The Human Risk Podcast8 Jan 2024

Melina Palmer on The Truth About Pricing

What determines the price of an item or service? How can we price things so that people want to buy them but also so that we feel it’s fair? Whether (like me) you’re in business and have to sell, or you’re negotiating a salary or looking to buy or sell a house or a car, pricing matters.

My guest on this episode, Melina Palmer, is the author of a new book, The Truth About Pricing: How to Apply Behavioral Economics So Customers Buy (Value Based Pricing, What Your Buyer Values).

She’s also the host of the Brainy Business podcast and has been on the show before (links below).

Topics
In our discussion, we explore:

What makes effective pricing strategies in business and our personal lives;
How psychology influences customer purchase decisions;
The importance of storytelling and anchoring effects on price perception;
How brand perception impacts the perceived value of products;
Why a grilled cheese sandwich might be worth $214;
How heuristics and cognitive biases help and hinder us as we buy and selling;
The Challenges and complexities of pricing in the digital age; and
The relationship between price and identity and how we value items we purchase.

and much, much more

Links
To find out more about Melina’s Brainy Business podcast and her work as a speaker, coach and trainer visit thebrainybusiness.com

To download free sample chapters from her books at brainy business.com/human risk
Find her on LinkedIn https://www.linkedin.com/in/melinapalmer/

To her her previous apparenace on this show: https://www.humanriskpodcast.com/melina-palmer-on-using-behavioural/

On the show, we referred to:

The book Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains by Matt Johnson and Prince Ghuman: https://www.goodreads.com/en/book/show/52225003
The $214 Grileld Cheese Sandwich: https://www.cnbc.com/2017/10/25/most-expensive-grilled-cheese-in-the-world-from-serendipity-3.html
The Virgin Mary sandwich: https://www.miamiherald.com/news/local/article223941560.html

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(368)

Sarah Aalborg on Secure by Choice

What do people have to do with cybersecurity? A lot. As with other fields of human risk, it’s people that are typically the root cause of problems in the cybersecurity world. Which is where my guest...

11 Maj 20251h 4min

Human Risk: Behind The Scenes

What really happens Behind The Scenes at Human Risk? 📝 Episode SummaryIn this special ‘takeover’ episode of the show, I’m taking you behind the scenes of my work at Human Risk. Because interviewing m...

3 Maj 20251h 32min

James Victore on Being Weird

What's the most important thing we can all do to be happy? According to my guest on this episode, it's embracing the thing that made us weird as kids. 🎙️ Episode Summary On this episode, I’m joined ...

27 Apr 20251h 1min

Anne Sebba on The Women's Orchestra of Auschwitz

Why was there a women’s orchestra in Auschwitz, and what can that help us understand human resilience? In this deeply moving episode of the show, I speak with Anne Sebba — renowned biographer, histori...

18 Apr 20251h 6min

Matthew McNerney on Museum Design

What makes people want to go to museum? How can they ensure they still remain relevant? I spend a lot of my time in museums. They inspire me, inform me and put me into mindsets I wouldn't otherwise b...

12 Apr 20251h 1min

Dr Mark Fabian on Beyond Happy

What if the problem isn’t that you’re not happy enough — but that you’re chasing the wrong kind of happiness altogether?Show SummaryOn this episode I’m joined by Dr Mark Fabian, Associate Professor o...

5 Apr 20251h 4min

Professor Benjamin Van Rooij on Toxic Organisations

What makes an organisation toxic, and how can we spot the signs before it’s too late? What are the common traits that make seemingly unrelated organisations, ranging from the Catholic Church to corpor...

29 Mars 20251h 2min

Amy Watson on Violence Against Women

How can we prevent violence against women? And what role do men who don't engage in violence, have to play?This episode tackles a serious, but important topic. Violence against women affects million...

1 Mars 20251h 30min