154 | What Is Strategic Brand Management? (12 Process Elements)

By the end of this episode, you’ll understand what strategic brand management is and the 12 fundamental elements you need to manage your brand.

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First, we’ll dive straight into the question “What is strategic brand management?” and how a well-managed brand runs like a well-oiled machine.

Next, we’ll take a look at the core responsibilities of the brand manager and why managing a brand strategically is so important.

Then, we’ll compare brand strategy vs brand management before diving into the 12 process elements brand managers need to nurture.

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