Emily West, "Buy Now: How Amazon Branded Convenience and Normalized Monopoly" (MIT Press, 2022)

Emily West, "Buy Now: How Amazon Branded Convenience and Normalized Monopoly" (MIT Press, 2022)

How Amazon combined branding and relationship marketing with massive distribution infrastructure to become the ultimate service brand in the digital economy. Amazon is ubiquitous in our daily lives—we stream movies and television on Amazon Prime Video, converse with Alexa, receive messages on our smartphone about the progress of our latest orders. In Buy Now: How Amazon Branded Convenience and Normalized Monopoly (MIT Press, 2022), Emily West examines Amazon's consumer-facing services to investigate how Amazon as a brand grew so quickly and inserted itself into so many aspects of our lives even as it faded into the background, becoming a sort of infrastructure that can be taken for granted. Amazon promotes the comfort and care of its customers (but not its workers) to become the ultimate service brand in the digital economy.

Noopur Raval is a postdoctoral researcher working at the intersection of Information Studies, STS, Media Studies and Anthropology


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Avsnitt(580)

Jennifer Hoewe, "Enjoyment Is Breaking News: How We Became Less Informed and More Divided (and How to Fix It)" (MIT Press, 2026)

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6 Sep 38min

Michelle A. Amazeen, "Content Confusion: News Media, Native Advertising, and Policy in an Era of Disinformation" (MIT Press, 2025)

Michelle A. Amazeen, "Content Confusion: News Media, Native Advertising, and Policy in an Era of Disinformation" (MIT Press, 2025)

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27 Aug 28min

Mhoze Chikowero, "The Military Entertainment Complex: Chimurenga Afrosonic Making of Zimbabwe" (MIT Press, 2026)

Mhoze Chikowero, "The Military Entertainment Complex: Chimurenga Afrosonic Making of Zimbabwe" (MIT Press, 2026)

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24 Aug 1h 9min

Nozomi Naoi, "The Land of Happiness: How the Japanese Department Store Visualized Modern Life" (MIT Press, 2026)

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Virginia McGee Richards, "The Inner Passage: An Untold Story of Black Resistance Along a Southern Waterway" (MIT Press, 2026)

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1 Aug 31min

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