#16: Genevieve Ascencio, VP @ Golin, on strategy, learning the agency business, & planning for innovation
#BTSPodcast3 Juni 2019

#16: Genevieve Ascencio, VP @ Golin, on strategy, learning the agency business, & planning for innovation

Genevieve Ascencio is a VP at Golin, a public relations agency, where she heads up their Mountain Dew account. She has a deep background in strategy, as the former VP of Digital at Factory PR, where she focused largely on public relations, influencer activations, and digital marketing for fashion and retail brands.
Genevieve is a social media and digital marketing specialist with a propensity for building agile online marketing campaigns that encourage interaction with target consumers. She is also an adjunct instructor at Fashion Institute of Technology, and is the founder of Tee Chérie, a clothing company that celebrates Haitian culture through style.

On this episode, she shares her perspective on what her role as a VP is, what strategy is, communication preferences around risk, planning for innovation, and how she has layered on the roles of spouse and parent on top of her career.

This episode kicks off a series that focuses on careers in strategy, how strategists define their jobs, their approach, and so much more.

Follow Genevieve:

Genevieve Instagram: https://instagram.com/thatgenevieve

Genevieve Twitter: https://twitter.com/thatgenevieve

Genevieve LinkedIn: https://www.linkedin.com/in/genevieveascencio/

Tee Chérie Instagram: https://www.instagram.com/teecheriestyle/

Follow #BTSPodcast and share what you learned and what you’d like to learn:

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Subscribe to #askamillennial for content marketing highlights, definitions in pop culture, and internet highlights: bit.ly/askamillennial

Follow host Lynae Cook

Twitter: https://twitter.com/lynaecook

Instagram: https://www.instagram.com/lynaecook/

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LinkedIn: https://www.linkedin.com/in/lynaecook/

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#49: Writer Molly Lambert, Creator & Host of HeidiWorld

#49: Writer Molly Lambert, Creator & Host of HeidiWorld

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#48: Sierra Reed on Influencers, Strategy, & Managing Up

#48: Sierra Reed on Influencers, Strategy, & Managing Up

This episode was recorded at the end of 2020. As of now, Sierra Reed is at Whalar as their Social Platform Partnerships Director. She was previously at Mozilla as their Marketing & Social Media Relati...

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#47: Lia Haberman on Successful Influencer + Brand Partnerships

#47: Lia Haberman on Successful Influencer + Brand Partnerships

Lia Haberman has a steep career in media and is currently an adjunct professor teaching Social Media & Influencer Marketing at UCLA Extension. Her former employers include E!, The Wrap, LIVESTRONG, & ...

26 Dec 20201h 25min

#46: Strategist Caitlin Angeloff on Demonstrating Value & Working Across Teams

#46: Strategist Caitlin Angeloff on Demonstrating Value & Working Across Teams

Caitlin Angeloff is a thoughtful & brilliant strategist who I've had the joy of working with over the years. We met when she was Director of Global Social Strategy & Operations at DocuSign, I then saw...

9 Dec 20201h 56min

#45: Open Mike Eagle on how things come together & sometimes fall apart

#45: Open Mike Eagle on how things come together & sometimes fall apart

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#44: Digital Strategist & Product Manager Jordyn Reese

#44: Digital Strategist & Product Manager Jordyn Reese

Jordyn Reese is the Director, Global Advertising & Audience Development, we recorded this episode right as she was leaving The Orchard & heading to OneRPM for a role as Product Manager, US Latin & Urb...

2 Nov 202056min

#43: Writer Tiffanie Woods shares her pitching strategies

#43: Writer Tiffanie Woods shares her pitching strategies

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#42: CBD policy & reading labels with Scientia Labs & Canapa co-founder Molly Conroy

#42: CBD policy & reading labels with Scientia Labs & Canapa co-founder Molly Conroy

This episode is part 2 in a series with the co-founders of Scentia Labs & Canapa, if you haven't listened to Part 1 with Rubin Torf, please do! This episode is with Molly Conroy, Co-founder of Scentia...

13 Sep 20201h 17min

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