097 | How To Sell Brand Strategy [With 5 Questions]

097 | How To Sell Brand Strategy [With 5 Questions]

By the end of this episode, you’ll be armed with 5 questions you can ask a client to shift the conversation from logo design to strategy in a way that will convince them they need your help.

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠

First, you’ll meet Bob, the logo shopper who always asks “How much for a logo” and how you can turn this potential time-waster into a valued paying client.

Next, you’ll discover the most effective way to get entrepreneurs and business owners to shift their perspective from the idea that they need a logo design and open up to a new way of thinking.

Then, we’ll dive into the questions you need to ask that will help you to sell your brand strategy services.

By asking all 5 of these questions you’ll achieve 3 things

[1] You’ll Position Yourself As An Authority

[2] They’ll Question Their Logic

[3] They’ll value your response

This strategy will result in you shifting the conversation from logo design to brand strategy in a way that will make them want to hear what you have to say.

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

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165 | 6 Best Branding Strategies (For Unique Marketing)

165 | 6 Best Branding Strategies (For Unique Marketing)

By the end of this episode, you’ll be armed with 6 of the best branding strategies for unique marketing and differentiation in 2021 and beyond.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-ma...

19 Okt 202115min

164 | Successful Brand Strategy Example (Old Spice Repositioning)

164 | Successful Brand Strategy Example (Old Spice Repositioning)

In this episode, you’ll discover how an “Old Man’s” brand became the world’s #1 brand for men’s body wash from a simple repositioning strategy.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-ma...

16 Okt 20217min

163 | What Is Brand Association? (Small Business Examples)

163 | What Is Brand Association? (Small Business Examples)

By the end of this episode, you’ll understand what brand association is and how it manifests into brand perception and reputation.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/...

15 Okt 20219min

162 | 18 Best Brand Strategy Books in 2021

162 | 18 Best Brand Strategy Books in 2021

By the end of this episode, you’ll have a comprehensive list of 18 of the best brand strategy books and the best branding books to help you become a specialized brand strategist in 2021 and beyond.  �...

12 Okt 202123min

161 | What Is A Brand Persona? (And How To Create An Engaging One)

161 | What Is A Brand Persona? (And How To Create An Engaging One)

By the end of this episode, you’ll understand what a brand persona is and the power it has in connecting a brand with its target market. You’ll also have a step-by-step template to create a brand pers...

9 Okt 202111min

160 | 26 Branding Elements For An Effective Brand Strategy

160 | 26 Branding Elements For An Effective Brand Strategy

By the end of this episode, you’ll have a comprehensive list of 26 branding elements you can include in your brand strategy development process.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-m...

7 Okt 202117min

159 | 14 Ways To Identify & Avoid Bad Clients

159 | 14 Ways To Identify & Avoid Bad Clients

By the end of this episode, you’ll have 14 ways to identify and avoid difficult clients so you can focus on attracting bigger and better clients.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-...

5 Okt 202115min

158 | How To Create Business Systems For Your Brand

158 | How To Create Business Systems For Your Brand

By the end of this episode, you’ll know how to build business systems for your brand, creating agency or branding business.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  Firs...

2 Okt 202110min

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