Ep. 018: Meaningful Public Relations for Mission-Driven Organizations with Alexson Calahan of Small Adventures Communications

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Welcome to The Good Press Pod, your purpose-driven PR podcast.

Every Monday, join your host and founder of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Good Press,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Lindsey Habenicht, as she shares tactical public relations tools to help entrepreneurs tell their stories, grow their business, and make a meaningful difference.

Today, we're talking with Alexson Calahan, Founder of Small Adventures Communications. We delve into the essence of effective storytelling in non-profit and mission-based organizations, the ethical considerations involved, and practical strategies for business owners looking to engage their audience and potential clients.

We also discuss the importance of trauma-informed storytelling and why a clear call to action is crucial.

Plus, we’ll touch on fun anecdotes about groundhogs and PR...but you'll have to listen to find out what we mean.

Ready to dive in? Here’s a peek at what’s in the episode:

[00:07:05] - Learn about the challenges nonprofits face when it comes to public relations and storytelling.

[00:10:31] - Discover the power of impactful storytelling and ethical considerations in health narratives, including trauma-informed storytelling.

[00:17:09] - Learn how consent and personal narrative control play a significant role in online storytelling.

[00:18:03] - Understand the impact of keeping people at the center and how personal stories drive public relations.

[00:27:13] - Understand the ways in which business owners can support nonprofits for impact, including the benefits of fostering partnerships with nonprofit organizations,

[00:29:06] - Hear about Alexson's connection between career and impact, as well as the importance of leaving a lasting legacy.

Grab your notepad and join us for The Good Press Pod!

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Want more from Alexson? Visit the Small Adventures Communications website (and check out that logo!).

Want to connect with Alexson on socials? Follow along LinkedIn!

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