134 - The Elaboration Likelihood Model

134 - The Elaboration Likelihood Model

In this episode we sit down with psychology legend Richard Petty to discuss the Elaboration Likelihood Model, a theory he developed with psychologist John Cacioppo in the 1980s that unified the study of attitude change and persuasion and has since become one of the most robust models for explaining how and why some messages change people’s minds, some don’t, and what makes some stick and others fade in influence over time.

- Show notes at: www.youarenotsosmart.com
- Become a patron at: www.patreon.com/youarenotsosmart

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215 - Jerks at Work - Tessa West

215 - Jerks at Work - Tessa West

In this live taping of the podcast at Caveat in NYC, Dr. Tessa West, the author of Jerks at Work, conducts quizzes to see what kind of jerk you are and what kind of jerk most-easily persuades you in t...

19 Sep 20211h 20min

214 - Exploring Genius

214 - Exploring Genius

Over the course of this audio documentary series, David McRaney explores the history and science of intelligence, IQ, and remarkable talent through interviews with dozens of intelligence experts and a...

3 Sep 202135min

213 - Vaccine Hesitancy

213 - Vaccine Hesitancy

In this episode of the You Are Not So Smart Podcast, we sit down with eight experts on communication, conversation, and persuasion to discuss the best methods for reaching out to the vaccine hesitant ...

23 Aug 20212h 51min

212 - The Power of Us - Jay Van Bavel

212 - The Power of Us - Jay Van Bavel

In this episode, we sit down with psychologist Jay Van Bavel to discuss his new book, The Power of Us, an exploration of "the dynamics of shared, social identities. What causes people to develop socia...

8 Aug 20211h 35min

211 - QAnon and Conspiratorial Narratives

211 - QAnon and Conspiratorial Narratives

When we talk about conspiracy theories we tend to focus on what people believe instead of why, and, more importantly, why they believe those things and not other things. In this episode, we sit down w...

25 Juli 20211h 22min

210 - Julia Shaw - The Memory Illusion (rebroadcast)

210 - Julia Shaw - The Memory Illusion (rebroadcast)

Our guest on this episode is Dr. Julia Shaw, the author of The Memory Illusion. Julia is famous among psychologists because she was able to implant false memories into a group of subjects and convince...

11 Juli 20211h 11min

209 - Masks (rebroadcast)

209 - Masks (rebroadcast)

In this episode of the You Are Not So Smart Podcast, we sit down with four experts on human behavior to try and understand how wearing masks, during the COVID-19 pandemic, became politicized. In the s...

28 Juni 20211h 35min

208 - The Extended Mind - Annie Murphy Paul

208 - The Extended Mind - Annie Murphy Paul

In this episode we sit down with Annie Murphy Paul, the acclaimed science writer, whose new book, The Extended Mind is all about how the brain is part of systems, and it is those systems that constitu...

13 Juni 20211h 5min

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