261 | Transitioning Brands for Web3 with Ariadna Navaro

Most freelancers spin their wheels selling their labor for hire and their time for dollars without ever growing. In this episode, you’ll learn 6 creative ways to offer your clients more, generate more revenue, and help them to manage their brands.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, you’ll learn about separating your execution services from your thinking and how you can potentially add more execution services to what you already provide.  Then you’ll learn how to take part of your existing process and add to it to create an entirely new income stream to indoctrinate them into your philosophy and increase your chances of ongoing consulting.  Finally, you’ll learn how to package some of your services into digital products you can upsell later and help your client with their ongoing brand management for a monthly fee.  By the end of this episode, you’ll have 6 effective and immediately actionable income streams you can take into business to increase your revenue, better serve your clients, and grow your branding business. For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

2 Dec 202011min

Speaking about client budgets is not something they teach you in design school and most freelance designers struggle with it, but if you learn how, you can dramatically increase your conversions and revenue.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  In this episode, you’ll learn how to raise the issue of price and budget in a way that frames your value for increased conversions.  First, you’ll learn about the value-based approach and the cost-based approach and how to select what works for you.  Then, you’ll learn about the importance of an integrated sales process to frame your value before introducing price.  Finally, you’ll discover the effective technique of price anchoring and bracketing to introduce your price to align with value before learning the simple verbal commitment that dramatically increases your conversions from your proposal.  By the end of this episode, you’ll have a step-by-step process to speak to your client about pricing to convert more prospects into clients and grow your branding business.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

27 Nov 202010min

By the end of this episode, you’ll be armed with a 3-step process to effectively price your branding services to illustrate your true value by using the contrast principal and anchoring technique.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  Pricing branding services has never been more challenging in a world of low-cost design and DIY software.  In this video, you’re going to learn how to navigate your clients’ expectations and frame your services to demonstrate your value using the contrast principal.  First, you’ll learn what the contrast principal is, how it influences how we see things, and the benefits of using it in your pricing strategy.  Then, you’ll discover how the value ladder can be leveraged in your sales process and how leading with your high-ticket offer utilizes the anchoring technique. Finally, you’ll see how the effects of contrast, frame your core offer so your client can see the true value in your branding services.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

25 Nov 20209min

Grab your free brand archetypes cheat sheet at the link belowhttps://brandmasteracademy.com/brand-... In this episode, you’ll learn about the 12 archetypes developed by renowned psychiatrist Carl Jung are taking on increasing significance in modern branding and brand strategy. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll learn about the science behind the framework of how we all instinctively recognize certain collections of behaviors through our collective unconscious, and how this applies to brands. Then, one by one, we’ll cover each archetype, breaking down their common traits and characteristics and where you may have experienced these characters in your life. We’ll explore: Brand Archetypes Introduction The Outlaw Archetype – Displays rebellion The Magician Archetype – Displays mystique The Hero Archetype – Displays determination The Lover Archetype – Displays sensuality The Jester Archetype –Displays humor The Everyman Archetype – Displays humility The Caregiver Archetype – Displays kindness The Ruler Archetype – Displays Authority The Creator Archetype – Displays innovation The Innocent Archetype  – Displays wholesomeness The Sage Archetype – Displays wisdom The Explorer Archetype – Displays adventure You’ll learn the scientific reason these archetype personalities and their characteristics enable brands to connect with their audiences on a human and personable level. By the end of this episode, you’ll understand all 12 archetypes, their traits, characteristics, and core desires. You’ll also understand the power and potential of using archetypes and why they’re playing an increasingly important role in strategic branding. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

20 Nov 202018min

The more you explore brand strategy, the more you realize that branding is about the science and psychology of people and not about logos, typography, or colors.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  In this episode, you’ll learn why brand archetypes have become such an important element of brand strategy and how to use them effectively with this 5 step framework.  First, you’ll learn how going beyond demographics and psychographics allows you to identify the personality of your audience and the archetype they’re most aligned to.  Then, you’ll discover how to combine desires, characteristics, and your audience’s needs to understand the emotional landscape of your audience. Finally, you’ll learn how to identify the most appropriate archetype mix for your brand to use as the foundation for your brand personality.  By the end of this episode, you’ll have a 5 step framework you’ll be able to take into your brand strategy process, to develop brand personalities that will connect with the audience.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

18 Nov 20206min

In this episode, you’ll learn about the 12 archetypes developed by renowned psychiatrist Carl Jung are taking on increasing significance in modern branding and brand strategy.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, you’ll learn about the science behind the framework of how we all instinctively recognize certain collections of behaviors through our collective unconscious, and how this applies to brands.  Then, one by one, we’ll cover each archetype, breaking down their common traits and characteristics and where you may have experienced these characters in your life.  You’ll learn the scientific reason these archetype personalities and their characteristics enable brands to connect with their audiences on a human and personable level.  By the end of this episode, you’ll understand all 12 archetypes, their traits, characteristics, and core desires.  You’ll also understand the power and potential of using archetypes and why they’re playing an increasingly important role in strategic branding.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

13 Nov 20205min

In this chat on the Brand Master Podcast, I have the highly influential highly innovative Ms. Sunny Bonnell from the Motto agency in New York.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  In our chat, we dive into Motto’s groundbreaking approach to branding which has taken them from providing creative work to advising brands on diversity inclusion, and big-picture meaning. Sunny gives us a sneak peek into her book “Rare Breed” and how the traits and vices of leaders can act as a spearhead to the brands they lead. We also discuss the evolution of the branding industry how brand strategists must educate their clients and how to build a branding agency from scratch. For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

10 Nov 202050min

In this episode, you'll learn how to run a discovery session in a way that positions you as an expert, gathers critical information, and helps your clients to realize just how valuable you can be for their business.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, you’ll learn about the primary and secondary goals of the discovery session so you go in knowing what you need to get out.  Then, you’ll learn about the discovery session approaches so you can choose the right approach that works for you, your clients, and your business.  Finally, we’ll uncover an effective 2 phase approach that structures your sessions through information categories and ensures that you extract the critical data while demonstrating expertise and authority.  By the end of this episode, you’ll have the tools you need to run an effective brand discovery session in a way that will build your client base and set you up for success.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

6 Nov 20206min