095 | Brand Strategy vs Marketing Strategy
Brand Master Podcast1 Maj 2021

095 | Brand Strategy vs Marketing Strategy

By the end of this episode, you’ll understand the fundamental difference between branding strategy vs. marketing strategy, so you can have high-level conversations with the leadership team, get everyone pulling in the same direction, and make the most of your budget.

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠

First, we’ll address the critical misconception of the role of marketing strategy and how everyone from small business entrepreneurs to big business CEOs gets it wrong.

Next, we’ll break down how the marketing strategy is formed from individual marketing tactics and techniques including Facebook ads, google ads, content marketing, SEO, social media marketing, PPC, email marketing, and much more.

Then, you’ll discover how brand strategy differs from marketing strategy in the way it defines who it wants to influence and how it will influence them.

Finally, you'll learn that brand strategy is the who, what, why, and how while the marketing strategy is the where and when.

Branding without marketing lacks execution while marketing without branding lacks direction and both are needed for brand and business success.

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

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229 | Ulli Appelbaum - The Brand Positioning Workbook (Differentiation Strategies Tips)

229 | Ulli Appelbaum - The Brand Positioning Workbook (Differentiation Strategies Tips)

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228 | How To Create A Brand Funnel That Works

228 | How To Create A Brand Funnel That Works

Learn how to create a brand funnel model and template to raise brand awareness, increase brand funnel conversion, and create brand advocacy.  👉 Learn more: https://brandmasteracademy.com/brand-master...

25 Aug 20227min

227 | What Is A Brand Funnel? (6 Stage Conversion Model)

227 | What Is A Brand Funnel? (6 Stage Conversion Model)

Learn what a brand funnel is, how it differs from a marketing funnel, and how this 6-stage conversion model creates brand advocates.  👉 Learn more: https://brandmasteracademy.com/brand-master-podcast...

18 Aug 20226min

226 | How To Create A Premium Pricing Strategy (To Build A Prestige Brand)

226 | How To Create A Premium Pricing Strategy (To Build A Prestige Brand)

Learn how to create a premium pricing strategy, establish your price point, and build a prestige or luxury brand.  👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ By the end of thi...

11 Aug 20228min

225 | What Is Premium Pricing Strategy? (Pros, Cons & Best Examples)

225 | What Is Premium Pricing Strategy? (Pros, Cons & Best Examples)

Learn what premium pricing strategy (or prestige pricing) is with brand examples and strategy pros and cons. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ By the end of this epi...

4 Aug 20229min

224 | Promotional Pricing Examples & Types (For Discounts & Sales)

224 | Promotional Pricing Examples & Types (For Discounts & Sales)

Learn how promotional pricing works with examples and types of strategies for discounts and sales.  👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ By the end of this episode, you’...

28 Juli 20226min

223 | What is Promotional Pricing? (Strategy Pros, Cons & Examples)

223 | What is Promotional Pricing? (Strategy Pros, Cons & Examples)

Learn what promotion pricing strategy (or discount pricing strategy) is, with examples, pros and cons. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ By the end of this episode, y...

21 Juli 202210min

222 | What Is Consumer Behaviour? (+ How To Influence It)

222 | What Is Consumer Behaviour? (+ How To Influence It)

Learn what consumer behavior is and how to influence it to increase sales and brand growth. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ When is comes to making buying decisions...

14 Juli 20227min

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