Making It Count and How To Do More

Making It Count and How To Do More

Simple yet profound words from this week's guest, a man in full embrace of the ethos of living an impactful, creative, authentic life in overdrive. Uncompromising. Unapologetic. Filmmaker, photographer, builder, father, humanitarian, athlete. But most of all, an artist leveraging his boundless creative energy to tell personal stories that inspire all of us to find the adventure in life. To invest in experience. To be bold. And to do more — both for yourself and for others. I first became aware of Casey around 2010 when his show “The Neistat Brothers” aired on HBO and was immediately captivated by Casey's DIY sensibility. His fearlessness. His acute ability to find the wonder in the seemingly banal. And his refusal to await permission from the gatekeepers to create. I've been a fan ever since, eagerly anticipating each new upload to his wildly popular YouTube channel – 82 movies he refuses to monetize; a network that enjoys a quarter of a million rabid subscribers; and dozens of viral sensations with 50+ million views. At this point, many of you have likely seen his remarkable “Make It Count”. If you somehow missed it, please watch it now for context before listening to the episode (I've watched it at least 20 times and never get tired of it). Hired by Nike to create an advertisement to promote the Fuel Band, Casey audaciously ignored the agreed upon commercial treatment and instead brashly spent the entire budget traveling the world, all the while documenting his incredible adventure until the money just flat ran out. 34,000 miles, three continents, 13 countries, 16 cities and 10 million views later, the rest is history. This past December, Casey raised the bar. Contacted by 20th Century Fox to create a movie to help promote “The Secret Life of Walter Mitty”, Casey agreed, with one caveat: permission to donate the entire commercial budget to typhoon victims in the Philippines. Tying creative expression to service, “What Would You Do with $25,000?” became an instant viral hit, trending on Twitter to over 3 million views. Then just one day after we sat down for this conversation, Casey headed out in a blizzard to “Snowboard NYC”– a sponsor-less lark he posted within 24 hours of shooting that clocked 5 million views in it's first five days. In the words of Wired Magazine, “Casey Neistat’s bite-size Internet movies have so much viral potential they make influenza jealous.” But what is it that makes Casey and his work so irresistible? Sure, the movies are fun. Irreverant. Visually captivating with great music and personal storylines that always star Casey himself as the ever-appealing protagonist. But in my opinion, what makes Casey stand out, what gives his work permanent residence in my consciousness, is his devotion to authenticity — an axiom of conviction that infuses every single frame of every single work he produces — and the predominant over-arching theme of this podcast. Read more HERE...

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Jonathan Schwartz: From A-List Manager To Healthy Heart Athlete & Advocate

Jonathan Schwartz: From A-List Manager To Healthy Heart Athlete & Advocate

Today on the show, my friend — & brother in arms when it comes to swim / bike / run — Jonathan Schwartz. In certain respects Jonathan is an “everyman athlete”, but he is far from ordinary. Early morning it's up to train. By day he's a business manager to A-list Hollywood clientele & professional athletes — NBA players and major rock stars like Alanis Morissette & Linkin Park — as well as a dedicated father and husband. But his passion his health. Particularly heart health. I'll let him tell the story, but in a nutshell a health scare led him to a plant-based diet, and he's never looked back; sound familiar? Jonathan took his passion for addressing our nation's heart disease crisis to the next level when he founded HeartView Global, a foundation devoted to two primary goals: * To identify heart disease in its latent “clinically silent” phase, thereby allowing asymptomatic but vulnerable individuals to undertake the necessary prophylactic lifestyle modifications and medications to arrest atherosclerosis – and for clinically unrecognized high risk individuals to undergo the necessary coronary interventions that will help prevent the development of heart attacks, stroke, or premature sudden cardiac death; and * To encourage a plant-based nutrition diet founded in vegetables, fruits, whole grains, legumes, along with some nuts and seeds. Jonathan is a great guy. His message is powerful. Tune in. And thank me later. Thanks for listening! Rich

11 Apr 20131h 38min

Chris McCormack: Life As Ironman World Champion

Chris McCormack: Life As Ironman World Champion

I cannot tell you how excited I am to share today's guest — a man who needs no introduction — triathlon legend Chris “Macca” McCormack. This interview is PURE GOLD! In case you've been living under a rock and have never heard of Macca, he is one of the winningest triathletes of all time, dominant at all distances from sprint to Ironman. He is a two-time Ironman World Champion and victor in over 200 triathlon races, including 12 Ironman titles, the 1997 ITU World Cup Series and the 1997 Triathlon World Championships, to name just a few. If you are a fan of Macca, then you've probably heard more than a few of his more outspoken — but always entertaining — interviews. I didn't want to reap an over-plowed field, so I chose to instead focus on aspects of his life less well-known — how he handles the balance of training and family life; how turning 40 has impacted his always evolving perspective on training and racing; and how he is learning to leverage social media as a service tool to help better communicate with and educate his amateur athlete fan base. case in point – check out his MX12 Training Videos. I am super proud of this episode — Chris could not have been more candid, engaging and fun. I hope you enjoy the show as much as I enjoyed doing it! Speaking of enjoying the show — if you are, and inclined to help support what we are doing, then make sure you subscribe on iTunes and leave a comment on the iTunes page for the show. Thanks for listening! Rich

9 Apr 20131h 56min

Lewis Howes: Living A Passionate Life

Lewis Howes: Living A Passionate Life

Life should be lived passionately. So says today's guest Lewis Howes, and I couldn't agree more. If you are immersed in the online marketing world, you've probably heard of Lewis — a former professional football player & renown pioneer lifestyle entrepreneur. But in case you haven't, let me introduce you to his universe. Lewis is a former two-sport All-American (football & decathlon) and current world record holding athlete (most yards received in a single football game), has graced lists such as Details Magazine’s “5 Internet Gurus Who Can Make You Rich” and Incomediary.com’s “50 Most Influential People in Blogging.” Most recently, Lewis was ranked as one of Genjuice.com’s top “100 Most Desirable Mentors” along with the likes of Barack Obama, Russell Simmons and the Queen of Jordan. In just three years, my man went from a depressed and aimless former professional Arena-league football player who's career was cut short due to injury sleeping on his sister’s couch to running a seven figure business. He began his entrepreneurial career by hosting LinkedIn meetups around the country, and co-authoring the successful book LinkedWorking. He has hosted over 400 webinars, spoken to thousands at conferences and events, and educated career professionals and business owners around the world on the power of LinkedIn. Not enough? He's also a member of the U.S. National Team Handball squad. He loves CrossFit too. Don't worry, we get into all of it. Oh yeah, he's also the host of The School of Greatness Podcast, currently blowing up charts on iTunes. I was honored to be a guest on his show a couple weeks back and am pleased that he joined me for an enlightening and inspiring chat about discovering, unlocking, and unleashing your best, most authentic self – my favorite subject. I hope you dig the show and end up as inspired as I was sitting down with him in person. Enjoying the podcast and want to support the show? Make sure you subscribe on iTunes and leave a comment on the iTunes page for the show. Thanks for listening and enjoy the program! Rich

4 Apr 20131h 48min

Natasha Kufa On The 10% Rule: Small Changes, Big Results

Natasha Kufa On The 10% Rule: Small Changes, Big Results

After a respite were back in the pod saddle with the stunning & knowledgeable Natasha Kufa. In addition to raising 4 kids, Natasha is an internationally renown nutritionist, certified raw food specialist, chef & food delivery proprietor and über-fit trainer, whose clients include A-list Hollywood celebrities such as Matthew McConaughey, Josh Duhamel & his wife Fergie from The Black Eyed Peas, and more. If that's not enough, Natasha is also the author of The 10% Rule: Small Changes, Big Results and is the owner and founder of Evolution Body — a raw food delivery enterprise servicing the Los Angeles vicinity. Topics covered? Colonics obsession, the joys & challenges of raising an autistic child & the impact of diet on spectrum behavior, the benefits of juicing, becoming a raw food chef, Natasha's fitness & diet perpective, the importance of maintaining a healthy gut microbial ecology, the 10% Rule — Natasha's primer for tackling & ultimately overcoming barriers to healthy eating habits & fitness practices — and of course the question everyone wants to know: what it's like to train a big celebrity? TECHNICAL NOTE: As you will no doubt notice, there are some odd clicking sounds with Natasha's microphone. Despite running some audio EQ, it nonetheless subsists. Apologies in advance and as I keep saying (did I say I'm apologizing?), I'll do better next time. Or maybe it's time to get a real producer involved – which by the way, is in the works… Enjoy the podcast and want to support the show? Make sure you subscribe on iTunes and leave a comment on the iTunes page for the show. Thanks for listening and enjoy the program! Rich

17 Mars 20132h 15min

Chris Hauth: Endurance Training For Maximum Results

Chris Hauth: Endurance Training For Maximum Results

2x Olympian, renown endurance multisport coach, former professional (and current blazing fast age-group topping) Ironman triathlete Chris Hauth — who happens to also be my long-time coach — joins the podcast to get granular on his perspectives on effective endurance training methods to maximize performance. Turns out there's more to it than just Zone 2 people! Tune in to dial in your training program and take your performance to the next level. As a quick aside. I am contemplating launching an online membership website that will — in exchange for a relatively nominal monthly fee — provide subscribers with: * Premium written fitness & nutrition content not publicly available; * Monthly or bi-weekly interactive video Spreecasts on focused subject matter; * Periodic (weekly?) newsletter; * Private, interactive VIP community with responsive access to me & other members * Significantly reduced pricing on Jai Lifestyle digital & physical products, gear & workshops, retreats & programs * Free swag such as t-shirts & more I am interested in whether there is demand for such a community, given that it will require a tremendous amount of time, energy & expense on my part to configure, design, launch, serve and maintain. I am super excited about the possibilities and completely dedicated to finding the best way to share a healthy message across the broadest and most impactful platform – so please let me know what you think in the comments section below. Thanks for listening and enjoy the program! Rich

26 Feb 20131h 51min

Sid Garza-Hillman On Approaching The Natural

Sid Garza-Hillman On Approaching The Natural

Musician, author & health philosopher king Sid Garza-Hillman joins the podcast to chat about all things PlantPower, including his new book, Approaching the Natural: A Health Manifesto*. More than just another book about plant-based nutrition, “Approaching the Natural” is a passionate and insightful primer on how we can achieve a more grounded, holistic, happy & gratifying existence — physically, mentally & spiritually — by connecting better with ourselves and the natural environment that surrounds us all. Sid is a breath of fresh air and it was a pleasure to have him on the show. Hope you enjoy the episode. SHOW NOTES + MORE Thanks for listening and enjoy the Program! Rich

20 Feb 20132h

Brian MacKenzie On Slaying The Sacred Cows Of Endurance

Brian MacKenzie On Slaying The Sacred Cows Of Endurance

According to Brian MacKenzie, most endurance & ultra-endurance athletes are doing it all wrong. The controversial founder of CrossFit Endurance stopped by the garage to illuminate me further on his perspective — one that slays the sacred aerobic cow in favor of championing focused high intensity anaerobic work coupled with technique and functional body strength. Truth or Fiction? Somewhere in between? Thanks for listening and enjoy. Rich

18 Feb 20132h 8min

Transcending The Shadow Artist

Transcending The Shadow Artist

Yes, this is a health & fitness podcast. But physical health is only one component of holistic wellness. If your life feels amiss, your unfocused mind wanders or your spirit is adrift, then are you truly healthy in a complete sense? Of course not. So after several very nutrition and athlete focused episodes, it feels right to swing the pendulum from the physical back to the more ephemeral and return Julie Piatt to the co-host seat so we can roll up our sleeves and delve into matters less — well, let's say “tactile” — and examine what's behind the blocks preventing us from actualizing those latent dreams deferred that reside within all too many of us. It all starts and ends with creativity. And creativity my friends, isn't just for “artists” — because we are all artists, our lives and passions the expression of that art. To wit: * What is impairing your ability to realize the best version of yourself? * What is a shadow artist and how can it be overcome? * Tools for tackling self-doubt, fear patterns & obstacles to unlock & unleash your latent creativity as a channel for manifesting positive life change. * And oh yeah, my feelings about Valentine's Day….. Julie takes us out with “I'm Here Now”, from her album Mother of Mine. Thanks for the support and enjoy the show! Rich

13 Feb 20131h 50min

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