070 | Discovery Session vs Brand Strategy Workshop
Brand Master Podcast4 Mars 2021

070 | Discovery Session vs Brand Strategy Workshop

By the end of this episode, you’ll be crystal clear on the difference between a brand strategy workshop and a brand discovery session and how they work within the brand strategy sales process.

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠

First, you learn about the brand strategy sales process and the importance of having a structured funnel in place to generate leads so you can sell your strategies.

Next, you’ll learn how the discovery session and the strategy session fit into the sales process and the decision you need to make about how you structure your fees.

Then, we’ll dive into the details of the brand discovery session. We’ll cover what it is and what the end goal is so you can become crystal clear on the outcome you need to achieve.

We’ll then uncover how the brand strategy workshop is structured and what you need to achieve as an objective from this collaborative meeting with the leadership team, which lead you to the deliverables of your strategy project.

From this video, you’ll walk away with clarity on the difference between the brand strategy workshop and the brand discovery session and you’ll be armed with invaluable information about how you can sell brand strategy.

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(317)

317 | Why Most B2B Positioning Fails with April Dunford

317 | Why Most B2B Positioning Fails with April Dunford

Why most B2B positioning fails has less to do with the strategy itself and more to do with what happens after it leaves the room. April Dunford reveals why positioning must involve sales, product, mar...

25 Aug 46min

314 | Beyond AI-Generated Strategy with Jenny Sagstorm

314 | Beyond AI-Generated Strategy with Jenny Sagstorm

Beyond AI-generated strategy, the real advantage is no longer producing more options—it’s knowing which direction deserves conviction. In this episode, Jenny Saxton explains why judgment, workshops, a...

25 Aug 1h 3min

316 | Why Customers Change Minds with Bobby Moesta

316 | Why Customers Change Minds with Bobby Moesta

Customers don’t switch brands easily. When they do, it’s typically because of a struggling moment that makes staying with the status quo harder than making a change.In this episode of The Brand Master...

18 Aug 53min

315 | The End of Selling Expertise with Blair Enns

315 | The End of Selling Expertise with Blair Enns

Selling expertise is changing. Blair Enns reveals why traditional sales tactics, free pitching, and proving your value can actually weaken your position—and why the sale itself should be a sample of t...

10 Aug 52min

313 | Why Brand Value Now Comes From Human Values with Mary Meehan

313 | Why Brand Value Now Comes From Human Values with Mary Meehan

Why Brand Value Now Comes From Human Values is explored through a conversation with cultural analyst Mary Meehan. This episode breaks down how shifting human values are reshaping brand value in a worl...

14 Juli 42min

312 | Why Everything Agencies Sell is About to Collapse with TIm Williams

312 | Why Everything Agencies Sell is About to Collapse with TIm Williams

AI is about to collapse the agency model built on selling time, tasks and deliverables. In this episode, Tim Williams reveals why agencies must move beyond commoditized work and start selling what cli...

7 Juli 1h 1min

311 | The Biggest Lie About Selling to Wealthy Clients with Jeffrey Shaw

311 | The Biggest Lie About Selling to Wealthy Clients with Jeffrey Shaw

Selling to wealthy clients isn’t about looking expensive or chasing money. It’s about understanding how affluent buyers think, what they value, and the subtle signals that make a premium brand feel cr...

2 Juli 53min

310 | Why Every Great Brand Needs an Enemy with Laura Ries

310 | Why Every Great Brand Needs an Enemy with Laura Ries

Grab the Brand Operating System Blueprint and Find the friction, embed the structure, and run the brand from strategy to action.→https://brandmasteracademy.com/brand-os-blueprint/Why Every Great Brand...

23 Juni 38min

Populärt inom Business & ekonomi

framgangspodden
rss-jossan-nina
varvet
badfluence
uppgang-och-fall
svd-tech-brief
rss-inga-dumma-fragor-om-pengar
skaraborgspodden
bathina-en-podcast
avanzapodden
rss-borsens-finest
tabberaset
rss-dagen-med-di
rss-kort-lang-analyspodden-fran-di
24fragor
dynastin
rss-hos-psykologen
borsmorgon
fill-or-kill
rikatillsammans-om-privatekonomi-rikedom-i-livet