Episode 116: Segmenting Your Users with Val Geisler
Every user is unique, yet we need reliable ways to group them into segments — so that we can understand them better and personalize their experience. Today our guest again is the lovely Val Geisler, a...
20 Juli 201832min
Episode 115: The Psychology of Addictive Products with Jeff Davidson
We should make products useful, no doubt. But what if we could also make them addictive — so that the customers keep coming back? Our guest today is Jeff Davidson, a solo product designer and writer. ...
13 Juli 201830min
Episode 114: Product Demos Done Right with Aaron Krall
What makes a perfect product demo? How do you engage and convert a potential customer instead of boring them to death with a monotonous screenshare? Today our guest is Aaron Krall, a SaaS enterprise s...
6 Juli 201846min
Episode 113: Designing Messaging Systems with Kostya Gorskiy
Chats and messengers represent a huge design challenge: there's always room for innovation, but the users are deeply attached to existing UX patterns (think of the latest Skype update). Our guest toda...
29 Juni 201832min
Episode 112: Optimizing SaaS Trials with Alli Blum
Optimizing the trial-to-paid conversion rate is one the most effective ways to improve any SaaS business. Our guest today is Alli Blum, a SaaS onboarding optimization consultant. You'll learn how to d...
22 Juni 201841min
Episode 111: Effective Website Navigation with Els Aerts
We've been building websites for decades, yet each project imposes new challenges when it comes to navigation. Our guest today is Els Aerts — a famous usability expert, speaker, and co-founder of AGCo...
15 Juni 201844min
Episode 110: What Makes an Awesome Product Strategy with Zack Naylor
What is a product strategy? More importantly, what makes a good one? Our guest today is Zack Naylor, co-founder and CEO at Aurelius. We talk about product strategy vs tactics, the objectives and key r...
8 Juni 201838min
Episode 109: Mastering Google Analytics with Jeff Sauer
According to research, 70–80% of all websites in the world have Google Analytics installed! However, only a fraction of them use it well. Our guest today is Jeff Sauer, founder and lead instructor of ...
1 Juni 201840min
