134 - The Elaboration Likelihood Model

134 - The Elaboration Likelihood Model

In this episode we sit down with psychology legend Richard Petty to discuss the Elaboration Likelihood Model, a theory he developed with psychologist John Cacioppo in the 1980s that unified the study of attitude change and persuasion and has since become one of the most robust models for explaining how and why some messages change people’s minds, some don’t, and what makes some stick and others fade in influence over time.

- Show notes at: www.youarenotsosmart.com
- Become a patron at: www.patreon.com/youarenotsosmart

Patreon: http://patreon.com/youarenotsosmart


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Avsnitt(334)

257 - What Do You Mean? - Celeste Kidd

257 - What Do You Mean? - Celeste Kidd

Is a hotdog a sandwich?Well, that depends on your definition of a sandwich (and a hotdog), and according to the most recent research in cognitive science, the odds that your concept of a sandwich is t...

16 Apr 202349min

256 - The Persuaders - Anand Giridharadas

256 - The Persuaders - Anand Giridharadas

This is the third episode in a three-part series about how to have difficult conversations with people who see the world differently, how to have better debates about contentious issues, and how to et...

2 Apr 20231h 10min

255 - Good Arguments - Bo Seo

255 - Good Arguments - Bo Seo

This is the second episode in a three-part series about how to have difficult conversations with people who see the world differently, how to have better debates about contentious issues, and how to e...

19 Mars 20231h 4min

254 - I Never Thought of It That Way - Mónica Guzmán

254 - I Never Thought of It That Way - Mónica Guzmán

This is the first episode in a three-part series about how to have difficult conversations with people who see the world differently, how to have better debates about contentious issues, and how to et...

5 Mars 202351min

253 - The World's Greatest Con - Brian Brushwood (rebroadcast)

253 - The World's Greatest Con - Brian Brushwood (rebroadcast)

In this episode, we sit down with famed stage magician and infamous instructor of the school of scams, Brian Brushwood, whose new podcast explores the world's greatest con artists and con jobs from Wo...

19 Feb 202353min

252 - Procrastination - Britt Frank

252 - Procrastination - Britt Frank

It’s February. It’s that time of year when we start to wonder if we might not follow through with our New Year’s resolutions. It’s that time of the year when procrastination becomes a centerpiece of o...

5 Feb 202341min

251 - Come up for Air - Nick Sonnenberg

251 - Come up for Air - Nick Sonnenberg

Nick Sonnenberg doesn’t believe there just aren’t enough hours in the day to get everything done. That’s because when his business was in crisis mode, he developed a framework for eliminating ineffici...

22 Jan 202344min

250 - Awe - Dacher Keltner

250 - Awe - Dacher Keltner

In this episode we sit down with psychologist Dacher Keltner, one of the world’s leading experts on the science of emotion, the man Pixar hired to help them write Inside Out. In his new book – Awe: Th...

8 Jan 202354min

Populärt inom Utbildning

rss-bara-en-till-om-missbruk-medberoende-2
historiepodden-se
det-skaver
nu-blir-det-historia
harrisons-dramatiska-historia
johannes-hansen-podcast
allt-du-velat-veta
not-fanny-anymore
rss-viktmedicinpodden
rss-foraldramotet-bring-lagercrantz
roda-vita-rosen
sektledare
i-vantan-pa-katastrofen
sa-in-i-sjalen
rss-max-tant-med-max-villman
alska-oss
rss-sjalsligt-avkladd
rss-om-vi-ska-vara-arliga
rss-basta-livet
sex-pa-riktigt-med-marika-smith