106 | Introduction To Digital Marketing 101
Brand Master Podcast27 Maj 2021

106 | Introduction To Digital Marketing 101

By the end of this episode, you’ll have had an introduction to digital marketing and you’ll walk away with a high-level understanding of how to approach your marketing efforts to grow your brand.

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠

First, we’ll break down the basics of digital marketing to its purest form to give you clarity in direction.

Next, we’ll differentiate marketing and advertising and how the important difference can impact your overall strategy and tactics including email marketing, content marketing SEO, and much more.

Next, you’ll learn the difference between channels, platforms, tools, tactics, and techniques that go into a digital marketing strategy and how to rise above the overwhelm with these 4 Questions Use this introduction and high-level overview to gain clarity on your digital marketing efforts so you can develop an effective marketing strategy to grow your business and brand.

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

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253 | What Is Brand Recognition (14 Ways To Boost Brand Awareness)

253 | What Is Brand Recognition (14 Ways To Boost Brand Awareness)

Learn what brand recognition is and 14 strategies to boost brand awareness for your business. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ You’ll know what brand recognition is ...

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252 | Branding vs Direct Response Marketing with Brian Kurtz

252 | Branding vs Direct Response Marketing with Brian Kurtz

Discover the difference between branding and direct response marketing and how to merge the two with overdeliver author Brian Kurtz, 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/...

22 Feb 202358min

251 | Best And Worst Brand Extension Examples

251 | Best And Worst Brand Extension Examples

Discover the best and worst brand extension and line extension examples to guide your strategy.  👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll learn what a brand ex...

16 Feb 202314min

250 | 3 Sustainable Competitive Advantage Examples (Apple, Amazon & Starbucks)

250 | 3 Sustainable Competitive Advantage Examples (Apple, Amazon & Starbucks)

Learn how to find a sustainable competitive advantage for your brand in five simple steps. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, we’ll answer the question “What is...

9 Feb 202315min

249 | How To Find A Sustainable Competitive Advantage

249 | How To Find A Sustainable Competitive Advantage

Learn how to find a sustainable competitive advantage for your brand in five simple steps. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, we’ll answer the question “What is...

2 Feb 202312min

248 | Find Your Differentiation Strategy (26 Brand Positioning Examples & Ideas)

248 | Find Your Differentiation Strategy (26 Brand Positioning Examples & Ideas)

Learn how to find your key differentiator with 26 differentiation strategy examples to inspire your positioning strategy.   👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, y...

26 Jan 202320min

247 | 8-Step Competitive Positioning Process (Find Your Difference)

247 | 8-Step Competitive Positioning Process (Find Your Difference)

Learn how to position brands effectively with this 8-Step Competitive Positioning Process. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll learn how to analyze your t...

19 Jan 20238min

246 | Discover A Competitive Position With A Positioning Matrix

246 | Discover A Competitive Position With A Positioning Matrix

Discover how to find a competitive position using market mapping and a positioning matrix. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll discover what a competitive...

12 Jan 20237min

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