131 | How To Make A Perceptual Map (Positioning Strategy Examples)

131 | How To Make A Perceptual Map (Positioning Strategy Examples)

By the end of this episode, you’ll know how perceptual mapping works so you can make a perceptual map for your brand positioning strategy.

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠

First, you’ll discover that although brand strategy and positioning strategy have become increasingly understood by entrepreneurs and brand leaders, it still remains a challenging task for the brand strategist.

Next, you’ll learn what perceptual mapping is and why brand strategists leverage this effective tool to identify gaps and opportunities in the market.

Then we’ll take a look at perceptual map examples before you learn a perceptual mapping strategy you can use in your own market research.

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/⁠

Avsnitt(309)

109 | 4 Ps Of The Marketing Mix In Modern Branding

109 | 4 Ps Of The Marketing Mix In Modern Branding

By the end of this episode, you’ll understand the 4 Ps of the marketing mix and how they apply to modern branding and brand strategy.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podca...

3 Juni 20217min

108 | 10 Copywriting Hacks To Grow Your Brand

108 | 10 Copywriting Hacks To Grow Your Brand

By the end of this episode, you’ll have 10 copywriting hacks that you can use in your brand messaging to influence the image of your brand in the mind of your audience.  First, we’ll address why the w...

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107 | How To Create A Digital Marketing Strategy

107 | How To Create A Digital Marketing Strategy

By the end of this episode, you’ll have a step-by-step process to create a digital marketing strategy to grow your business and brand.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podc...

29 Maj 20219min

106 | Introduction To Digital Marketing 101

106 | Introduction To Digital Marketing 101

By the end of this episode, you’ll have had an introduction to digital marketing and you’ll walk away with a high-level understanding of how to approach your marketing efforts to grow your brand.  👉 ...

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105 | How To Use Emotional Branding

105 | How To Use Emotional Branding

By the end of this episode, you’ll have 7 steps you can take into your business to use emotional branding to connect with your audience through your marketing messages.  👉 Learn more: ⁠https://brandm...

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104 | Brand Designer vs Brand Strategist vs Entrepreneur

104 | Brand Designer vs Brand Strategist vs Entrepreneur

By the end of this episode, you’ll understand the difference between a brand designer vs brand strategist vs entrepreneur roles in a branding business and how to decide where to focus your efforts.  �...

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103 | 6 Neuromarketing Hacks To Grow Your Brand

103 | 6 Neuromarketing Hacks To Grow Your Brand

By the end of this episode, you’ll have 6 neuromarketing techniques you can use in your brand messaging to make neural connections with your audience to build a brand.  👉 Learn more: ⁠https://brandma...

20 Maj 202112min

102 | 6 Digital Marketing Principles

102 | 6 Digital Marketing Principles

By the end of this episode, you’ll have 6 digital marketing principles you can use in your business to grow your brand in 2020 and beyond.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-...

18 Maj 20219min

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