147 | What Is A Brand Extension Strategy? (+ Good And Bad Examples)
Brand Master Podcast4 Sep 2021

147 | What Is A Brand Extension Strategy? (+ Good And Bad Examples)

By the end of this episode, you’ll know what a brand extension strategy is, and how to use it to expand and grow brands across multiple categories and sectors.

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠

First, you’ll learn that the brand reputation and brand equity that is achieved by established brands is the asset that’s leveraged within a brand extension strategy.

Next, you’ll learn what a brand extension strategy is before we explain it with an example from one of the most successful brands to leverage it. The Nike Brand Extension is a great example.

Then you’ll learn why and when you would use a brand extension strategy and how opportunity, relevance, and reputation play a big part in its success.

Next, you’ll discover the advantages, disadvantages, and risks of using a brand extension strategy and with an example of what can go wrong with a brand extension fail from cosmopolitan magazine

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

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003 | Brand Strategist Imposter Syndrome

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001 | Welcome To The Brand Master Podcast

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