EP#73 - Jim Scott, Pet Industry Legend - Truth about Kibble

I am going to start with, I don't get paid to promote brands nor do I accept payment to feature them on my podcast - in fact, when I started this podcast I didn't want to discuss brands. Unfortunately, I found that this is absolutely impossible mostly because every day I am asked which brand is best and which brand will help an animal that is unwell become well...it's a tough ask by pet owners mainly because of the amount of banter on the web. The big dollars spent on ads and the big number of brands entering the marketplace because pet food and pet products consistently create big revenue with low upfront investment requirements committed to ingredient quality has made the pet food segment a place of havoc and chaos for the pet owners. I want pet owners and independent pet retailers to know that there is more out there than what comes up on the first 2 pages of a Google search for BEST pet food. Where the big brands have the upper hand and power is the money they spend on the advertisements and brand recognition all over the web and the veterinary clinics (a big share owned by pet food manufacturers). These foods being advertised have been consistently the foods that cause all of my clients to be clients !!!

The advertising dollars pushing the unsubstantiated claims won't get any of our pets eating quality products but will lead the masses into thinking whatever the brands want them to think - my purpose with my food episodes is to introduce and open up the conversation about those brands that commit to bringing quality and some sort of moral code to a very unregulated and ethically devoid industry.

Want to learn more about RAWZ and the Scott Family? Check out RAWZ here: https://rawznaturalpetfood.com/

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