164 | Successful Brand Strategy Example (Old Spice Repositioning)

164 | Successful Brand Strategy Example (Old Spice Repositioning)

In this episode, you’ll discover how an “Old Man’s” brand became the world’s #1 brand for men’s body wash from a simple repositioning strategy.

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠

First, you’’ learn about the history of the Old Spice brand, including its introduction to the market in 1937 with women’s products and a takeover from Proctor & Gamble in 1990 for $300 million.

Next, you’ll learn how their original positioning aligned them with granddads and why that became a challenge the brand needed to overcome to survive.

You’ll then discover how leading agency Weiden + Kennedy refocused the brand to appeal to a younger target market through a bold personality and a campaign that went viral.

Finally, we’ll look at the impact of communication adjustment and personality on sales with a 125% increase.

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/⁠

Avsnitt(309)

029 | Get Paid For Brand Strategy

029 | Get Paid For Brand Strategy

When it comes to selling brand strategy, you need to understand how you can charge for it and the fee structure you should use.  In this episode, you’ll learn the different ways you can generate reven...

28 Okt 202012min

028 | Charge More For Branding

028 | Charge More For Branding

One of the most asked questions I get is “How do I get more clients?”, but the better question is “How can I charge more for my services?”.  In this video, you’ll learn 5 techniques you can take into ...

23 Okt 202010min

027 | Win New Clients

027 | Win New Clients

The #1 question I get asked when it comes to building a branding business is “How do I get more clients?” because every business needs revenue to survive.  👉 Learn more: ⁠https://brandmasteracademy.c...

21 Okt 202011min

026 | Market Your Branding Business

026 | Market Your Branding Business

When I first became a freelance brand builder, I was naïve.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  I had no idea how to build an actual business with processes that at...

16 Okt 202015min

025 | Strategic Brand Design Process

025 | Strategic Brand Design Process

Freelancers and graphics designers might know their brand design craft, but having a documented process is what builds design businesses.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-p...

14 Okt 202017min

024 | Time Management For Designers

024 | Time Management For Designers

So many entrepreneurs, solopreneurs, freelancers and designers struggle with managing their time effectively which ultimately sabotages their business..  👉 Learn more: ⁠https://brandmasteracademy.com...

9 Okt 202019min

023 | Graphic Designer Confidence

023 | Graphic Designer Confidence

Building a business is a lonely job and there are plenty of obstacles that lead to self-doubt.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  The power of the mind plays a cri...

7 Okt 202014min

022 | Make Money From Design

022 | Make Money From Design

As the old adage goes, in the design world, it’s either feast or famine. But most businesses don’t have the reserves to withstand a wave of famine for long.  👉 Learn more: ⁠https://brandmasteracademy...

2 Okt 202013min

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