Can A Burger Help Save The Planet? Impossible Foods CEO Pat Brown Says Yes

Can A Burger Help Save The Planet? Impossible Foods CEO Pat Brown Says Yes

By now, most of you have heard about the Impossible Burger. I imagine many of you have tried it. Arguably the ‘beefiest' plant-based patty, even the most attuned palate has trouble believing it isn't real meat. Now ubiquitous at fine dining establishments and fast food franchises alike, it's a global phenomenon. Today we explore the mission behind the burger with Impossible Foods founder & CEO Pat Brown, the man responsible for upending everything you thought you knew about plant-based meat, on a mission to forge a better environmental future for all. A world-renowned geneticist, Pat is a former Howard Hughes Medical Institute Investigator and Professor of Biochemistry at Stanford University. He is also a founder of Lyrical Foods, maker of Kite Hill artisanal nut milk-based cheeses and a founder of the Public Library of Science (PLOS), a nonprofit publisher that pioneered the open-access business model. Pat was elected to the National Academy of Sciences in 2002, and is a member of the Institute of Medicine. His numerous accolades include the American Cancer Society Medal of Honor, and the NAS Award in Molecular Biology. Moved to action by the urgent need to redress global climate change, Pat founded Impossible Foods with one clear goal: to eliminate animal agriculture — inarguably one of the biggest contributors to planetary warming — by providing delicious, nutritious, and environmentally friendly alternatives to meat and dairy directly from plants. The mission statement is ambitious, some would even say audacious. But his impact is already undeniable — and he’s just getting started. Today he shares his story. This is a broad and far-reaching conversation that covers Pat's background and the impetus behind Impossible Foods. We cover the company's initial success in converting high-end chefs, the subsequent penetration of the fast food industrial complex, and the entrepreneurial difficulties of rapid growth and meeting demand at scale. We then turn attention to Pat's mission to redress climate change. The important need to replace food from livestock with more environmental friendly alternatives. And what is required to achieve that, while meeting the finicky palate requirements of the average consumer. Irrespective of your opinion on plant-based meat analogues, the deleterious environmental impact of intensive animal agriculture is irrefutable. Seismic changes to our food systems are mandatory if we want to responsibly redress global climate change. And each of us has the power to promote these changes, beginning with our daily food choices. You can watch it all go down on YouTube. I really enjoyed this exchange. A compelling companion piece to last week's conversation with Paul Hawken, my sit down with Beyond Meat founder and CEO Ethan Brown and my episodes with Good Food Institute founder Bruce Friedrich (RRP 286 & 402), I encourage all of you to listen with an open and appreciative mind. Peace + Plants, Rich

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Roll On Re-Entry: AMA on Addiction, Lifestyle Change, & A New Format

Roll On Re-Entry: AMA on Addiction, Lifestyle Change, & A New Format

Welcome to the 2023 season premiere of ‘Roll On’, the version of the podcast where we indulge in some good-natured banter and ramble on matters of interest across culture, sports, politics, literature, art, self-betterment, and more. My co-host is Mr. Adam Skolnick, an activist, veteran journalist, author of One Breath, and David Goggins’ Can’t Hurt Me and Never Finished co-author. Adam writes about adventure sports, environmental issues, and civil rights for outlets such as The New York Times, Outside, ESPN, BBC, and Men’s Health. Today Rich and Adam talk about the new ‘Roll On’ format, share their streaming selects, answer listener questions, and more. Show notes + MORE Watch on YouTube Newsletter Sign-Up Today’s Sponsors: Athletic Greens: athleticgreens.com/richroll  Native: nativedeo.com/rrp Calm: calm.com/richroll Birch Living: birchiving.com/richroll Indeed: Indeed.com/RICHROLL Peace + Plants, Rich

9 Feb 20231h 29min

Big Wave Legend Garrett McNamara On Chasing 100ft+ Waves

Big Wave Legend Garrett McNamara On Chasing 100ft+ Waves

Meet legendary big wave king Garrett McNamara. Garrett is an internationally recognized big wave surfer who commanded global attention by surfing one of the world’s largest waves in Nazaré, Portugal, and popularizing Nazaré’s now famous surf break. He has also accomplished a myriad of other absolutely insane surfing feats like surfing waves generated by a 300ft glacier in Alaska, giant barrels breaking on shallow, jagged reefs, and on massive, open ocean hurricane swells. We dive into Garrett’s background—how he began surfing, his 100-foot wave quest, and the docu-series that captured it all. As an added bonus, Garrett’s wife Nicole—absolutely his partner in all things—joins the conversation at the end to enlighten us on the manifestation spiritual practice she and Garrett utilize to guide their decision-making and execute their goals. Garrett is he’s quite a character, truly one of a kind. My exchange with him and Nicole is one I won’t soon forget. Show notes + MORE Watch on YouTube Newsletter Sign-Up Today’s Sponsors: BetterHelp: BetterHelp.com/richroll Indeed: Indeed.com/RICHROLL Whoop: WHOOP.com  LMNT: drinkLMNT.com/RICHROLL Athletic Greens: https://www.athleticgreens.com/richroll Peace + Plants, Rich

6 Feb 20232h 26min

How To Live An Ethical Life With Moral Philosopher Peter Singer

How To Live An Ethical Life With Moral Philosopher Peter Singer

Today’s guest has dedicated his life to answering these questions with actionable, sustainable solutions. Meet the world’s most influential living philosopher, Peter Singer. The grandfather of both the modern animal rights and effective altruism movements, Peter is a Professor of Bioethics at Princeton and a Laureate Professor at the University of Melbourne, who has published several books on our moral responsibility to alleviate suffering. Since its original publication in 1975, his groundbreaking work "Animal Liberation" has awakened millions of people to the existence of speciesism—our systematic disregard of nonhuman animals—inspiring a worldwide movement to transform our attitudes to animals and eliminate the cruelty we inflict on them. His book "The Life You Can Save" and the nonprofit organization of the same name focus on how we should respond to extreme poverty and how doing good for others can bring fulfillment to your own life. Show notes + MORE Watch on YouTube Newsletter Sign-Up Today’s Sponsors: Athletic Greens: https://www.athleticgreens.com/richroll Squarespace: Squarespace.com/RichRoll  InsideTracker:  insidetracker.com/RichRoll Voicing Change II: richroll.com/voicingchangeII Peace + Plants, Rich

30 Jan 20231h 48min

Steven Pressfield: Battle Resistance, Master Your Craft, & Pursue Your Calling

Steven Pressfield: Battle Resistance, Master Your Craft, & Pursue Your Calling

Here to wax poetic on all things creativity, battling resistance, and answering your calling is wise master of the creative process Steven Pressfield, returning for his second appearance on the show (his first being episode #584). Steven is a prolific writer and thinker known for his profound insights into the creative process and the psychology of success. He has over 20 books to his name, and his works The War of Art, Do The Work, and Turning Pro have inspired and motivated millions of readers worldwide to embrace their creative compulsions and pursue their dreams with conviction and determination. Packed with actionable advice to inform your creative process, I have no doubt that Steven’s words will serve you no matter where you are on your creative journey. Show notes + MORE Watch on YouTube Newsletter Sign-Up Peace + Plants, Rich

26 Jan 20232h

Chef Babette: Fit at 72, Self-Love & Life Transformation Through Food

Chef Babette: Fit at 72, Self-Love & Life Transformation Through Food

A force of nature, Chef Babette is the chef and owner of Stuff I Eat, a plant-based restaurant in Inglewood, California. After weathering an extremely challenging childhood, years addicted to drugs and processed foods, and suffering from a myriad of health issues, Babette managed to get clean and transform her life wholesale. From going plant-based in her 40’s, to starting a restaurant in her 50’s despite no experience, to becoming the very model of fit and radiant at 72 years young, Babette is a living testament to all late bloomers that it’s never too late to change. This conversation is about all that and more. Show notes + MORE Watch on YouTube Newsletter Sign-Up Today’s Sponsors: House of Macadamias: https://www.houseofmacadamias.com/ Salomon: https://www.salomon.com/richroll Athletic Greens: https://www.athleticgreens.com/richroll Express VPN: https://www.expressvpn.com/RICHROLL Voicing Change II: bit.ly/voicingchangeII Peace + Plants, Rich

23 Jan 20231h 45min

Rick Rubin: Modern Master Of The Creative Act

Rick Rubin: Modern Master Of The Creative Act

An absolute icon of modern music whose influence on culture has been nothing short of titanic, Rick Rubin is one of the greatest music producers of all time, noted for his unique—and some might say counter-intuitive—way in which he is able to help manifest the absolute best in every artist he works with. But lesser appreciated is Rick’s spiritual approach to artistry, explored in his newly released and completely transformative book, The Creative Act, which is all about cultivating the innate creativity that dwells within all of us. But more than that, creativity is a way of moving through the world. Enjoy. Show notes + MORE Watch on YouTube Newsletter Sign-Up Today’s Sponsors: Seed: seed.com/RICHROLL Calm: calm.com/richroll Momentous: LiveMomentous.com/richroll Squarespace: Squarespace.com/RichRoll  Thesis: takethesis.com/RICHROLL Peace + Plants, Rich

16 Jan 20231h 35min

Coach of The Norwegian Train: Olav Aleksander Bu On The Science of Elite Performance

Coach of The Norwegian Train: Olav Aleksander Bu On The Science of Elite Performance

The co-founder of the companies Santara tech and Entalpi, Olav is a sports scientist and elite coach who helped to devise a protocol of testing and performance optimization, grounded in the scientific method, that is achieving undisputable real-world results as evidenced by the Olympic gold medals and championship victories of Kristian Blummenfelt and Gustav Iden. I had the honor to sit down with the Norwegian triathlon world champs Kristian and Gustav a few months ago. And while they earnestly answered every question I asked, I was still left wondering: what exactly is going on in Norway to produce such towering figures in the world of swim-bike-run? Here today, with the answers and practical training protocols, is the coach of The Norwegian Train himself. Show notes + MORE Watch on YouTube Newsletter Sign-Up Today’s Sponsors: Athletic Greens: athleticgreens.com/richroll  Whoop: WHOOP.com  Native: nativedeo.com/rrp Peace + Plants, Rich

12 Jan 20231h 44min

Seth Godin On Creativity, Embracing Failure & Spreading Big Ideas

Seth Godin On Creativity, Embracing Failure & Spreading Big Ideas

Today’s guest wants to give you the tools to get started, overcome creative blocks, and get your work into the hands of the people you most want to help. His name is Seth Godin. He's the author of more than 19 international bestsellers, an entrepreneur, a speaker, and a climate activist. Through his work, Seth seeks to turn people’s lights on, inspire them to action, and teach them how to level up. And in today’s conversation we discuss creativity, writing, understanding the distinction between marketing and advertising, the pitfalls of modern education, and his most recent book, The Carbon Almanac, a one-stop-shop on everything we know about global climate change. Show notes + MORE Watch on YouTube Newsletter Sign-Up Peace + Plants, Rich

9 Jan 20231h 54min

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