Replay of interview 102 with Richard Wiswall from The Organic Business Handbook

Since Ellen Polishuk and I talked about my interviews with Richard Wiswall and Julia Shanks last week I thought I’d replay them for listeners this week. Here’s the amazing Richard Wiswall.

Welcome to today’s episode of the Organic Gardener Podcast! I am thrilled to introduce my guest who has written an amazing book about the business of organic farming that I think will inspire listeners to think about the options for their future. His book starts out peaking interest with a quote from a talk a fellow farmer gave at the New England Vegetable and Fruit conference “Sometimes I think I should have listened to my parents and become a doctor or a lawyer, but you know, I don’t think I could take the pay cut.”

Eventually he would write the Organic Farmer’s Business Handbook: A Complete Guide to Managing Finances, Crops, and Staff – and Making a Profit. This book comes with a companion CD that included templets for creating worksheets, budgets including cash flow projections, and even payroll.

He’s manager of the Cate Farm a family owned and operated organic farm in Central Vermont that includes 22 acres and seven 100-foot long greenhouses of organic vegetables, medicinal herbs, and flowers. Everything they sell is certified organic.

Tell us a little about yourself.

So I’ve been farming full time for about 35 years now. Business has changed over the years, for the first 20 years, I was a highly diversified organic vegetable, herb and flower produce that sold to markets in Central Vermont and through Deep Root Organic Coop, which is a growers coop that sells to Boston and NY to bigger stores.

We had a CSA in the nineties, went to Farmer’s market for 25 years. As I get older I don’t want to work as long and hard as I used to so we no longer do the CSA or Market, even though I’m big fans of both of them.

The other thing I’ve been doing besides farming is to help other farmers trying to help tune up their businesses, because I’ve seen a lot of people after 9-10 years they’re struggle after making long hours, their burning out because the money is not there. I was helping others at conferences etc so I wrote the book because I saw things that came up over and over again that seem to be point needing to be addressed.

In short farmers love doing what they do for all the right reasons, being outside and watching plants grow, and nurturing them and producing delicious nutritious food, what could be better there’s a fundamental satisfaction from that.

I don’t think anybody gets into farming because they want to be a business person, and study business sheets and cash flow projections but ultimately the reality is farming is a business and you have to know the business end of it where you’re not gonna succeed. You can be as ecologically sustainable but if you aren’t economically sustainable that goes out the window because you wont be in business anymore.

I try to get people to spend a little time to work on their business not just in their business, and ask them to set aside 3 hours to do some long range thinking and planning and look at the business and also analyze where the money comes and goes so you can work fewer hours and make more money, ultimately that would be great that’s what a lot of people want.

I think a lot of...