on YouTube. And as always, the podcast streams wild and free on Apple Podcasts and Spotify. For those feeling stagnant or stuck, my hope is that Blake’s testimony — chock-full of sage business and life advice — ignites the inner change you seek most and guides you towards peace. Peace + Plants, Rich

23 Nov 20201h 55min

What’s the best way to grow old? Are we over-parenting our kids? And how can I strike the right work-life balance? These are just a few of the questions Ravi Patel was struggling with. So the actor, filmmaker, husband and dad decided to explore how foreign cultures grapple with them. The result is Ravi Patel’s Pursuit of Happiness, a docu-series in which Ravi enlists his friends and family in overseas adventures in search of answers to life’s questions. Perhaps you caught Ravi’s 2014 hit documentary Meet The Patels, a funny and touching first-person family adventure in which Ravi enlists his traditional Indian parents in his search for love, leading him down a rabbit hole into the world of arranged marriages. Streaming on HBO Max, the new show digs even deeper — a poignant and timely deconstruction of American exceptionalism that ventures beyond buddy travelogue tropes. Today Ravi shares his story — and the many lessons learned along the way. Hardly your ordinary actor, this conversation begins with an exploration of Ravi’s unique path. His past life in investment banking. His current interest in health and wellness. His grapple with identity and indoctrination. And his sundry adventures navigating the vicissitudes of Hollywood. We then pivot to the many nuggets of wisdom Ravi has gleaned from his personal journey. And we tug on the questions explored in his Pursuit of Happiness travels to Japan, Denmark, South Korea and Mexico: Why are Americans so unhappy? How can you be a good parent? How do you find work life balance? And how can we responsibly promote inclusion for all? Recorded pre-election, this conversation is equal parts light-hearted and profound — a mix of laughs and uppercase Truths on all things love, partnership, parenting, purpose, and passion. It’s also a friendship origin story. The first of what I anticipate will be more conversations to come. The visually inclined can watch our exchange on YouTube. And as always, the podcast streams wild and free on Apple Podcasts and Spotify. I love this guy and everything he’s about. And I hope you find this conversation as refreshing and uplifting as I did. Peace + Plants, Rich

16 Nov 20202h 18min

Election week. Healing the national divide. Environmental progress. Weekly wins. And, of course, listener questions. Welcome to another edition of Roll On. Commanding co-host duties as always is my hype man Adam Skolnick, an activist and veteran journalist perhaps best known as David Goggins’ Can’t Hurt Me co-author. Adam has written about adventure sports, environmental issues and civil rights for outlets such as The New York Times, Outside, ESPN, BBC, and Men’s Health. He is the author of One Breath and is currently hard at work on a novel. Some of the many topics explored in today’s conversation include: • Recapping our whirlwind election week; • Making sense of the 70 million votes for Trump and the implications this presents; • Understanding Biden and the presidency to come; • Bridging our cultural and political divide as a national imperative; • Rich’s latest Esquire piece and thoughts on the writing process; • Chris Nikic, the first athlete with Down syndrome to complete an Ironman Triathlon; • and Rich’s newest offering, Voicing Change. In addition, we answer the following listener questions: • How do you stay focused on your journey and minimize distractions? • How do you embrace change and take a step into the unknown? • How do you make time for your partner as parents to young children? Thank you to Frank from Southern California, Davin from South Florida, and Michelle from New Jersey for your questions. If you want your query discussed, drop it on our Facebook Page, or better yet leave a voicemail at (424) 235-4626. The visually inclined can watch our exchange on YouTube. And as always, the podcast streams wild and free on Apple Podcasts and Spotify. Enjoy! Peace + Plants, Rich

12 Nov 20202h 10min