BDTP. Lifecycle Marketing with Nout Boctor-Smith

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Gaurav Vohra, a startup advisor and a member of the founding team at Superhuman. You'll learn why they decided to focus on a specific set of channels, the mechanics of virality, how you can measure it in the early stages, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesSuperhuman — Gaurav’s companyTraction — a book by Gabriel Weinberg and Justin MaresWarby Parker — an example of great customer experienceHow to Model Viral Growth: The Hybrid ModelWhat is K-Factor in Viral Marketing?Snowflake, HubSpot, BigQueryWordle, DALL·E, Midjourney, ChatGPT, Lensa — viral success storiesCheck out Gaurav’s websiteFollow Gaurav on Twitter and LinkedInThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

5 Juni 202342min

Why do details matter so much in product typography? Our guest today is Oliver Schöndorfer, a UI designer, typography consultant, and YouTuber. You’ll learn how to select a typeface for your software project, whether your logo should use the same font as your product, why you always need to consider the line length, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesPimp my Type — Oliver’s websiteFigma, Dropbox, Miro — brands with expressive typographyTypeTogether, Blaze Type, FontWerk — Oliver’s favorite foundriesWeb Typography — a book by Richard RutterCheck out Oliver’s YouTube channelRead more on Oliver’s blogFollow Oliver on Instagram and TwitterFind Oliver’s deal for UI Breakfast listeners at pimpmytype.com/ui-breakfastThis episode is brought to you by Dovetail — the customer insights platform for teams. If you’re looking to uncover insights from usability testing or customer interviews — you’re in luck. Dovetail just released a community platform that provides 100s of templates to help you uncover insights fast, from any kind of customer data. Make better, customer-informed decisions today. Go to dovetail.com/uibreakfast to get started for free.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

26 Maj 202350min

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Scott Markovits, fractional COO and startup mentor. You'll learn how swag supplements your marketing strategy, when it’s best to offer swag, why you should be thoughtful about selecting physical items, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesInVision — Scott’s previous place of workThreadbirdCotton BureauFathom AnalyticsFollow Scott on Twitter and LinkedInCheck out Scott’s websiteLeading From AfarThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

19 Maj 202346min

How can content testing save you time down the road? Our guest today is Erica Jorgensen, author of Strategic Content Design. You’ll learn how to approach content testing, what exactly you should test, why your test audience matters, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesStrategic Content Design — a book by Erica JorgensenAmazon, Microsoft, Chewy — Erica’s places of workJudy Blume — one of Erica’s favorite authors11 Key Content Design ConsiderationsUserTesting, UserZoom, SurveyMonkeyCloze Test for Reading ComprehensionThe Complete Guide to Heat MapsA Refresher on A/B TestingDesign for Cognitive Bias — a book by David Dylan ThomasThe Cognitive Bias Podcast  — a podcast hosted by David Dylan ThomasUser Experience Lisbon ConferenceButton: The Content Design ConferenceConnect with Erica on LinkedInCheck out Erica’s websiteUse the code jorgensen-UIB to get a discount for Erica’s book (valid until May 31, 2023)This episode is brought to you by Dovetail — the customer insights platform for teams. If you’re looking to uncover insights from usability testing or customer interviews — you’re in luck. Dovetail just released a community platform that provides 100s of templates to help you uncover insights fast, from any kind of customer data. Make better, customer-informed decisions today. Go to dovetail.com/uibreakfast to get started for free.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

12 Maj 202341min

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Sofia Quintero, the founder of Collie and previously the founder of EnjoyHQ. You'll learn the lessons she learned from building EnjoyHQ, how you can get customers to open up to you, why you should ask why their project may fail, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesCollie — Sofia’s new product, a tool for engineering teamsEnjoyHQ — Sofia’s previous companyKnow Your Customers’ “Jobs to Be Done”Uncovering Customer Insights with Aggelos MouzakitisCheck out Sofia’s personal websiteThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

5 Maj 202352min

How can designers show up as changemakers? Our guest today is Maria Giudice, founder, executive coach, and co-author of Changemakers. You’ll learn about the inspiration behind the book, the different foundations for success when trying to drive change, potential roadblocks, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesChangemakers — a book by Maria Giudice and Christopher IrelandSCARF Model — a brain-based model developed by David RockEpisode 260: Managing the Design Process with Paul BoagEpisode 239: Product Management for UX with Christian CrumlishConnect with Maria on LinkedInCheck out Maria’s coaching practiceThis episode is brought to you by Dovetail — the customer insights platform for teams. If you’re looking to uncover insights from usability testing or customer interviews — you’re in luck. Dovetail just released a community platform that provides 100s of templates to help you uncover insights fast, from any kind of customer data. Make better, customer-informed decisions today. Go to dovetail.com/uibreakfast to get started for free.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

28 Apr 202339min

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Karrie Sanderson, a marketing executive and former chief marketing officer at Typeform. You'll learn about the work that goes into branding, why branding also involves internal education, how to stay on brand when you’re scaling, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesTypeform, Smartsheet — Karrie’s previous employersUncovering Customer Insights with Aggelos MouzakitisWynter — a research platformWarby Parker — an example of a consistent brandBrandfolder, Frontify — Digital asset management systemsConnect with Karrie on LinkedInThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

21 Apr 202340min

When designing for both adults and children, what aspects do you need to consider? Our guest today is Nathalie Stratton, the co-founder and head of product at Hearth Display. You’ll learn the story behind their product, how they researched users in different age groups, how the team approached prototyping and testing, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesHearth Display — Nathalie’s companyAmazon EchoDuolingo, The Browser Company — great products designed for kidsFollow Nathalie on InstagramGet exclusive access to Hearth DisplayThis episode is brought to you by Dovetail — the customer insights platform for teams. If you’re looking to uncover insights from usability testing or customer interviews — you’re in luck. Dovetail just released a community platform that provides 100s of templates to help you uncover insights fast, from any kind of customer data. Make better, customer-informed decisions today. Go to dovetail.com/uibreakfast to get started for free.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

14 Apr 202330min