067 | Branding ROI vs Marketing ROI
Brand Master Podcast25 Feb 2021

067 | Branding ROI vs Marketing ROI

By the end of this episode, you’ll know how to take control of the branding R.O.I. vs marketing R.O.I. conversation with your clients to illustrate the value of branding and increase their desire to invest in it.

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠

First, you’ll learn why business owners over-invest in marketing by chasing a return on interest (or return on investment) while under-investing in branding to their detriment and why measurement capability doesn’t mean success.

Next, you’ll learn that a lack of branding metrics doesn’t mean wasted money and how branding works in the background to influence brand equity and in turn marketing metrics.

Then, we’ll uncover how building a brand and brand awareness goes beyond advertising and marketing spend and why consumers are drawn to pull branding not push marketing.

By the end of this episode, you won’t just have a clear understanding of the difference between marketing ROI and branding ROI, you’ll have a conversation shifter that will convince clients and stakeholders they need to invest in their brand.

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

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301 | Repositioning Milk As A Performance Drink (Case-Study)

301 | Repositioning Milk As A Performance Drink (Case-Study)

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300 | Top AI Marketing & Branding Tools & Strategies (w/ Neil Patel)

300 | Top AI Marketing & Branding Tools & Strategies (w/ Neil Patel)

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299 | Designing Brand Identity With Structure & Processes With Rob Meyerson & Robin Goffman

299 | Designing Brand Identity With Structure & Processes With Rob Meyerson & Robin Goffman

Explore the insights and structures of brand identity design with this detailed episode of the Brand Master Podcast. Join host Stephen Horahan as he delves into the evolution of brand identity design ...

25 Apr 202443min

298 | How Brands Grow With Marketing Science (Prof. Byron Sharp)

298 | How Brands Grow With Marketing Science (Prof. Byron Sharp)

Welcome to this insightful episode where we dive deep into the world of marketing science with Professor Byron Sharp. Discover how brands grow and what marketers often overlook in their strategies. ...

25 Apr 202448min

297 | How To Build Habit Forming Products & Brands (Nir Eyal)

297 | How To Build Habit Forming Products & Brands (Nir Eyal)

In this episode, we're diving into the secrets of building habit-forming products and brands with Nir Eyal. Discover how to create hooks and triggers that keep customers coming back and spending more....

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296 | Branding & Marketing In The Age Of AI with Seth Godin

296 | Branding & Marketing In The Age Of AI with Seth Godin

In this episode of the Brand Master podcast, Marketing legend Seth Godin joins us to discuss Branding & Marketing in the age of AI. 👉 Learn more: ⁠⁠⁠⁠⁠⁠https://brandmasteracademy.com/brand-master-po...

15 Feb 202442min

295 | 3 Pillars Brand Positioning To Find A Competitive Advantage

295 | 3 Pillars Brand Positioning To Find A Competitive Advantage

Explore the three pillars of brand positioning and develop processes for an effective differentiation strategy 👉 Learn more: ⁠⁠⁠⁠⁠https://brandmasteracademy.com/brand-master-podcast/ The discussion s...

1 Feb 202412min

294 | How To Use Brand Adjectives To Inspire Your Strategy

294 | How To Use Brand Adjectives To Inspire Your Strategy

Discover how to harness the power of brand adjectives to refine your strategy. 👉 Learn more: ⁠⁠⁠⁠https://brandmasteracademy.com/brand-master-podcast/ Here's the deal: brand adjectives aren't just fa...

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