134 - The Elaboration Likelihood Model

134 - The Elaboration Likelihood Model

In this episode we sit down with psychology legend Richard Petty to discuss the Elaboration Likelihood Model, a theory he developed with psychologist John Cacioppo in the 1980s that unified the study of attitude change and persuasion and has since become one of the most robust models for explaining how and why some messages change people’s minds, some don’t, and what makes some stick and others fade in influence over time.

- Show notes at: www.youarenotsosmart.com
- Become a patron at: www.patreon.com/youarenotsosmart

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Avsnitt(329)

067 - The Fallacy Fallacy

067 - The Fallacy Fallacy

If you have ever been in an argument, you've likely committed a logical fallacy, and if you know how logical fallacies work, you've likely committed the fallacy fallacy. Listen as three experts in log...

14 Jan 201641min

065 - Survivorship Bias (rebroadcast)

065 - Survivorship Bias (rebroadcast)

The problem with sorting out failures and successes is that failures are often muted, destroyed, or somehow removed from sight while successes are left behind, weighting your decisions and perceptions...

17 Dec 201531min

064 - Monkey Marketplace - Laurie Santos (rebroadcast)

064 - Monkey Marketplace - Laurie Santos (rebroadcast)

Our guest in this episode of the You Are Not So Smart Podcast is psychologist Laurie Santos who heads the Comparative Cognition Laboratory at Yale University. In that lab, she and her colleagues are e...

3 Dec 201548min

063 - The Search Effect - Matthew Fisher

063 - The Search Effect - Matthew Fisher

What effect does Google have on your brain? Here's an even weirder question: what effect does knowing that you have access to Google have on your brain?In this episode we explore what happens when a h...

19 Nov 201553min

062 - Naive Realism - Lee Ross

062 - Naive Realism - Lee Ross

In psychology, they call it naive realism, the tendency to believe that the other side is wrong simply because they are misinformed.According to Lee Ross, co-author of the new book, The Wisest One in ...

5 Nov 20151h

061 - Mindfulness - Michael Taft

061 - Mindfulness - Michael Taft

You have the power to wield neuroplasticity to your advantage.Just as you can change your body at the atomic level by lifting weights, you can willfully alter your brain by...thinking in a certain way...

22 Okt 20151h 22min

060 - Reframing - Robert R. Morris

060 - Reframing - Robert R. Morris

Reframing is one of those psychological tools that just plain works. It’s practical, simple, and with practice and repetition it often leads to real change in people with a variety of thinking problem...

7 Okt 20151h 10min

059 - The Illusion Of Control - Michael And Sarah Bennett

059 - The Illusion Of Control - Michael And Sarah Bennett

In the show, you'll hear Michael elaborate on why that is. In this episode, our guests are Harvard-trained psychiatrist Michael I. Bennett and his comedy writer daughter Sarah Bennett whose new book, ...

23 Sep 20151h 5min

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