134 - The Elaboration Likelihood Model

134 - The Elaboration Likelihood Model

In this episode we sit down with psychology legend Richard Petty to discuss the Elaboration Likelihood Model, a theory he developed with psychologist John Cacioppo in the 1980s that unified the study of attitude change and persuasion and has since become one of the most robust models for explaining how and why some messages change people’s minds, some don’t, and what makes some stick and others fade in influence over time.

- Show notes at: www.youarenotsosmart.com
- Become a patron at: www.patreon.com/youarenotsosmart

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Avsnitt(332)

053 - Adaptive Learning - Ulrik Christensen

053 - Adaptive Learning - Ulrik Christensen

Can new computer programs rid us of the cognitive errors that lead to learned helplessness in the classroom? In this episode Ulrik Christensen, senior fellow of digital learning at McGraw-Hill Educati...

2 Juli 201548min

052 - Learned Helplessness

052 - Learned Helplessness

Stuck in a bad situation, even when the prison doors are left wide open, we sometimes refuse to attempt escape. Why is that? In this episode learn all about the strange phenomenon of learned helplessn...

23 Juni 201545min

051 - Work - Laszlo Bock

051 - Work - Laszlo Bock

Work often sucks, but it doesn't have to. In this episode we interview Lazlo Bock, head of People Operations at Google, who helped his company make work suck less, way less, by introducing new policie...

5 Juni 20151h 10min

050 - Happy Money - Elizabeth Dunn (rebroadcast)

050 - Happy Money - Elizabeth Dunn (rebroadcast)

It’s peculiar, your inability to predict what will make you happy, and that inability leads you to do stupid things with your money. Once you get a decent job that allows you to buy new shoes on a whi...

22 Maj 201545min

049 - Rejection - Jia Jiang

049 - Rejection - Jia Jiang

What if you could give yourself a superpower? That's what Jia Jiang wondered when he began a quest to remove the fear of rejection from his brain and become the risk-taking, adventurous person he alwa...

8 Maj 201554min

048 - Contact

048 - Contact

Can you change a person's mind on a divisive social issue? The latest science says...yes. But it will require two things: contact and disclosure. In this episode you'll travel to Mississippi to see ho...

25 Apr 20151h 1min

047 - Public Shaming - Jon Ronson

047 - Public Shaming - Jon Ronson

Public shaming is back. Once done in town squares, the subjects of our ridicule locked in pillories and unable to avoid the rotten fruit and insults we hurled at them, now the shaming takes place on t...

8 Apr 201558min

046 - Inbetweenisode 11 - Steven Novella

046 - Inbetweenisode 11 - Steven Novella

In this inbetweenisode you will hear an excerpt from a lecture I gave at DragonCon2014 and an interview with neurologist and host of The Skeptic's Guide to the Universe Steven Novella who discusses th...

26 Mars 20151h 1min

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