
Justin Williams Is Reinventing Cycling
Out of 743 riders on the World Tour, the highest tier of professional road cycling, only 5 are black. Today’s guest is devoted to changing that. I wouldn’t bet against him. Dubbed ‘the most important bike racer you don’t know’, Justin Williams is an 11-time U.S. National Champion and 14-time California State Road and Track Champion. A rare sprinting talent from the get go, Justin was already crushing criteriums across the state as a teen en route to becoming the Jr. Track National Champ and a member of the U.S. National Team. In 2009 he joined the coveted Trek Livestrong U23 Dev Team. A launchpad to the majors, Justin’s dream of competing on the World Tour was becoming real. However, despite Justin’s skyward trajectory and unbound potential, he quickly became disillusioned with the elitist aspect of the sport. Then he did the unthinkable: he quit.Departing Europe for home, he enrolled in college. Lived a civilian life. And let his bike collect cobwebs. For Justin, it seemed, cycling was over. However, Justin’s younger brother Cory — then making his own cycling waves — had other plans, enticing Justin’s return to the sport through fixie racing culture. Revitalized by this dynamic community, Justin would soon discover renewed purpose on the bike. As an athlete who still had races to win. And ultimately as an advocate on a mission to redefine the sport he loves. Thus was born Legion of Los Angeles: an independent elite cycling team dedicated to increasing diversity & encouraging inclusion in the industry. Translation: a launchpad for badass racers of varying ethnicities and backgrounds who don’t necessarily fit the status quo of the current whitewashed cycling program. Today we explore Justin’s extraordinary story — from his experience growing up in Los Angeles to immigrant parents through his blossoming love affair with the bike. We dissect the sport of cycling and the industry that supports it. What’s great about it. What must change. And how Legion is leading the way by smashing paradigms and setting a new standard when it comes to supporting athletes and promoting inclusivity. Wise beyond his years, Justin is passion in motion. A cycling hero. The embodiment of persistence. And a powerful reminder that what is most important about sport has nothing to do with podiums. Instead, it’s about the journey towards self-actualization. It’s about sharing experience. And above all, the impact you leave on others. The visually inclined can watch our exchange on YouTube. And as always, the podcast streams wild and free on Apple Podcasts and Spotify. Equal parts important and entertaining, it was an honor to host this enlightening exchange with an athlete so devoted to positive change. Mad respect. P.S. Thanks Alonso Tal for permission to use your epic action images of Justin. Also, Knox Robinson may or may not have dropped by. Just sayin’. Peace + Plants, Rich
30 Nov 20202h 3min

Roll On: Defusing Emotional Landmines
Post-election thoughts. Managing stress and disagreement. Connecting to gratitude. Weekly wins. And, of course, listener questions. Welcome to another edition of Roll On. Commanding co-host duties as always is my hype man Adam Skolnick, an activist and veteran journalist perhaps best known as David Goggins’ Can’t Hurt Me co-author. Adam has written about adventure sports, environmental issues and civil rights for outlets such as The New York Times, Outside, ESPN, BBC, and Men’s Health. He is the author of One Breath and is currently hard at work on a novel. Some of the many topics explored in today’s conversation include: • The importance of actively creating a gratitude practice; • plant-based holiday ideas; • how to deal with family stress and disagreement; • Alex Hutchinson’s essay ‘COVID-19 is like running a marathon with no finish line’; • the new documentary, ‘Feels Good Man’ and how a meme turned into an alt-right mascot; • the terrifying capabilities of artificial intelligence; • Alenka Artnik’s 114m world record free-dive in Egypt. In addition, we answer the following listener questions: How do you have real conversations in the era of smartphones and social media? How do you raise plant-based children? How do you balance work, parenthood, and marriage while still making time for personal passions? Thank you to Adrian from London, Daniel from Australia, and Carlos from Germany for your questions. If you want your query discussed, drop it on our Facebook Page, or better yet leave a voicemail at (424) 235-4626. The visually inclined can watch our exchange on YouTube. And as always, the podcast streams wild and free on Apple Podcasts and Spotify. Peace + Plants, Rich
26 Nov 20202h 19min

Blake Mycoskie: The More You Give, The More You Live
This is the story of a lifelong seeker. It’s about organizing your life around spiritual principles. Breaking the addiction to external validation. And always having the courage to fail. Meet Blake Mycoskie. Quite the change maker, Blake is most famously known as the founder of the wildly successful shoe company TOMS. He also pioneered the ‘One for One’ business model, donating a pair of shoes to a child in need for each pair sold. In turn, he sparked a generation of conscious consumers — and rebranded corporate responsibility as not only cool, but de rigueur. But Blake’s story neither begins nor ends with TOMS. A natural-born entrepreneur, Blake started 5 other businesses before TOMS. And he’s since moved on from his shoe empire to launch Madefor — a ten-month program that applies key principles of modern neuroscience, psychology, and physiology to make your brain and body better. This is more than the story of an incredible entrepreneur. It’s about navigating the world through a spiritual lens. And the power of commitment to persistent personal growth. It’s less about TOMS and more about the kind of person that imagines TOMS. It’s about intuition. The stewardship required to scale an idea into a global phenomenon — and the ongoing commitment to service that led to Madefor. Blake is a very special human. It was an honor to finally spend some time with him. And a delight to share the experience with you. The visually inclined can watch our exchange on YouTube. And as always, the podcast streams wild and free on Apple Podcasts and Spotify. For those feeling stagnant or stuck, my hope is that Blake’s testimony — chock-full of sage business and life advice — ignites the inner change you seek most and guides you towards peace. Peace + Plants, Rich
23 Nov 20201h 55min

Ravi Patel's Pursuit Of Happiness
What’s the best way to grow old? Are we over-parenting our kids? And how can I strike the right work-life balance? These are just a few of the questions Ravi Patel was struggling with. So the actor, filmmaker, husband and dad decided to explore how foreign cultures grapple with them. The result is Ravi Patel’s Pursuit of Happiness, a docu-series in which Ravi enlists his friends and family in overseas adventures in search of answers to life’s questions. Perhaps you caught Ravi’s 2014 hit documentary Meet The Patels, a funny and touching first-person family adventure in which Ravi enlists his traditional Indian parents in his search for love, leading him down a rabbit hole into the world of arranged marriages. Streaming on HBO Max, the new show digs even deeper — a poignant and timely deconstruction of American exceptionalism that ventures beyond buddy travelogue tropes. Today Ravi shares his story — and the many lessons learned along the way. Hardly your ordinary actor, this conversation begins with an exploration of Ravi’s unique path. His past life in investment banking. His current interest in health and wellness. His grapple with identity and indoctrination. And his sundry adventures navigating the vicissitudes of Hollywood. We then pivot to the many nuggets of wisdom Ravi has gleaned from his personal journey. And we tug on the questions explored in his Pursuit of Happiness travels to Japan, Denmark, South Korea and Mexico: Why are Americans so unhappy? How can you be a good parent? How do you find work life balance? And how can we responsibly promote inclusion for all? Recorded pre-election, this conversation is equal parts light-hearted and profound — a mix of laughs and uppercase Truths on all things love, partnership, parenting, purpose, and passion. It’s also a friendship origin story. The first of what I anticipate will be more conversations to come. The visually inclined can watch our exchange on YouTube. And as always, the podcast streams wild and free on Apple Podcasts and Spotify. I love this guy and everything he’s about. And I hope you find this conversation as refreshing and uplifting as I did. Peace + Plants, Rich
16 Nov 20202h 18min

Roll On: E Pluribus Unum
Election week. Healing the national divide. Environmental progress. Weekly wins. And, of course, listener questions. Welcome to another edition of Roll On. Commanding co-host duties as always is my hype man Adam Skolnick, an activist and veteran journalist perhaps best known as David Goggins’ Can’t Hurt Me co-author. Adam has written about adventure sports, environmental issues and civil rights for outlets such as The New York Times, Outside, ESPN, BBC, and Men’s Health. He is the author of One Breath and is currently hard at work on a novel. Some of the many topics explored in today’s conversation include: • Recapping our whirlwind election week; • Making sense of the 70 million votes for Trump and the implications this presents; • Understanding Biden and the presidency to come; • Bridging our cultural and political divide as a national imperative; • Rich’s latest Esquire piece and thoughts on the writing process; • Chris Nikic, the first athlete with Down syndrome to complete an Ironman Triathlon; • and Rich’s newest offering, Voicing Change. In addition, we answer the following listener questions: • How do you stay focused on your journey and minimize distractions? • How do you embrace change and take a step into the unknown? • How do you make time for your partner as parents to young children? Thank you to Frank from Southern California, Davin from South Florida, and Michelle from New Jersey for your questions. If you want your query discussed, drop it on our Facebook Page, or better yet leave a voicemail at (424) 235-4626. The visually inclined can watch our exchange on YouTube. And as always, the podcast streams wild and free on Apple Podcasts and Spotify. Enjoy! Peace + Plants, Rich
12 Nov 20202h 10min

John Moffet On The Power of Olympic Aspirations
This is the story of an athletic prodigy. It’s also the story of heartbreak. And a hero that became a friend. Meet John Moffet. His journey begins at 11. To keep him out of trouble, John’s parents enroll him in swim lessons. Mere weeks later, it was clear he was special. Within a year, John was obliterating national age group records. By 16 he made his first Olympic Team, becoming the youngest male athlete on the entire U.S.A. squad. But America would boycott the 1980 Moscow Games, robbing John and so many athletes of the opportunity to share their gifts on the world’s largest stage. Four years later, John ascended the starting blocks at 1984 Los Angeles Olympic Games as the world record holder and gold medal favorite in his specialty — the 100m breastroke. But a severe groin injury suffered in a preliminary heat would once again crush his dreams of Olympic glory. It’s a story well told in Bud Greenspan’s Olympic documentary 16 Days of Glory — a legendary filmmaker who would later become John’s mentor in his subsequent career as a storyteller. It’s a career that began humbly in the pioneering days of reality television and would ultimately lead to John taking home three 3 Emmys as an executive producer of The Amazing Race. John’s latest creative pursuit is Sports, Life, Balance — a new podcast about the many timeless lessons learned through sport and their transformative application to all areas of life. Launching around Thanksgiving, be sure to check it out and subscribe — this one’s worth it. As a daydreaming adolescent swimmer, god-like photos of John ripped from the pages of Swimming World magazine adorned my bedroom wall. So it was utterly surreal when my path delivered me to Stanford. The opportunity for this bright-eyed, 17-year old freshman to call John my teammate was a dream come true. And such began a friendship we have maintained for the last thirty-five years. This is a conversation about what happens when desire meets deeds. It’s about determination and perseverance. The power of storytelling. The importance of reinvention. And the courage to blaze your own unique path. It’s also a rundown of Olympic trials and tribulations — and the conglomerate of raw and historic athleticism that was the hallmark of Stanford in the mid-1980s. Packed with life lessons acquired by dint of John’s extraordinary athletic and professional career, it’s a master class on how to keep pushing when it matters most. When it’s okay to let go. And why aspiration is the master of destination. To read more and listen click here. You can also watch our exchange on YouTube. And as always, the podcast streams wild and free on Apple Podcasts and Spotify. One of my oldest and dearest friends, I love John and everything he is about. So it’s a long-overdue honor to share his story with you today. May you see in him what I always have. Peace + Plants, Rich
9 Nov 20202h 13min

Hakim Tafari Is The Journeyman Of Reinvention
Although Hakim Tafari defies categorization, a few things are clear. This guy has light. And his journey of personal transformation is nothing short of remarkable. Hakim is a unique and gentle soul of many trades and traits. But fundamentally, he is a seeker. A journeyman of reinvention. An ambassador of running culture & mindfulness. A master of many a martial art from Kung Fu to Tai Chi. An herbalist, massage therapist, a vegan. And an ardent student and practitioner of several spiritual traditions from Buddhism to Daoism. Hakim’s life didn’t come easy. Nor was it delivered overnight. Instead it’s the hard-wrought product of devotion to progressive growth. To being just a little bit better today than yesterday. Today he shares his story. Paved with solid life lessons, this conversation is one man’s hero’s journey. It’s about transformation. It’s about finding peace in failure. Creating a mindfulness-based lifestyle. The call to blaze a spiritual path. And the pangs of growth. But more than anything, this is a dialog about finding freedom — in mind, body, and soul. I’ve had the pleasure of conversing with a diversity of extraordinary humans. But every blue moon I luck into a mind-meld that elevates an exchange into a higher gear. This is one such experience — a connection marked with heart and truth. Vulnerability and authenticity. The visually inclined can watch our exchange on YouTube. And as always, the podcast streams wild and free on Apple Podcasts and Spotify. Enjoy! Peace + Plants, Rich
2 Nov 20202h 58min

Roll On: Keeping Your House Clean
Welcome to another edition of Roll On—my bi-monthly deep dive into (semi) current events, topics of audience interest, and of course answers to your questions. Commanding co-host duties as always is my hype man Adam Skolnick, an activist and veteran journalist perhaps best known as David Goggins’ Can’t Hurt Me co-author. Adam has written about adventure sports, environmental issues and civil rights for outlets such as The New York Times, Outside, ESPN, BBC, and Men’s Health. He is the author of One Breath and is currently hard at work on a novel. Some of the many topics explored in today’s conversation include: • The impending U.S. presidential election; • how the coast of Los Angeles was once a legal dumping ground for DDT, and the implications of this oceanic pollution; • the documentary ‘The Perfect Weapon’ and the rise of cyber warfare; • Nina Schick and her investigation into the world of Deepfakes; • thoughts on sustainability, stability, and the power of community; • and Rich's newest offering, 'Voicing Change’. In addition, we answer the following listener questions: How do you manage burnout? How do you live in alignment with your values? How do you navigate body dysmorphia and eating disorders as a man? Thank you to Randall from Nebraska, Robel from Montana, and Evan from Fullerton, CA for your questions. If you want your query discussed, drop it on our Facebook Page, or better yet leave a voicemail at (424) 235-4626. The visually inclined can watch our exchange on YouTube. And as always, the podcast streams wild and free on Apple Podcasts and Spotify. Enjoy! Peace + Plants, Rich
29 Okt 20201h 41min





















