Episode 28: Psychological Principles of Persuasive Design with Victor Yocco

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Janna Bastow, co-founder of ProdPad. You'll learn why product teams are moving away from time-based roadmaps, how this framework allows flexibility, and why it’s okay to apply only some parts of a methodology based on your situation.Please head over to the episode page for the detailed recap and key takeaways.Show notesProdPad – Janna’s productSimon Cast – Janna’s co-founder at ProdPad and Mind the ProductShape Up – a book by Ryan SingerTom Loosemore’s talk at Mind the Product 2012Mind the Product – the world’s largest community of product peopleThe Product Experience PodcastStartups for the Rest of UsProductTank – an informal meetup that brings together product peopleDovetail, Aurelius – research management tools UI Breakfast Podcast. Episode 239: Product Management for UX with Christian CrumlishDitch the Timeline RoadmapFollow Janna on LinkedIn and TwitterExplore ProdPad in Sandbox modeThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

19 Aug 202240min

What’s the best way to drive product engagement without getting in the user’s way? Our guest today is Pulkit Agrawal, co-founder and CEO of Chameleon. You’ll learn why less is more in onboarding, practical tips on how to conduct A/B testing of your onboarding process, why it’s important to understand the pain point from the user perspective, and more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesChameleon – Pulkit’s productChameleon’s inspiration galleryPage Flows – a library of elementsUserOnboard.com – a resource for UX tips and suggestions by Samuel HulickSnowflake – a data warehouse solutionIntercom – a popular all-in-one toolGrowth.Design – a resource for case studiesFollow Pulkit on LinkedInWin an in-product audit from ChameleonThis episode is brought to you by Zeplin. Design tools can do almost anything, and with Zeplin they can go even further. Don’t spend any of your time preparing design files for your team — just let Zeplin do it for you! No more dealing with unnecessary layers to show user journeys, explain intent, or organize screens. Get started for free at zeplin.ioInterested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

29 Juli 202238min

What is employee experience, and how does it affect the downstream user experience? Our guest today is Jen Briselli, chief design strategy officer at Mad*Pow. You’ll learn about the components of employee experience, why organizations should care to improve it, how to map the ecosystem through a service design lens, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesMad*Pow – a strategic design consultancyEleni Stathoulis – director of design at Mad*PowUserlist – Jane’s SaaS productReinventing Organizations – a book by Fredrick LalouxAn Everyone Culture – a book by Robert Kegan and Lisa Laskow LaheyFollow Jen on LinkedInThis episode is brought to you by Zeplin. Design tools can do almost anything, and with Zeplin they can go even further. Stop spending your time preparing design files for your developers and your PMs. Let Zeplin do it for you! Show user journeys, organize screens, highlight components automatically. See how you can go from design to production faster at zeplin.io.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

22 Juli 202249min

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Andrew Reifman, co-founder and chief product officer at Makeswift. You'll learn why you need to get your product out there as early as possible, how to follow your gut feel in finding the fit, why you should focus on your core product, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesMakeswift – Andrew’s productAlan Pledger – co-founder and CEO of MakeswiftGuillermo Rauch – one of Makeswift’s investors, creator of Next.js and CEO of VercelBrand New – UnderConsideration’s blogColossalTobias van Schneider – creator of Semplice and MyMindFollow Andrew on TwitterThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

18 Juli 202232min

What is customer experience, and why does it involve a multi-disciplinary team? Our guest today is Gene Lee, the Chief Experience Officer at Mailchimp. You’ll learn about the “bookends” and curating touchpoints in the customer journey, conducting experience reviews, using Voice of the Customer data to prioritize roadmaps, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesMailchimp – the popular email marketing platformRazorfish, Chase, Scholastic, PlayStation – Gene’s previous places of workEpisode 26: Bridging the Gap Between Designers and Developers with Roger DudlerMailchimp's style guide on Voice & ToneFigma – a vector graphics editor and prototyping toolMiro – a visual collaboration toolQualtrics – Voice of the Customer toolUserlist – Jane’s SaaS productFollow Gene on LinkedInBecome Gene’s mentee at ADPListThis episode is brought to you by Zeplin. Designers are most comfortable in their own design tool, and that’s the way it should be. But design files can be complex to other team members, and explaining them takes up time that could be spent designing and building! That’s why designers use Zeplin to organize their screens, show user journeys, and present their files to the team. Sign up for free at zeplin.io to get started.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

8 Juli 202242min

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Becky Lawlor, founder of Sparkifico. You'll learn about the benefits of doing research content, how to identify the angle for your research, what to include when identifying your audience, tools that you can use for conducting the survey, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesSparkifico – Becky's research and content agencyMichele Linn – co-founder and chief strategy officer at Mantis ResearchPollfish, SurveyMonkey – panel companies for consumer audiencesHARO, Help a B2B Writer – popular PR platformsAlchemer, Qualtrics – popular survey toolsQUAID – an online tool that helps evaluate survey questionsQuestionnaire Design – a book by Ian BraceFollow Becky on LinkedInThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

1 Juli 202244min

How do we bring fun into our work and design? Our guest today is Rafa Conde, founding designer at Along Video. You’ll learn strategies on how to design freely within bounds, elements of design that contribute to delight, tips on how to manage time with the goal of enjoyment, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesAlong — Rafa’s productEpisode 240: Designing for Play & Delight with Richard WardSam Soffes, Bryn Jackson — Rafa’s co-foundersNetlify, GitHub — good examples of fun design​​Bringing Up Bébé — a book by Pamela Druckermanrafa.design — Rafa’s personal siteHand Mirror — Rafa’s Mac AppBooby Track — a breastfeeding appLayout.fm — Rafa’s podcastFollow Rafa on TwitterThis episode is brought to you by Zeplin. Design tools can do almost anything, and with Zeplin they can go even further. Don’t spend any of your time preparing design files for your team — just let Zeplin do it for you! No more dealing with unnecessary layers to show user journeys, explain intent, or organize screens. Get started for free at zeplin.ioInterested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

28 Juni 202238min

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Julian Juenemann, founder of MeasureSchool and a Google Analytics expert. You'll learn how Google Analytics has evolved over the years, the benefits of organizing your data, tips when using Google's entire suite of data tools, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesMeasureSchool — Julian’s membership companyMixpanel, Kissmetrics, Amplitude — popular analytics toolsGA4 — the new version of Google AnalyticsGoogle Tag Manager, Google Data Studio, Google Search Console — adjacent Google data productsMeasure Masters — Julian’s MeasureSchool membership programSubscribe to the MeasureSchool YouTube ChannelFollow Julian on TwitterFollow MeasureSchool on TwitterSponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

22 Juni 202237min