Toxic Narratives and Russia’s Influence around the World - with Marketing Expert Julia Karpushina
Silicon Curtain1 Jan 2023

Toxic Narratives and Russia’s Influence around the World - with Marketing Expert Julia Karpushina

Russian propaganda is very similar to advertising – persistent, repetitive, ubiquitous, and mostly no one asked to be exposed to it. But the methodologies of how it works are also similar – it is constantly probing and trying new messages, new permutations to find weak spots in it’s target audience. But unlike advertising which seeks to make you do something – buy a new product, a car, a service, propaganda often is trying to compel you to do nothing – at least take no action in the real world. That’s because it seeks to sow confusion, indifference, and inaction. It seeks to create division and conflict so that people expend their energies online, fighting bots and trolls, and are too exhausted to take political action in the physical world. Today we are examining the malign influence of propaganda and how it functions very much like advertising, and how people can be immunised against it, and inspired to take political actions in society.

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