#48: Sierra Reed on Influencers, Strategy, & Managing Up
#BTSPodcast26 Dec 2021

#48: Sierra Reed on Influencers, Strategy, & Managing Up

This episode was recorded at the end of 2020. As of now, Sierra Reed is at Whalar as their Social Platform Partnerships Director. She was previously at Mozilla as their Marketing & Social Media Relations manager where she worked on both Firefox & Pocket & shares what she's learned about working across organizations and managing up. Books Sierra recommends:

One Minute Manger: https://bookshop.org/a/9735/9780062367549

Executive Presence: https://bookshop.org/a/9735/9780062246899

Emotional Intelligence 2.0: https://bookshop.org/a/9735/9780974320625

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#49: Writer Molly Lambert, Creator & Host of HeidiWorld

#49: Writer Molly Lambert, Creator & Host of HeidiWorld

Molly Lambert is an incredible writer. She’s the writer & host of Heidi World: The Heidi Fleiss Story & talks about navigating freelance writing while trying to break into TV writing. I super apprecia...

22 Juni 20231h 31min

#47: Lia Haberman on Successful Influencer + Brand Partnerships

#47: Lia Haberman on Successful Influencer + Brand Partnerships

Lia Haberman has a steep career in media and is currently an adjunct professor teaching Social Media & Influencer Marketing at UCLA Extension. Her former employers include E!, The Wrap, LIVESTRONG, & ...

26 Dec 20201h 25min

#46: Strategist Caitlin Angeloff on Demonstrating Value & Working Across Teams

#46: Strategist Caitlin Angeloff on Demonstrating Value & Working Across Teams

Caitlin Angeloff is a thoughtful & brilliant strategist who I've had the joy of working with over the years. We met when she was Director of Global Social Strategy & Operations at DocuSign, I then saw...

9 Dec 20201h 56min

#45: Open Mike Eagle on how things come together & sometimes fall apart

#45: Open Mike Eagle on how things come together & sometimes fall apart

Open Mike Eagle is an artist, runs a record label, recently launched podcast network, co-created The New Negroes on Comedy Central, & has a merchandise company. He also has a few podcasts of his own: ...

10 Nov 20201h 6min

#44: Digital Strategist & Product Manager Jordyn Reese

#44: Digital Strategist & Product Manager Jordyn Reese

Jordyn Reese is the Director, Global Advertising & Audience Development, we recorded this episode right as she was leaving The Orchard & heading to OneRPM for a role as Product Manager, US Latin & Urb...

2 Nov 202056min

#43: Writer Tiffanie Woods shares her pitching strategies

#43: Writer Tiffanie Woods shares her pitching strategies

Tiffanie Woods is a writer & strategist who leverages her background in engineering to apply systems thinking to operations & her writing/pitching processes. Tiffanie lists off how she pitches & what ...

26 Okt 20201h 54min

#42: CBD policy & reading labels with Scientia Labs & Canapa co-founder Molly Conroy

#42: CBD policy & reading labels with Scientia Labs & Canapa co-founder Molly Conroy

This episode is part 2 in a series with the co-founders of Scentia Labs & Canapa, if you haven't listened to Part 1 with Rubin Torf, please do! This episode is with Molly Conroy, Co-founder of Scentia...

13 Sep 20201h 17min

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