261 | Transitioning Brands for Web3 with Ariadna Navaro

In this Brand Strategy 101 course, you’ll learn brand strategy fundamentals, processes, framework, elements, and deliverables. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ This 2022 crash course and brand strategy presentation will give you the foundational principles for building brands using creative strategy. Specifically, we'll cover: 👉  brand strategy fundamentals 👉  brand strategy framework 👉  brand strategy process 👉  brand strategy deliverables You’ll discover important brand strategy questions to ask your clients, why you need a brand strategy, and brand strategy deliverables including audience personas, competitive analysis, differentiation strategy, brand positioning, brand personality, brand messaging, brand storytelling, and more. Finally, you’ll discover the 3A’s of brand growth and learn a robust 12-step brand strategy framework. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

10 Nov 202218min

Learn what the STP marketing model is with segmentation, targeting & positioning examples and as a brand case study.  👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ By the end of this video, you'll understand the STP marketing model and how it attracts new customers through segmentation, targeting and positioning,  First, we'll answer the question "What Is STP Marketing" with the three-step model of segmentation, targeting & positioning.  Next, you'll learn the benefits of the STP Marketing Model as well as the STP marketing steps framework to execute the process.  Finally, we'll look at an STP marketing case study with an example from the Tesla brand.  For more brand strategy resources and downloads visit https://brandmasteracademy.com/

3 Nov 202211min

Learn how to reposition a brand with the 6-step brand strategy process. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ By the end of this video, you’ll have a 6-step repositioning strategy process you can use to reposition your brand or your client’s brand. First, we’ll answer the question “Why reposition a brand?” and explore the fundamental strategic reasoning, including  Evolving markets, Change in target audience,  Change or growth in the product portfolio,Signal a new approach & era, Next, we’ll dive into the 6-step repositioning strategy process  For more brand strategy resources and downloads visit https://brandmasteracademy.com/

27 Okt 20229min

Learn what brand repositioning is in marketing with top brand strategy examples. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ By the end of this video, you’ll understand what a brand repositioning strategy is and why it;’s so important. First, we’ll answer the question “What is brand repositioning” with a definition and explanation. Next, we’ll discuss why brand repositioning is so important as well as the advantages and disadvantages of this strategy. Next, we’ll look at some of the most successful brand repositioning strategies including Taco Bell, Old Spice, and MailChimp. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

21 Okt 202212min

Discover 7 Best Brand Voice Examples and Tones from some of the most memorable and unique brands in the world.  👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ By the end of this video, you’ll discover 7 brand tone-of-voice examples from some of the most memorable brands in the world…  First, you’ll discover what a brand’s tone of voice is and how it’s used to make brands feel familiar.  Next, you’ll learn the difference between brand voice vs brand personality and how they’re used together to make a brand feel human.  then we’ll dive into the 7 best brand voice examples you can learn from. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

6 Okt 202211min

Learn how to define your brand DNA with strategy tools from award-winning brand strategist Peter Wilken, author of Dim Sum Strategy. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, Peter gives us an insight into his glittering career as an agency leader and strategist with top creative agencies such as BBDO, Leo Burnett, and Ogilvy. Then, we dive straight into what brand strategy is and how important it is to building strong brands. Next, we explore what brand DNA is, how it provides clarity and meaning, and how it aligns all brand stakeholders. Then Peter reveals his brand DNA process for working with clients along with his favorite brand strategy tools which he covers in his book “Dim Sum Strategy: Bite-Sized Tools to Build Stronger Brands” For more brand strategy resources and downloads visit https://brandmasteracademy.com/

28 Sep 202253min

Learn how to perform customer and market research and grow audience intelligence with Rand Fishkin from Sparktoro. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ By the end of this episode, you’ll have the processes to research your target audience, understand your market, and create more effective buyer personas. First, you’ll hear how Rand Fishkin built an SEO software powerhouse before creating Sparktoro, an audience research software for branding and marketing professionals. Then, Rand shares his perspective on the importance of customer research and audience intelligence. Next, we’ll explore the strengths and weaknesses of traditional vs modern market research. Then you’ll learn how to analyze the market beyond demographics and psychographics to find unique insights you can actually use for your marketing. You’ll then discover how to create more effective buyer personas and customer avatars and learn how brand strategists and agencies use Sparktoro for market research. Finally, Rand takes us on a Sparktoro Demo so you can understand how to use this powerful market research tool. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

21 Sep 202243min

Learn what a brand voice is and how to create a unique tone of voice for your brand message and personality. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ By the end of this episode, you’ll know what a brand voice is and how to create a unique brand tone of voice for your business or your clients. First, you’ll learn what a tone of voice is and why it’s so important in delivering your brand message and connecting your brand with your target market. Then, you’ll learn the role of familiarity in branding before you discover the brand tone of voice framework you can use for your agency processes and brand guide. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

16 Sep 20229min