164 | Successful Brand Strategy Example (Old Spice Repositioning)

Learn about brand positioning strategies, workshops, and exercises from The Brand Positioning Workbook author Ulli Appelbaum. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ By the...

31 Aug 202240min

Learn how to create a brand funnel model and template to raise brand awareness, increase brand funnel conversion, and create brand advocacy.  👉 Learn more: https://brandmasteracademy.com/brand-master...

25 Aug 20227min

Learn what a brand funnel is, how it differs from a marketing funnel, and how this 6-stage conversion model creates brand advocates.  👉 Learn more: https://brandmasteracademy.com/brand-master-podcast...

18 Aug 20226min

Learn how to create a premium pricing strategy, establish your price point, and build a prestige or luxury brand.  👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ By the end of thi...

11 Aug 20228min

Learn what premium pricing strategy (or prestige pricing) is with brand examples and strategy pros and cons. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ By the end of this epi...

4 Aug 20229min

Learn how promotional pricing works with examples and types of strategies for discounts and sales.  👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ By the end of this episode, you’...

28 Juli 20226min

Learn what promotion pricing strategy (or discount pricing strategy) is, with examples, pros and cons. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ By the end of this episode, y...

21 Juli 202210min

Learn what consumer behavior is and how to influence it to increase sales and brand growth. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ When is comes to making buying decisions...

14 Juli 20227min