The Human Risk Podcast28 Apr 2020

Professor Tom Schössler on deploying Behavioural Science in a Museum

How can Behavioural Science help museums to encourage more visitors?

In this episode, I speak to Professor Tom Schössler who is the Managing Director of the Weserburg Museum of International Contemporary Art. For links to references I made during the show see the end of these notes.

Tom was responsible for conducting an interesting Behavioural Science experiment to see how a change in the pricing structure, impacted visitor numbers and perception of his museum. For more on that: https://www.artsprofessional.co.uk/magazine/article/what-weve-learned-car-parks-about-boosting-attendance

What Tom had to say about the experiment was really interesting and it highlights a real challenge of Behavioural Science; to work out whether something works, you need to experiment. And that takes courage. The lessons from this are fascinating.

What the experiment illustrates is the power of behavioural interventions; if we want to change behaviour, then changing people's perceptions is a powerful tool to do that. The lessons we can learn from this don't just apply to Museums. They also apply to other fields like Risk, Compliance and HR.

We recorded this before the Coronavirus lockdown, but obviously the challenge of getting visitors through the door once the crisis is over is going to be even more acute than before.

As this series progresses, I’m looking to bring you different voices you won’t have heard before, alongside academics and Behavioural Science practitioners. A museum director fits that bill perfectly.

For more on the Museum visit their website: https://weserburg.de/en/visit/
The local items I mentioned in my introduction are:
Werder Bremen football club: https://www.werder.de/en
Brauerei Beck: https://becks.de/
The Town Musicians of Bremen: https://en.wikipedia.org/wiki/Town_Musicians_of_Bremen

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(368)

Dr Zoe Chance on Influence

How can we become more influential?That’s a question that fascinates my guest on this episode, Dr Zoe Chance. She teaches a course on it at Yale and has just published a new book called Influence Is Y...

6 Feb 20221h

Gill Kernick on The Grenfell Tower Disaster — Part Two

This episode is the second part of my discussion with Gill Kernick about the Grenfell Tower Disaster and the broader lessons we can draw from it.In the previous episode, Gill and I talked about Grenfe...

27 Jan 202230min

Gill Kernick on The Grenfell Tower Disaster — Part One

What can we learn from the UK's largest residential fire since World War Two, in which 72 people died? The Grenfell Tower disaster happened in the Royal Borough of Kensington & Chelsea, one of London'...

21 Jan 20221h 8min

Nick Wallis on The Great Post Office Scandal

How did the Post Office deliver one of the biggest miscarriages of justice in British history?My guest Nick Wallis, is a journalist and radio presenter who has written a book called The Great Post Off...

15 Jan 20221h 2min

Dr Sarah Tischer on Sustainable Compliance

What does Sustainability have to do with Compliance?On this episode, I’m speaking to a Compliance innovator that has combined both. Dr Sarah Tischler is Head of Compliance for NKG, the world’s largest...

7 Jan 20221h 7min

Sebastian Boo on Kindness

What is kindness and why does it matter? One of my New Year's resolutions for 2022 is to be kinder to others. So, in this episode, I'm learning more about what being kind means — spoiler alert, it d...

2 Jan 20221h 2min

Alex Chesterfield & Ali Goldsworthy on Depolarisation

Why do we live in such a polarised world and what can we do to minimise the dynamic? On this episode, I’m joined by Alex Chesterfield and Ali Goldsworthy, two of the co-authors of a book called Poles ...

28 Dec 20211h 5min

Béatrice Otto on Fools

What do fools have to do with managing human risk? On the face of it, they’re likely to be a driver, rather than a solution. But when we use the term to describe in the context of court jesters, the...

19 Dec 202148min