Episode 2: Matthew Lehner

This is a special behind-the-scenes episode with Claire Suellentrop, one of my co-founders for Userlist.io (alongside Benedikt Deicke). We share our co-founder story, product strategy, and the initial research process. You'll learn how to do a brand sprint exercise, how to run customer interviews, and how to transform your data into product insights. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Userlist.io — the new SaaS product we're talking about, co-founded by Jane, Claire & Benedikt Love Your Customers — Claire's website Websites that Convert — Claire's book Forget the Funnel — free SaaS marketing workshops (Claire's training project with Georgiana Laudi) Tiny Reminder — Jane's previous SaaS product (now acquired by Nusii) Intercom, FullStory — SaaS products we're mentioning The Three-Hour Brand Sprint — an article by Jake Knapp that we used to conduct our brand sprint FemtoConf — a conference for self-funded software companies in Darmstadt, Germany Episode 30: Describing Customer Motivation (Jobs to Be Done) with Eric White Calendly, Zoom (or Skype), Rev — tools to faciliate customer interviews Amy Screams at Software — Amy Hoy's podcast recording that we transcribed and used for research Sweep — Amy Hoy's new SaaS product Follow Claire, Benedikt, and Userlist.io on Twitter: @ClaireSuellen, @benediktdeicke, @Userlistio Today's Sponsor This episode is brought to you by Your Productized Consulting Guide. Want to get started with productized consulting? This book will teach you step-by-step how to craft your offer, overcome client objections, write your sales page, and strategically plan your services line. To get you copy, head over to uibreakfast.com/productized and use your special promocode PODCAST20 on checkout to get 20% off any book package. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

26 Jan 201858min

Meaningful motion can make a huge difference in your product, yet it's so often overlooked! Our guest today is Adrian Zumbrunnen, a designer and engineer at Google. We discuss how to approach motion strategically, who's responsible for the implementation, how to document transitions when you hand off your work, and how to "breathe life" into an existing web app. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Google Lens, Google Assistant — Google products Adrian is currently working on Smart Transitions In User Experience Design — Adrian's article in Smashing Magazine Meaningful Motion in Design — Adrian's recent talk UX Bear — Adrian's chatbot collaboration with UX Design Collective (more details in this post) Disney's Twelve Basic Principles of Animation Spatial Interfaces, Transitional Interfaces — must-read articles by Pasquale D’Silva Animate.css — a cross-browser library of CSS animations Brutalist Websites — a collection of websites demonstrating the brutalism trend Userlist.io — Jane's new SaaS product with Benedikt Deicke and Claire Suellentrop Adrian's website Follow Adrian on Twitter: @azumbrunnen_ Today's Sponsor This episode is brought to you by Balsamiq. A Balsamiq customer recently called it “the only wireframing tool that doesn’t make me feel stupid.” Try the new web app free for 30 days at balsamiq.cloud — you’ll be productive in no time! Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

19 Jan 201838min

The world would be a different place if all ideas were brought to life! Even getting started is hard, not to mention making it to the launch. Today our guest is the awesome Marc Köhlbrugge, founder of BetaList and multiple other products. Marc shares some of his product stories, and we discuss methods and tools for building software products more effectively. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes BetaList, Faces, Submit.co, Request For Startup, Changelog, WIP.chat — Marc's products Zero to One: How to execute on your ideas — Chapter 1, Chapter 2, Chapter 3 — Marc's guide 10 Guaranteed Ways to Become More Productive Right Now, One Will Amaze You! — Marc's article Episode 37: Customer Support Done Right with Alex Yumashev Userlist.io — Jane's new SaaS product Bullet Train — Ruby on Rails "SaaS-in-a-box" framework by Andrew Culver CRUD (Create, Read, Update, Delete) — a common term for the most basic UI features Bootstrap — one of the most popular front-end frameworks Zapier, IFTTT — tools for connecting multiple apps together into workflows Made Without Code — a website featuring startups built without code Marc's blog on Medium Follow Marc on Twitter: @marckohlbrugge Today's Sponsor This episode is brought to you by Balsamiq — rapid wireframing software that combines the comfort and simplicity of paper sketching with the power of a digital tool. So your work is easier to share, revise, and get honest feedback on! Try their new web app Balsamiq Cloud free for 30 days at balsamiq.cloud. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

11 Jan 20181h 2min

How much do SaaS and ecommerce have in common? Today our guest is Josh Pigford, the founder of Baremetrics, who has lately moved into ecommerce. Josh talks about his background with products, shares the story of his new business, and how it helps him flex his creative (and entrepreneurial) muscle. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Baremetrics — Josh's SaaS company Cedar & Sail — Josh's ecommerce business we're talking about Giga Omni Media Acquires TheAppleBlog (2008) Josh's website Drop Josh a line at josh@joshpigford.com Follow Josh on Twitter: @Shpigford Today's Sponsor This episode is brought to you by Ops Calendar — a smarter content calendar. Whether you're producing blog posts, podcasts, or anything else on a recurring basis, Ops Calendar can automate the process. Their smart checklists automate due dates and teammate assignments. Their smart social posting lets you schedule a queue of posts to promote each piece of content. You can even connect Google Analytics and see traffic and conversions on a post-by-post basis, right in your calendar. Go to opscalendar.com, mention UIBREAKFAST and get 30% off any plan for your first 6 months. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

4 Jan 201833min

A frightening fact: everything you do online can be tracked and used against your interest. How can we fix that? Our guest today is the awesome Trine Falbe — an ethical experience design consultant, speaker, teacher, and author. We talk about "black hat" and "white hat" UX practices, privacy problems, products for children, and what UX designers can do to protect their users. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes White Hat UX — a book by Trine Falbe, Kim Andersen and Martin Michael Frederiksen General Data Protection Regulation (GDPR) — a new regulation to strengthen and unify data protection for all individuals within the European Union Trine's website Follow Trine on LinkedIn Follow Trine on Twitter: @trinefalbe Today's Sponsor This episode is brought to you by Balsamiq — a low-fidelity wireframing tool. Basically it’s like sketching on a whiteboard, but on the computer. The idea is to get the structure of your user interface down before you start coding or sweating the details in Sketch. Try their new web app Balsamiq Cloud free for 30 days at balsamiq.cloud. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

30 Dec 201747min

Here's another episode to make you reflect on our industry during the holidays! Our guest is William Channer — co-founder of Panda, host of the Dorm Room Tycoon podcast, and the founder of Interface lovers. William shares interesting stories from his podcasting experience, as well as insights about the startup industry and product design. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Panda — William's product, a smart news reader Dorm Room Tycoon — William's podcast Interface Lovers — William's project, online magazine for creative professionals Timothy Achumba — co-founder and designer of Interface Lovers On Writing Well — an episode with Malcolm Gladwell at the Dorm Room Tycoon Follow William on Twitter: @williamchanner Today's Sponsor This episode is brought to you by Tiny Reminder — a simple productivity tool for busy people. Need something on time? Tiny Reminder will play "bad cop" instead of you by sending friendly notifications! It works great for collecting guest information, speaker slides, articles, or anything else. Sign up free at tinyreminder.com Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

23 Dec 201742min

What does the present of design look like? What does the future hold for us? Our special guest today is Khoi Vinh, the Principal Designer at Adobe. We talk about the evolution of UX industry over the last few years, as well as modern UX tools, trends, issues, and resources. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Adobe XD — Adobe's latest UX design tool The Design of Everyday Things — a book by Don Norman Co.Design, Quartz — resources recommended by Khoi Subtraction — Khoi's website Follow Khoi on Twitter: @khoi Today's Sponsor This episode is brought to you by Tiny Reminder. Tired of nagging people? Build a simple form, set a reminder schedule, and add recipients. We'll keep sending reminders until they submit a response, providing you peace of mind. Sign up free at tinyreminder.com Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

15 Dec 201733min

How do you know that your new product is going to find customers? Different validation techniques are there to help. Today our guest is Brian Casel — a founder, author, and a fellow podcaster. We talk about his extensive multi-step validation process with Audience Ops, and break down the process (and possible mistakes) for each single step. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Audience Ops — Brian's productized service Ops Calendar — Brian's SaaS product we're talking about Bootstrapped Web — Brian's podcast with Jordan Gal iThemes, Press75, WooThemes — pioneers in the world of WordPress themes Big Snow Tiny Conf — Brian's conference with Brad Touesnard Restaurant Engine — Brian's previous productized service (now acquired) Productize — Brian's course on productized consulting Zero to Validating a SaaS: A Step-by-Step Recap — Brian's article we're talking about Episode 64: Making Freemium Work with Bridget Harris Tiny Reminder — Jane's SaaS product Episode 37: Customer Support Done Right with Alex Yumashev — an episode where Alex recommends to start with a popular product niche (e.g. a helpdesk) Stair-Stepping From Productized Consulting to SaaS with Jane Portman — Jane's recent interview at Brian's podcast Brian's website Follow Brian on Twitter: @casjam Mention UIBREAKFAST to get 30% off your first 3 months of Ops Calendar Today's Sponsor This episode is brought to you by Balsamiq. They just came up with a new web app called Balsamiq Cloud. It's the best tool for fast, approachable, collaborative wireframing. You can capture ideas, collaborate on designs, and get everyone on board. Check it out for yourself — try it free for 30 days at balsamiq.cloud Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

8 Dec 201759min