075 | Personal Branding vs Business Branding

075 | Personal Branding vs Business Branding

By the end of this episode, you’ll have clarity on the difference between personal branding and business branding which will enable you to make confident strategic decisions for the brand you want to build.

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠

First, we’ll define the difference between a business brand such as Nike, Apple, or Red Bull and a personal brand such as Tony Robbins, Gary Vaynerchuck, Oprah Winfrey, and Chris Do.

Then we’ll look at the structural difference and how modern business brands are evolving into human brand personas including brand personality, core values, purpose, and authenticity.

Next, we’ll look at your options to build a brand in 2021 so you can define a personal brand strategy, a business brand strategy, or both.

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

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157 | Rob Meyerson - The Brand Naming Process (Create A Great Brand Name)

157 | Rob Meyerson - The Brand Naming Process (Create A Great Brand Name)

Learn an effective brand naming process from a leading pro brand naming specialist to create a great brand name.    👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, you’ll...

30 Sep 202149min

156 | Email Automation Strategy To Get More Clients

156 | Email Automation Strategy To Get More Clients

By the end of this episode, you’ll know how to use email automation in your marketing strategy to get more clients for your business or agency.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-ma...

28 Sep 202110min

155 | What Is An Endorsed Brand Strategy? (Pros, Cons & Examples)

155 | What Is An Endorsed Brand Strategy? (Pros, Cons & Examples)

By the end of this episode, you’ll understand what an endorsed brand strategy is and how it fits into the world of brand architecture.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podc...

25 Sep 20216min

154 | What Is Strategic Brand Management? (12 Process Elements)

154 | What Is Strategic Brand Management? (12 Process Elements)

By the end of this episode, you’ll understand what strategic brand management is and the 12 fundamental elements you need to manage your brand.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-ma...

23 Sep 202112min

153 | How To Create Employee Branding Processes

153 | How To Create Employee Branding Processes

By the end of this episode, you’ll have a system to develop solid employee branding processes that you can use to turn your brand employees into brand personifications.  👉 Learn more: ⁠https://brandm...

21 Sep 20218min

152 | What Is Employee Branding? (With Examples)

152 | What Is Employee Branding? (With Examples)

By the end of this episode, you’ll understand what employee branding is and how top brands use it to build their reputation and brand loyalty.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-mas...

16 Sep 20217min

151 | What Is Brand Culture? And 6 Steps To Create It

151 | What Is Brand Culture? And 6 Steps To Create It

By the end of this episode, you’ll know what brand culture is and you’ll have 6 actionable steps you can use to build a strong culture for your brand.  👉 Learn more: ⁠https://brandmasteracademy.com/b...

14 Sep 20219min

150 | What Is Brand Salience? (3 Ways To Grow It + Example)

150 | What Is Brand Salience? (3 Ways To Grow It + Example)

By the end of this episode, you’ll know what brand salience is and how to grow it to influence the buying decisions of your target market.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-...

11 Sep 20218min

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