095 | Brand Strategy vs Marketing Strategy

095 | Brand Strategy vs Marketing Strategy

By the end of this episode, you’ll understand the fundamental difference between branding strategy vs. marketing strategy, so you can have high-level conversations with the leadership team, get everyone pulling in the same direction, and make the most of your budget.

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠

First, we’ll address the critical misconception of the role of marketing strategy and how everyone from small business entrepreneurs to big business CEOs gets it wrong.

Next, we’ll break down how the marketing strategy is formed from individual marketing tactics and techniques including Facebook ads, google ads, content marketing, SEO, social media marketing, PPC, email marketing, and much more.

Then, you’ll discover how brand strategy differs from marketing strategy in the way it defines who it wants to influence and how it will influence them.

Finally, you'll learn that brand strategy is the who, what, why, and how while the marketing strategy is the where and when.

Branding without marketing lacks execution while marketing without branding lacks direction and both are needed for brand and business success.

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

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101 | How To Find Your Target Market In 6 Steps

101 | How To Find Your Target Market In 6 Steps

By the end of this episode, you’ll know how to find your target market, so you can uncover exactly who your brand wants to attract, to connect with them on a human level.  👉 Learn more: ⁠https://bran...

15 Maj 20219min

100 | How To Price Your Branding & Marketing Services

100 | How To Price Your Branding & Marketing Services

By the end of this episode, you’ll have a pricing strategy you can use to sell your branding and marketing services without trading your time for a paycheck.  👉 Learn more: ⁠https://brandmasteracadem...

13 Maj 20216min

099 | How To Create A Digital Marketing Funnel

099 | How To Create A Digital Marketing Funnel

By the end of this episode, you’ll have the structure and framework to build a digital marketing funnel to generate leads and sales for your business.  👉 Learn more: ⁠https://brandmasteracademy.com/b...

11 Maj 202112min

098 | Principles Of Brand Strategy

098 | Principles Of Brand Strategy

By the end of this episode, you’ll understand the 5 core principles of branding strategy, which, if adopted, can act as the foundational guide for any brand strategist.  👉 Learn more: ⁠https://brandm...

7 Maj 20216min

097 | How To Sell Brand Strategy [With 5 Questions]

097 | How To Sell Brand Strategy [With 5 Questions]

By the end of this episode, you’ll be armed with 5 questions you can ask a client to shift the conversation from logo design to strategy in a way that will convince them they need your help.  👉 Learn...

6 Maj 20219min

096 | #1 Brand Awareness Strategy

096 | #1 Brand Awareness Strategy

By the end of this episode, you’ll have the most effective and efficient strategy to raise your brand awareness and grow your brand in 2021.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-maste...

4 Maj 20216min

094 | 10 Signs You Should Fire Your Client

094 | 10 Signs You Should Fire Your Client

By the end of this episode, you’ll be able to identify 10 clear-cut signs that your client is not the right fit for your business and how to get rid of them.  👉 Learn more: ⁠https://brandmasteracadem...

29 Apr 202110min

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