Gigantic "%*#$"-ing Solutions

What is GiganticFuckingSolutions.com?

You'll have to talk to Gabi & Ben Kay to find out. This incredible couple turned their careers in advertising and content into a powerful mission to solving the puzzle of how to talk about Climate Change. And they are bringing many others in the advertising and communication field with them.

You can access the site and play 'The Game' only if you reach out to Gabi first. And yes, she will 100% respond and give you a half hour of her time to get you started. Here is her email address: gabi@invincibleunicorn.com

Want some insight in how to talk about the climate crisis in a way that gets more people involved and taking action? You won't want to miss this episode.

Gabi & Ben Backgrounds:

Ben Kay has spent over twenty years creating advertising for big brands at agencies such as BBDO, Wieden and Kennedy, Saatchi and Saatchi and RG/A. Most recently he spent six years as Executive Creative Director and International Group Creative Director at Media Arts Lab in London and LA, working exclusively on Apple. Gabi Kay worked for many years in commercial production in the UK, initially heading up sales at HSI and Gorgeous, before also becoming an Executive Producer at Knucklehead and then Sonny London.

In 2017 Ben and Gabi Kay co-founded Invincible Unicorn, an ethical creative communications company and B Corp. They went on to create Gigantic Fucking Solutions on a night out in 2019 (cocktails and Thai food played a crucial role in its inception).

IN THIS EPISODE

(1:00) Intro

(4:32) The name Gigantic Fucking Solutions

(8:50) The story of Gabi & Ben

(15:50) Why is Climate Comms so hard to get right?

(20:55) Movements should be inclusive not exclusive

(40:31) What “The Game”on GiganticFuckingSolutions.com is all about

(53:00) The 9 Climate Briefs you need to know

(1:03:30) Who is playing The Game so far?

(1:10:30) What would you say to a group of recent grads in advertising?