079 | What Is Customer Journey Mapping

079 | What Is Customer Journey Mapping

By the end of this episode, you’ll have clarity on what customer journey mapping is and how you can use it in conjunction with design thinking to map a seamless and enjoyable user experience for your customers.

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠

First, I’ll use a customer journey experience example to illustrate the concept of the customer journey map. You’ll learn that customer journey mapping is all about stepping inside your customers' shoes and uncovering what they experience.

The objective of mapping your customer journey is to understand

[+] Where they want to go

[+] Why they want to go there

[+] What are their limitations?

[+] What are their challenges?

[+] How do they research?

[+] What problems do they need to solve?

[+] How do these problems affect them?

[+] What do they want to avoid?

[+] What do they want to achieve?

Next, you’ll step into the shoes of your audience to understand the journey they’re on, how your brand fits into their lives, and how to ask questions to uncover their needs and emotions.

Finally, you’ll learn how customer journey mapping facilitates the design of the user experience in order to shape their perceptions about you, your brand, and how you can impact their lives.

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

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157 | Rob Meyerson - The Brand Naming Process (Create A Great Brand Name)

157 | Rob Meyerson - The Brand Naming Process (Create A Great Brand Name)

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156 | Email Automation Strategy To Get More Clients

156 | Email Automation Strategy To Get More Clients

By the end of this episode, you’ll know how to use email automation in your marketing strategy to get more clients for your business or agency.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-ma...

28 Sep 202110min

155 | What Is An Endorsed Brand Strategy? (Pros, Cons & Examples)

155 | What Is An Endorsed Brand Strategy? (Pros, Cons & Examples)

By the end of this episode, you’ll understand what an endorsed brand strategy is and how it fits into the world of brand architecture.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podc...

25 Sep 20216min

154 | What Is Strategic Brand Management? (12 Process Elements)

154 | What Is Strategic Brand Management? (12 Process Elements)

By the end of this episode, you’ll understand what strategic brand management is and the 12 fundamental elements you need to manage your brand.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-ma...

23 Sep 202112min

153 | How To Create Employee Branding Processes

153 | How To Create Employee Branding Processes

By the end of this episode, you’ll have a system to develop solid employee branding processes that you can use to turn your brand employees into brand personifications.  👉 Learn more: ⁠https://brandm...

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152 | What Is Employee Branding? (With Examples)

152 | What Is Employee Branding? (With Examples)

By the end of this episode, you’ll understand what employee branding is and how top brands use it to build their reputation and brand loyalty.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-mas...

16 Sep 20217min

151 | What Is Brand Culture? And 6 Steps To Create It

151 | What Is Brand Culture? And 6 Steps To Create It

By the end of this episode, you’ll know what brand culture is and you’ll have 6 actionable steps you can use to build a strong culture for your brand.  👉 Learn more: ⁠https://brandmasteracademy.com/b...

14 Sep 20219min

150 | What Is Brand Salience? (3 Ways To Grow It + Example)

150 | What Is Brand Salience? (3 Ways To Grow It + Example)

By the end of this episode, you’ll know what brand salience is and how to grow it to influence the buying decisions of your target market.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-...

11 Sep 20218min

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