Bruce Friedrich On The Meatless Meat Moonshot

Bruce Friedrich On The Meatless Meat Moonshot

Imagine a day when alternative protein is no longer alternative. Welcome to the moonshot for meatless meat. When it comes to meat, the news is both good and bad. On the one hand, alternative protein innovation is at an all-time high, with ever more options stocked at grocery stores across the country. However, despite the cultural ascension and mainstreaming of all things vegan & plant-based, the unfortunate reality is that globally, meat consumption is actually the highest it’s ever been. And according to the UN, global meat production is projected to double by 2050. So what gives? To address this conundrum and bring us up to speed on the cultivated and plant-based meat state of affairs, I’m once again joined by my friend & resident expert on all things meatless meat, Bruce Friedrich—returning for his third appearance on the show (catch RRP 286 & 402 if you missed them). Graduating magna cum laude from Georgetown Law with additional graduate degrees from Johns Hopkins and the London School of Economics, Bruce is the founder & president of The Good Food Institute, an international non-profit focused on facilitating the reimagination of meat production. He is also a TED Fellow, a Y Combinator alumnus, and a popular food innovation speaker at places like Harvard, Yale, Princeton, Stanford, and MIT. Bruce has been profiled in The New York Times and many other prominent outlets and has penned op-eds for The Wall Street Journal, USA Today, Los Angeles Times, Wired, and many other publications. Today we pick up where we left off almost three years ago to assess the current state of the union on all things alternative protein. We discuss advances in both plant-based and cultivated meat. We review how the latest technological breakthroughs in fermentation, 3D printing and funghi (or mycoprotein) harvesting are changing the game. And we cover the political and regulatory landscape that frames the alternative protein movement—and the policy changes we need to realize a better food system for all. In addition we discuss the many problems solved by a global pivot to alternative proteins—including zoonotic disease, greenhouse gas emissions, resource reduction, and animal suffering. Overall, this is an optimistic forecast of food system innovation—how technology, urgency, and popular demand are rapidly converging to create healthy, sustainable, and compassionate solutions to help solve our current food, health, and environmental crises. To read more click here. You can also watch our exchange on YouTube. And as always, the podcast streams wild and free on Apple Podcasts and Spotify. As you will soon discover, Bruce is super smart. This episode is our smartest yet. Enjoy! Peace + Plants, Rich

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Win The Inside Game: High Performance Psychology, Busting Fitness Myths, & Getting Unstuck With Elite Coach Steve Magness

Win The Inside Game: High Performance Psychology, Busting Fitness Myths, & Getting Unstuck With Elite Coach Steve Magness

Steve Magness is a renowned performance expert and author of “Win the Inside Game,” who has dedicated his career to examining why we often calcify into patterns that no longer serve us.   This conversation explores how our modern obsession with achievement often leads to self-sabotage. Through the aperture of his journey from elite runner to pioneering coach, Steve offers a framework for sustainable excellence that emphasizes internal growth over external validation.   Steve reveals how social media hijacks our basic needs, why group identity threatens individual growth, and what it truly means to win the inside game.   This is a masterclass in moving beyond surviving to genuinely thriving. Enjoy! Show notes + MORE Watch on YouTube Newsletter Sign-Up Today’s Sponsors:  Pique: Get up to 20% OFF plus a FREE rechargeable frother and glass beaker with your first purchase 👉🏾 piquelife.com/richroll On: High-performance shoes & apparel crafted for comfort and style 👉on.com/richroll AG1: Get a FREE bottle of Vitamin D3+K2 AND 5 free AG1 Travel Packs 👉drinkAG1.com/richroll Rocket Money: Cancel your unwanted subscriptions and reach your financial goals faster with Rocket Money 👉 RocketMoney.com/RICHROLL. Check out all of the amazing discounts from our Sponsors 👉 richroll.com/sponsors Find out more about Voicing Change Media at voicingchange.media and follow us @voicingchange

30 Jan 2h 16min

The 5 Types of Wealth: Sahil Bloom On Why Time, Friends, Mind & Body Always Come Before Money

The 5 Types of Wealth: Sahil Bloom On Why Time, Friends, Mind & Body Always Come Before Money

Sahil Bloom is a Stanford athlete turned finance executive whose life took an unexpected turn when a friend's observation catalyzed a complete reevaluation of success. This conversation explores his perspective on wealth, which transcends traditional metrics to embrace a more expansive definition of abundance. We discuss his framework of the Five Types of Wealth, the power of tiny actions to reshape destiny, and how to deploy your attention toward what truly matters. He shares profound insights on nourishing relationships, differentiating between urgent and essential, and finding purpose through service. Sahil is wise beyond his years. Enjoy! Note: In celebration of Sahil's appearance on the podcast, we're giving away three signed copies of his transformative book. Subscribe to the newsletter at richroll.com/subscribe for a chance to win. Show notes + MORE Watch on YouTube Newsletter Sign-Up Today’s Sponsors:  Momentous: 20% OFF all of my favorite products  👉livemomentous.com/richroll On: High-performance shoes & apparel crafted for comfort and style 👉on.com/richroll Roka: Unlock 20% OFF your order with code RICHROLL  👉ROKA.com/RICHROLL Calm: Get get 40% off a Calm Premium subscription 👉 calm.com/richroll Check out all of the amazing discounts from our Sponsors 👉 richroll.com/sponsors Find out more about Voicing Change Media at voicingchange.media and follow us @voicingchange

27 Jan 2h 2min

Introducing Feel Better, Live More: The Secret To A Happy Life With Eliud Kipchoge (The World’s Fastest Man)

Introducing Feel Better, Live More: The Secret To A Happy Life With Eliud Kipchoge (The World’s Fastest Man)

Today I’m sharing an episode of Feel Better, Live More hosted by Dr. Rangan Chatterjee. In this episode, Dr. Chatterjee sits down with Eliud Kipchoge, the legendary Kenyan long-distance runner who became the first person to run a sub-two-hour marathon. Subscribe to Feel Better, Live More on Spotify and Apple Podcasts. Find out more about Voicing Change Media at voicingchange.media and follow us @voicingchange

23 Jan 1h 43min

Dr. Rhonda Patrick On Why Exercise Fuels The Brain, How Microplastics Poison The Body, & The Science Of Fitness

Dr. Rhonda Patrick On Why Exercise Fuels The Brain, How Microplastics Poison The Body, & The Science Of Fitness

Dr. Rhonda Patrick is a renowned scientist, researcher, and the founder of FoundMyFitness. This conversation explores how exercise enhances brain function—upending old beliefs about lactate—while examining new research on microplastics’ accumulation in our bodies and practical ways to protect ourselves. In the process, Rhonda helps me understand my own relationship with exercise intensity and chronic exposure to environmental toxins. As always, Rhonda provides fascinating insights along with practical wisdom. Enjoy! Show notes + MORE Watch on YouTube Newsletter Sign-Up Today’s Sponsors:  Seed: Use code RICHROLL25 for 25% OFF your first order 👉seed.com/RichRoll Go Brewing: Use the code Rich Roll for 15% OFF  👉gobrewing.com Roka: Unlock 20% OFF your order with code RICHROLL  👉ROKA.com/RICHROLL Squarespace: Use the offer code RichRoll to save 10% off your first purchase  👉Squarespace.com/RichRoll Birch: For 27% off ALL mattresses and 2 free eco-rest pillows 👉BirchLiving.com/richroll Check out all of the amazing discounts from our Sponsors 👉 richroll.com/sponsors Find out more about Voicing Change Media at voicingchange.media and follow us @voicingchange

20 Jan 2h 46min

U.S. Surgeon General Dr. Vivek Murthy’s Final Prescription for America

U.S. Surgeon General Dr. Vivek Murthy’s Final Prescription for America

Vice Admiral Dr. Vivek Murthy is America’s Surgeon General, a visionary public health leader, and architect of groundbreaking initiatives addressing loneliness and youth mental health.   This conversation—likely his final interview in office—reveals how disconnection underlies our growing health challenges. We explore the parental mental health crisis, the impact of social media on youth, and his powerful parting prescription for America: choose community. While his recent landmark advisory on alcohol warning labels came after our recording, we delve into his vision for healing by rebuilding connection.    Dr. Murthy offers us medicine for what ails us. This one is special. Enjoy! Show notes + MORE Watch on YouTube Newsletter Sign-Up Today’s Sponsors:  On: High-performance shoes & apparel crafted for comfort and style 👉on.com/richroll AG1: Get a FREE bottle of Vitamin D3+K2 AND 5 free AG1 Travel Packs 👉drinkAG1.com/richroll This episode is brought to you by Better Help: Listeners get 10% off their first month 👉BetterHelp.com/RICHROLL Check out all of the amazing discounts from our Sponsors 👉 richroll.com/sponsors Find out more about Voicing Change Media at voicingchange.media and follow us @voicingchange

16 Jan 2h

Slow, Stop, & Reverse Aging: Peter Diamandis On Longevity Protocols, Lifestyle Medicine, & Optimizing Healthspan

Slow, Stop, & Reverse Aging: Peter Diamandis On Longevity Protocols, Lifestyle Medicine, & Optimizing Healthspan

Peter Diamandis is a renowned physician, futurist, and the founder of XPRIZE, whose paradigm-shifting work transforms our understanding of aging and human potential. This conversation delves into the duality of our longevity revolution: the simple, actionable tools accessible to anyone today, and the bold technologies that could reshape our future. From innovative diagnostics to organ regeneration, Peter details why this decade might fundamentally alter our relationship with aging. Along the way, we examine practical health strategies and the philosophical implications of extending human healthspan. Peter is the ultimate optimist. Enjoy! Show notes + MORE Watch on YouTube Newsletter Sign-Up Today’s Sponsors:  Momentous: 20% OFF all of my favorite products  👉livemomentous.com/richroll Go Brewing: Use code Rich Roll for 15% OFF  👉gobrewing.com LMNT: Get a FREE Sample Pack with any drink mix purchase👉drinkLMNT.com/RICHROLL OneSkin: Get 15% off with the code RICHROLL 👉oneskin.co Check out all of the amazing discounts from our Sponsors 👉 richroll.com/sponsors Find out more about Voicing Change Media at voicingchange.media and follow us @voicingchange

13 Jan 1h 57min

The (Not So) Subtle Art Of Mark Manson: The Truth About Self-Help, Transformation, & Life Advice That Doesn’t Suck

The (Not So) Subtle Art Of Mark Manson: The Truth About Self-Help, Transformation, & Life Advice That Doesn’t Suck

Mark Manson is a renowned author and cultural critic, known for “The Subtle Art of Not Giving a F*ck”—a global phenomenon that has remained on the NYT bestseller list for an unprecedented 328 weeks.   This conversation explores the paradox between genuine growth and modern self-help culture. We discuss Mark’s dramatic transformation, his contrarian views on personal development, why being intelligent often hinders change, and how the most effective solutions in life are typically the boring ones no one wants to hear about.   In today’s metrics-driven landscape, he reveals how to navigate content creation with integrity.   Mark is endlessly insightful. This one is profound and irreverently fun. Enjoy! Show notes + MORE Watch on YouTube Newsletter Sign-Up Today’s Sponsors:  Nordic Track: Take 10% off any purchase of $999+ with code RICHROLL 👉nordictrack.com/rich-roll Squarespace: Use the offer code RichRoll to save 10% off your first purchase  👉Squarespace.com/RichRoll AG1: Get a FREE bottle of Vitamin D3+K2 AND 5 free AG1 Travel Packs 👉drinkAG1.com/richroll Calm: Get 40% off a Calm Premium subscription 👉calm.com/richroll. Bon Charge: Use code RICHROLL to save 15% OFF boncharge.com Check out all of the amazing discounts from our Sponsors 👉 richroll.com/sponsors Find out more about Voicing Change Media at voicingchange.media and follow us @voicingchange

6 Jan 1h 57min

The Best Of 2024: Part Two

The Best Of 2024: Part Two

In this concluding chapter of our “Best Of” 2024 series, we share wisdom from an extraordinary group of changemakers who challenged our assumptions and expanded our possibilities.   From a septuagenarian fitness icon to Spider-Man himself, from free solo climbers to modern mystics—each guest illuminated different facets of human potential. Their stories of courage, creativity, and conscious living remind us that transformation is always possible.   I’m deeply grateful to our guests for their vulnerability, to my team for their dedication, and to our sponsors for their continued support.   But most of all, I’m grateful for you, the listener. Your willingness to grow and transform alongside us makes this journey meaningful.   Thank you for sharing another remarkable year. Here’s to an extraordinary 2025. Show notes + MORE Watch on YouTube Newsletter Sign-Up Today’s Sponsors:  On: High-performance shoes & apparel crafted for comfort and style 👉on.com/richroll Nordic Track: Learn more about their next-level tech and machines 👉nordictrack.com/rich-roll Airbnb: Your home might be worth more than you think. Find out how much 👉airbnb.com/host Check out all of the amazing discounts from our Sponsors 👉 richroll.com/sponsors Find out more about Voicing Change Media at voicingchange.media and follow us @voicingchange

30 Dec 20242h 3min

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