Aston Merrygold: Rob Interviews with Global Pop Star from JLS [Business, mindset, entrepreneur, disruptors]
Disruptors17 Juni 2018

Aston Merrygold: Rob Interviews with Global Pop Star from JLS [Business, mindset, entrepreneur, disruptors]

Interview with Aston Merrygold, former member of JLS, one of the biggest ever boy bands with 10,000,000 records sold. Aston’s since been a judge on a dance talent show and appeared on Strictly Come Dancing. He’s appeared in adverts for Coca-Cola, Samsung and Tesco. Rob’s met with Aston at his dance studio in Vauxhall to discuss success, wealth, leveraging social media, reinventing your career and dealing with the business side of celebrity. KEY TAKEAWAYS You’re now pursuing a career as a solo artist, that must be different to working with your bandmates. I bet there’s upsides and downsides, do you want to talk about that Aston? Yeah, I guess the only real difference is the social. you'd be in a room with your friends, business partners, having a heated business discussion, everyone's got their own ideas and nothing ever arrives to arguments or blows, but from an outside perspective it can be quite awkward. It looks like we're going at each other, but that's just the passion. Now on my own, it's my way or the highway. I prefer it that way, 100%! I'm so thankful to the rest of the guys and my team, but now being on my own I can finally be myself and express myself fully, not contribute 25% to a four-piece. How do you want to be known and remembered, Aston? Well, I want to be remembered as one of the greats, and I think if you don't want that, then you're in the wrong industry. If I could have an eighth, a third or a slice of something someone like Michael Jackson had or Justin Timberlake, more recently. If I could get a slice of their success, I'd be more than happy! Music or dance specifically, or the fusion of both, Aston? Do you know what? I think it's just entertainment. People ask me what I do for a living, and I tell them entertainment. It's everything, music, from a writing perspective, from a performance perspective, dance-wise, acting, everything. I love everything to do with this industry. Working with business partners, sometimes that passion can overflow, sometimes you can fall out, how did you and your band learn to deal with and overcome that? To be honest, I don't know why, we just did! There was no learning process. As individuals we just wanted to fight the good fight. We would put it to each other like, "If we do this we could be here, if we do that we could be there..." It was all about where we needed to be. What was best for us as a collective. I was the youngest of the four so I tended not to take things as seriously, when it came to the business aspect I was more than happy to give my opinion and not back down, but ultimately I thought that was why we outsourced, hiring business managers, administrators and consultants, to make those decisions on our behalf. How much of it was agents and labels telling you what to do and how much of it was you saying, "Wait a minute, we want to do this." Well, I'd say about 50\50. We were trusted with our opinions which was great. There were times when we trusted the label, sometimes great, sometimes not so great. Just the way of the industry. Sometimes our hits which we didn't think would succeed were massive and other times the releases we thought would be huge just didn't hit the mark. Luck of the draw, half the time. We would have to trust our lives to these people and we had a great run, I think I can speak on behalf of myself and the boys when I say it was the best thing we'd ever done. So, from your position, why do you guys feel like you moved on? I think it was the perfect turn, I'm still in JLS, I'm always going to be in JLS, but we were young when we entered the industry, then we got our break. We're all now in our mid 20's, we've already had a fantastic career, we have time to pursue other dreams! Five albums take a lot of time, there's been a lot of tours and it was the thought of signing the deal for another five albums and being contracted all over again. Now we're all starting families, it seemed to us that we were at the top of our game, didn't want to overstay our welcome and then if we're welcome back then we're welcome back! We're more than happy with where JLS left.Was it scary, leaving the industry to try other things? Hell yeah! It was so scary, because I'd been cocooned. For the last 7/8 years I'd lived by the diary, having cars pick me up at certain times to take me to meetings and events at certain times. From life being handled by every aspect to getting the reigns back to my own life was definitely scary, but I was free. I got to start again with all the knowledge and wisdom of the industry which I didn't have before, it was a rush! You seem totally laid back about transitioning career and going from being massive to starting from scratch, Aston. What would you say to people who aren't as laid back as you and they're scared? Well, you can look at fear one or two ways; it can over could you and make you introverted, or you can take it upon yourself and admit it's scary. There's a difference jumping out of a plane with a parachute and without one. Regardless of whether you have one or not, it's scary. Jumping without one, it'll only ever end one way, with one you still have a safety net which may not work but at least you confront it and take it head on. Nowadays on Social Media you can be absolutely killed. One wrong remark or faux-pas and that could be your career done within a matter of hours, regardless of what's happened. It's as cut-throat as that. Once you realise and know that, life won't be so stressful! You might as well just be like, "Alright, well I'll try again." Is that faith? Is that belief in yourself? Is that confidence? Is that accepting of your industry and career and how it can be or is it all of those, Aston? It's all of them, it has to be. Sometimes I can see the bad sides of all those things within the industry and think you can be too confident. You might as well be naked on stage and say, "There you go, judge away." Has the industry changed you? Yeah, definitely. I used to go out with my mates from uni, early twenties, same as everyone else. The only difference was that I was I had money so we could really enjoy ourselves and the media perceived me to be showing off. What else would you be doing on a weekend with your friends from uni at that age, going out every night obviously! Do I have work tomorrow? Yeah of course, but I'm fine! So you've talked about these glass ceilings to smash through, what's your glass ceiling and how're you going to smash through it? The next glass ceiling is just getting music out there. Letting people know that I'm a solo artist now. Not many people know it. Music's based mainly online now, it's ever-changing and you can so quickly and easily get lost. It's me having the courage to step back and take a harder look at it and evaluating how I want to approach it. At first I was like, "Yeah I want to chuck anything out and do whatever." Whereas now I'm like, "Now I have to chuck it out in the right way." Do you think some of the purists struggle with how fast music and content are changing? Yes! I had a meeting the other day with a great friend of mine who works for a label and he got pissed off with me for talking on my phone. He said, "Stop talking, I've heard your stuff, let people hear it and decide!" Get your content out there. Whether 10 people here it or 10,000,000 people hear it, you'll effect change. People think they should wait for the perfect time but there is not perfect time. It's ever-changing, so fast paced! People are now starting to put their own truth out to the world. Podcasts, YouTube, Social Media, etc. People want honesty, but you're damned if you do and damned if you don't if when for example your niche is writing sad songs and you decide to write a happy one, some of your followers may disapprove but at least you're being authentic. Too often we aim to please everybody and don't want to be judged too harshly. A lot of people are really intrigued about the business side of your career, did you show an interest in that or did you just want to go and do entertainment? At first, I was definitely happy-go-lucky, thinking business was cool but then I'd get invited to an accounting meeting and I'd think, "Perfect..." Then the taxes came and I wanted to know who was taking my money! As it went on I wondered why hadn't they taught me about this at school? All these avenues and options, I don't know why it took me to reach a certain age for it to click. In the early stages money was coming in thick and fast, unreal! First I was partying, then I wanted to buy a house, then the business aspect start to get more real. Then I started to analyse why the volume of gigs in the first part of the year was more than the third part of the year, etc. I started to realise there was a business cycle behind it all. A preparation period, a release period, etc. A template every artist follows. People are launching from yesterday. "I'm gonna be in the studio tomorrow, everyone out there, check out this song that I posted last night." The rule book's been thrown out the window! Slade wrote a Christmas number one 40 years ago and they're still milking £500,000 per year from it! Cristiano Ronaldo gets €300,000 per tweet if he does a brand endorsement. There's some downsides to Social Media but if you want to set up a business or be an artist or creative, surely it's gotta be the best time in history?! You get a small tripod for £5, set your camera up, start singing or dancing or whatever and start selling products! Have you embraced all the Social Media, are you quite active? Instagram and visual things I love, things like Twitter, not so much. For me, Twitter's maybe 90% negative and 10% positive. You get a lot of opinions when people post music but aren't ready to perform in front of large crowds of people. You want to be true to your art and your work and you could spend 30 years crafting your work, never be perfect, get still always be judged by purist critics. Social Media today, you can dictate the terms. If you like the comments, get involved. If you hate it, turn it off, if you're an introvert you can do a podcast because nobody can see your face! There's ways around it now, there's lanes, avenues, ways people can really express themselves. Building multiple streams of income and making hay while the sun shines. I've seen a lot a lot of people who've become very successful and then relaxed. You never know when there could be another recession. In your world Aston, you can be the best and then you can be gone. Do you think about building income streams, having multiple business interest endorsements? What are your thoughts on streams of income and making hay while the sun shines? I'm 110% up for building these streams of income. As an artist I choose when I get paid. If I don't want to get paid, I don't go out and work. It doesn't work for me. You're never too successful! There's always bills to pay and people to provide for. We're sitting in one of my avenues now. There's always a bigger picture. I'd like ten of these, dotted around the country, dotted around the world. You've got a business partner in this venture. How important is having that business partner, what benefit have you got? It's nice to always have the other perspective, coming from a band it's nice to bounce ideas. At the same time, when I'm touring, I need someone to hold down the fort. If something comes up within the business which I can't handle straight away, he can handle that. It's nice having a business partner that's totally on your wavelength. Gold dust! People say you shouldn't go into business with friends. I say life's too short to go into business with people purely for commercial benefit and not enjoy your time together, especially if you succeed. Surely, you'd want to succeed with your friends and people you care about?! If they're true friends, you'll never run into any worries. They'll all eventually show their true colours. The best advice you've ever received, if you can remember it? From Seal, actually. One of the greats. He told me, "Enjoy it." Regardless of whether you're performing in front of 50 people at a local concert or 50,000 in an arena, enjoy it. We're all rushing everything we ever do, so slow down, soak it up. Worst advice? Honestly, I've never had bad advice. If I've ever had advice which didn't go according to plan, I'd learn from it, which would be invaluable anyway. Going against my gut always bites me. A myth about the industry or a celebrity or someone in the media which most people don't know about? When you get £1,000,000 you don't actually get £1,000,000! Why didn't they teach you in school that if you're an employee, when you get paid, you lose 40% to tax?! Management, agents, staff, whomever it may be, they all get a slice too. So once all of the overheads are cleared you're left with around £200,000/£300,000... Don't ever believe the newspapers! If I did six or seven of those gigs, then I'd be looking at earning that kind of money. Anything you strongly believe in the world that you'd like to change and put your stamp on? The Social Media is such a curse and such a blessing at the same time. People use it for so much good but at the same time you have to filter through so much rubbish and negativity to find any scrap of it. I'd like to put more filters and choice for people. The theme that's emerged in this interview is that there's two sides to this reality. Social media is a bit negative, but we can put our products and content out to the world in five minutes. Celebrity's all good or celebrity's all bad... There's a choice. You can always choose how you look at things and approach them. What does the word disruptive mean to you? Now? A four-and-a-half-month old baby screaming at 2am! Personally, for me being disruptive is probably more of a good thing. Music is always disrupting the airways and people's vision and hears. Music that disrupts popular, conventional music creates its own undefined genre. I enjoy proving that there aren't any rules! BEST MOMENTS The best thing about building a dance studio underneath a railway bridge is that there’s no sound restrictions, so if clients want to have their music playing at top volume, they can. It's good that clients hear music going on when they arrive, if it was silent then it'd feel like something was wrong. The smell adds to it too! I never felt the need to push buttons. If someone was feeling a bit tender over a business decision or something similar, I'd tend to back off and give them some time and space. There's no ceiling. Every ceiling you see is made of glass and if you don't smash through it then you're going to get stuck. I'm going to invest in myself instead of waiting for years for the knock on the door from the big label. Everybody's putting their stuff out through their own means. That one bad review out of the 1,000 decent ones really doesn't matter! Don't fixate on it. If I sit out home all day, doing nothing, it's not long before the phone stops ringing. I have to go out, make myself known, do shows, take appointments, etc. because if I don't do it now then my family will be in trouble. Focus yourself on what you've got, not what you've not got. I realised Social Media was a daily thing. Instagram, Twitter, people wanted to see all of you, not just the music. Sometimes I would grow my hair for campaigns, sometimes you'd see a yearly cycle within a day! As you said, happiness is a choice. Now it feels like, well that's just common sense, why would I not want to be happy? It's quite alluring and tempting, the gossip, the bad news, it's an attractive thing for some people. When my little boy came along, I thought he needs everything I didn't have when I was growing up, regardless of whether I can buy it right now or not. [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Avsnitt(1191)

Create Huge Demand, Launch & Sell Out (& 300th Episode Preview) [Business, mindset, entrepreneur, disruptors]

Create Huge Demand, Launch & Sell Out (& 300th Episode Preview) [Business, mindset, entrepreneur, disruptors]

In today’s episode, Rob shares with you his 12-year in the making POWOW product launch model and how you too, can follow this four-step method to successfully launching and scaling any product or service. Discover how to crowdsource your bonuses, spark engagement and build up a limitless desire for your product or service. This model works for any business, as long as you have a compelling offer and you’re launching it at the right time to serve your audience. Learn how to get the conversations going and gain knowledge from your own community. Find out the pain of your customers and learn from it, to create a product that instantly fits their needs and serves their desires. Finally, understand how to weave your story into your messaging and create a buzz around your product and a reason as to why you’re offering it. Tune in today and instantly learn the simple but effective steps to launching your very own product or service. KEY TAKEAWAYS Rob Moore’s Four-Step Launch model Having a product or service people want and you know will sell out - Run a test launch to a smaller audience and action the feedback to create a more well-rounded product. Alternatively, you can crowdsource the title, the bonuses and the main benefits from your community and build knowledge and intuition that will inform your product. Pre-launch - This is the hunger, desire and pent-up urgency that you build before you launch your product or service. Tease your audience and create engagement, don’t over-inform your customers, ensure you drip feed your audience and make them feel special and part of your launch. Get them involved, communicate the logistics and build hype around the release of your product or service. Actual launch - Don’t be scared to relentlessly promote your product or service, send one too many messages rather than one too few. Use your messages to communicate the bonuses and tell the story of your launch and what they get. Make sure to offer value in your marketing messages and not just repeat the same thing over and over, provide value, urgency and logical reasons why they need to purchase. Post-launch - Evaluate the launch and introduce the waiting list, the post-launch is an opportunity for you to reopen your offer and generate additional sales. Try to introduce something new and a reason as to why your offer is re-opening. Incentives people to share/review your product and offer X,Y,Z as a bonus, and as a result, you will super-charge your sales and serve your community. BEST MOMENTS “Scarcity, urgency and time sensitivity are essential to the success of a launch” “Launches help to build desire and if it’s time sensitive you can create a hungry audience, ensure you create a limited amount or only open it for a certain time” “It’s worth considering bonuses, even if you’re in an industry that doesn’t offer bonuses as an incentive” “Always offer scalable bonuses that enable you to serve as many of your customers as possible and create a leverageable” “A pre-launch helps to build the value of your product or service and inspire your audience to get invested in purchasing” “By the time you’re launching you know that your deliverables are certain to serve the desire of your audience. “ [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

16 Sep 201831min

Caffeine Cast: Why it's NOT ‘All About the Journey' (Extreme Pseudo-Spirituality) [Business, mindset, entrepreneur, disruptors]

Caffeine Cast: Why it's NOT ‘All About the Journey' (Extreme Pseudo-Spirituality) [Business, mindset, entrepreneur, disruptors]

"I'm calling shenanigans on that one... at worst I think its pseudo-spiritual-hippie nonsense." In this episode of The Disruptive Entrepreneur Podcast, Rob counters the idiom "It's all about the journey". Rob emphasizes that it isn't ALL about the journey but that it is equally about the destination. Rob talks about the importance of setting goals – how it makes the journey worthwhile and goal-driven and how it could lead to your own happiness. Discover also how to maintain the balance between the pursuit of your own happiness and the happiness of others. KEY TAKEAWAYS Setting up your goal is important since goal = destination. To embark on a journey, you must know what is the manifested results to make every grind and wait worth it. If we 100% believe in the saying “It’s all about the journey”, no one will dare to strive, to strive, and to do what they have to do right now. They just let it be – let things happen on its own without their control. You have to balance going through the journey and being eager to reach your goal. “Happiness is progress towards a worthy goal.” Aim for worthy goals. Break them down to small chunks so as you go along the journey, you savour every progress you make. Rob: “There should a balance in the pursuit of your own goals and the goals of humanity.” It’s okay to be selfish sometimes. Help others but also help yourself. Do sustainable projects where you can make money and also help other people. BEST MOMENTS “It’s NOT all about the journey; it’s PARTLY about the journey.” “You have to set a goal… It has to be as much about the goal as it is the journey.” “My Intense happiness is from the difficult challenges I endured and mastered and struggled and thrived.” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

13 Sep 20189min

Maisie Williams: Interview with Game of Thrones Award Winning Actress (Arya Stark) [Business, mindset, entrepreneur, disruptors]

Maisie Williams: Interview with Game of Thrones Award Winning Actress (Arya Stark) [Business, mindset, entrepreneur, disruptors]

Game of Thrones Season 8 has just wrapped up filming and now, Maisie Williams is ready to chat with Rob in this episode of The Disruptors Podcast! Aside from being a professional actress and a dancer, Maisie is also an entrepreneur. Like her Arya Stark character, Maisie is bold and eager to show her passion project to everyone. Maisie and Rob talk about her startup Daisie, the newest social app for creatives. Discover what inspired her to start this app, how she finds the investors, and how she is growing her team. Rob and Maisie talk a lot of stuff over coffee – from the dry spells in the acting world to the meaning of success to her first acting gig as Arya Stark! KEY TAKEAWAYS Success is measured through happiness. That’s what Maisie believes. It doesn’t matter if you’re getting a lot of money or getting a lot of projects when you’re unhappy. There’s fulfilment when you do what you love. Maisie is an actress and dancer. She loves performing for people and making them happy. She believes this is where her strengths lie. Maisie just started Daisie, the newest social app which especially caters to the entertainment industry. It serves as a platform for the newcomers to meet and collaborate with the creative community. Maisie says, ‘’It’s a LinkedIn for the creative people.” If you want to build your team of creatives, you can meet and hire from the app. Download Daisie app and start collaborating. Maisie is thinking of adding a Github-like platform for creatives where you post your works so that others could edit it or merge it with other works. If you can’t find VCs or funders, you can self-fund. Maisie and her business partner chose to fund the first leg of the Daisie app but on its upgrade, they are looking into finding the right people to fund them. They want to find people that can help their business grow and connect them with other people. BEST MOMENTS "Doing less acting roles wouldn't be less successful because that makes me happier." – Maisie “To be able to have a group of people that are all really excited about the same thing and want success for the company that you started, that’s all you could really ask for.” – Maisie “I don’t think that there is a formula to do it right – to handle your career.” – Maisie ABOUT MAISIE WILLIAMS Maisie Williams is an English actress who made her professional acting debut as Arya Stark in the award-winning HBO Series Game of Thrones. Aside from being an actress, she is also a dancer and an entrepreneur. She recently launched her startup Daisie, a social app which caters to the entertainment industry. It serves as a platform for meeting new creative people and collaborating with them. Maisie has also won EWwy Award for Best Supporting Actress in a Drama, the Portal Award for Best Supporting Actress – Television and Best Young Actor, and the Saturn Award for Best Performance by a Younger Actor. [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES Daisie Game of Thrones Angel Podcast by Jason Calacanis Maisie’s Twitter Maisie’s Facebook https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

9 Sep 20181h 17min

Caffeine Cast: Maybe You Have it Better & Easier Than You Think. Remember This [Business, mindset, entrepreneur, disruptors]

Caffeine Cast: Maybe You Have it Better & Easier Than You Think. Remember This [Business, mindset, entrepreneur, disruptors]

You shout at the waiter when you're served with warm beer, you whine about your collection of Rolex watches because it isn’t that big yet, or you throw a fit because the queue is too long. Well, next time you complain about your 'first-world problems', think again! In this episode of The Disruptors Podcast, Rob opens up your eyes to the things you should be looking at and be grateful of instead of letting the frustrations and complaints get ahead of your day. After watching The Staircase, a Netflix Original Documentary Series, Rob reflects on how he lived his life very differently from others. Learn from Rob how to have the mindset, grab every opportunity that comes and look at everything with an optimistic perspective. KEY TAKEAWAYS Put into context what is going on in your life. Maybe, it's just a small problem that you’re making a big big fuss about whenever you get frustrated. Think about how other people handled it. how could you not? You have so much stuff to be grateful for. Take this in mind. People are different in many ways. Look at how lucky you are when presented with opportunities, big or small. Focus on things that will make you feel alive. Your family and friends around you that you cling to are the greatest inspiration. Spend a lot of time with them. Who are your mentors? For Rob, it’s anyone who had a bad day yesterday but it still gets up to courageously face today. Treat your difficulties as a motivation. BEST MOMENTS "We mustn't let small problems become big problems. We mustn't let the first-world problems overwhelm us and make us believe that life is hard, things are hard." "Be grateful with what you've got. There are millions and millions of people in the world who got it much harder than you." "If you're going through difficulties, know that people are going through more." [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

6 Sep 201812min

The Myth (& the Glory) of Risking it ALL [Business, mindset, entrepreneur, disruptors]

The Myth (& the Glory) of Risking it ALL [Business, mindset, entrepreneur, disruptors]

From your sappy romcom to your gore first-person shooter video game, there is a noticeable glorification of risk-taking in the media. But that is NOT the case when you want to be a successful entrepreneur. In this episode of The Disruptors Podcast, Rob talks about being a smart entrepreneur by staying away from big risk-taking decisions. Statistically, there are a little number of successful entrepreneurs who really took the biggest risk that turned their lives around. Listen as Rob discusses why it should it be balanced, its pros and cons, and the tips on taking progressive incrementally-increased risk to become successful in a realistic amount of time! KEY TAKEAWAYS You don’t need to risk everything. Risk is a balance. If you have nothing to lose – finances are in a bad state – then it’s acceptable that you risk getting out of that state. But if you’ve got savings, investments, mortgages, etc., then be smart about taking a risk. Tips on progressive incrementally-increased risk to become successful in a realistic amount of time: You can make progressively-increased risk decisions. Marginally get out of your comfort zone. If you push yourself too far out of the comfort zone, then you could risk making bad decisions. When you invest, invest a small money that you can afford to lose. If it goes well, scale it up incrementally. If it doesn’t, learn and grow from there. Be careful at looking at others glorified stories. You look at your mentors, idolized them, and say to yourself, ‘I wanna do that, I’m going to that.’ Not yet! Look at the whole journey they took to get where they are – which may have taken them years and years. When you are financially unstable, you will make emotionally unstable decisions. You’ll want to save something for you. Don’t take big risk-taking decisions. Don’t be impatient. Like a diamond, a compressed carbon over a hundred thousand years, it takes time to be well-formed. Along the way, you get to build your skills, credibility, and experience. It’s okay not to want a massive empire. It doesn’t have to be a big corporation to be a huge success. It’s okay to want freedom, to shoo away from fame, to prioritize family, etc. Beware of very one-sided soundbites like ‘Go big or go home’, ‘Go all out’, etc. BEST MOMENTS "You have to be careful because sometimes the story, the excitement of risking everything - this glory that we perhaps see can make us make a bad investment or strategic decisions." "Sometimes, you're modelling people that are way ahead of you and you're missing the 10, 15-year journey they took. It's bad to look at people way ahead of you." "It's okay to say no to some things. It's okay to reduce the risk, to not put yourself under a lot of pressure, and to do the things that are right for you." "Get comfortably uncomfortable, not uncomfortably comfortable.” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

2 Sep 201828min

Raving Fans & Customers, How to Nurture Them [Business, mindset, entrepreneur, disruptors]

Raving Fans & Customers, How to Nurture Them [Business, mindset, entrepreneur, disruptors]

Welcome to another episode of The Disruptors Podcast! If you’ve got loyal clients and customers clutched on you, better do everything to let them hang on to you. In this episode, learn what are the best ways to show your appreciation and gratitude towards them.  You’ve gone a long way to have these clients improve your sales, marketing, and brand alone so at least make it personal. It’s time to discover the 15 ways how to cultivate the relationships with your clients so make sure to listen to this episode. KEY TAKEAWAYS Book in weekly random surprise customer service calls – at least 5 calls a week. Introduce yourself. Just try to listen to them with no marketing motives. Send birthday cards. It can be e-birthday cards but it’d be best if they were handwritten and mailed for your best clients. Comment and engage them on social media. We highly value the brand to be untouchable or how it will be perceived. But this is just to show that you care. Gift for signing up. Try to be personal especially for your client for more than 5 years. Personalized gifts. Find out what they want secretly; they’d love the surprise and effort you put into it. Do what you say you are going to do. If you say you’ll get back in 24 hours, do it within 2 hours. Exceed their expectations. Smash the deadline. Admit mistakes. If you’ve failed in an area, fix the area. Clients are not expecting you to be perfect. They’re expecting you to handle challenges well. Actually care. Have a demographic of client you want to serve. You create your marketing and messaging by this. You’re niching where you want to go. You don’t have to pretend you care about others also. Keep them giving loyalty discounts. Reward them as a client. Spend more on them if they stayed longer. Give them time with you. Spend time with But be careful not to commoditize yourself by doing everything everywhere. Personal video messages. In this very forward technology era, make use of audio-video functions. Record a personal video thanking them. Actually listen to them. Ask for feedback. Then, do what is right and necessary. Always make sure to uphold your brand. Be careful with recommendations. Recommend someone that you already have tried have great service to offer. BEST MOMENTS "Finding out what they like secretly and giving them what they want is a really great thing." "Exceed the expectations. If you're going to make any promise, you've got to deliver and overdeliver on that." [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

30 Aug 201813min

Beware Comparing Yourself to Your Competition: Rob Shares a Live one to one Coaching Call [Business, mindset, entrepreneur, disruptors]

Beware Comparing Yourself to Your Competition: Rob Shares a Live one to one Coaching Call [Business, mindset, entrepreneur, disruptors]

Welcome to The Disruptors Podcast! In this episode, Rob answers questions from M- a Disruptive Entrepreneur Community member, about how to stop pedestalising your competition and in turn, making yourself feel insignificant or of no value compared to those people. It is a common issue entrepreneurs face, especially when they look to grow. How do you avoid putting yourself down by saying “They’re better than me” without taking it the other way and looking at your competition in a negative light? Rob explains all and how he dealt with this issue in his own experience as he became the Disruptive Entrepreneur he is today. KEY TAKEAWAYS Practice an abundant mindset. There is room in the marketplace for all of us. Without competition, there would be no marketplace! There would be no fair prices, no fair exchange. Your competitors actually make you work to keep improving your products and services, which in turn increases you or your business’s value and ability to solve problems. Be grateful for your competition. You learn more from your competition than you do from your supporters, as they challenge you to craft something as good as (or even better than) their products and services. Your competition challenges you to improve on your weaknesses and evaluate why you do what you do. Embrace criticism- it will only help you grow. We seek validation from others, and the place we find that is with our followers and fans, but as nice as these comments are, they are deep within our comfort zone which we all know is the place we never grow. By embracing critics and criticism, you can open yourself to a world of possibilities if you just listen and take on board what you could do in order to improve. To be happy, you first have to be uncomfortable. Reaching outside of your comfort zone feels scary, exciting and nerve-wrecking all at once, but embracing the unfamiliarity and allowing yourself to progress through testing times will ultimately get you further toward your goal, thus giving you a sense of achievement and a boost of happiness that will then encourage you to progress even further. Rejection is just one step closer to a win.  Rejection feels tough, but the more it happens, the more resistant you become to it, and the closer you get to success.   BEST MOMENTS “No one is rejection proof. Everybody feels vulnerable. Let’s be honest, who likes rejection? No one. If someone says they like rejection, what they’ve done, is, they’ve learned to manage the meaning of rejection in their mind.” “ Every master was once a disaster. Every winner was once a beginner” “When you feel you’re superior, you will have to be humbled. When you feel you’re inferior, you will often get supported” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES The Science of Happiness (Book) https://www.amazon.co.uk/Science-Happiness-brains-happy-happier/dp/1922247219/ref=sr_1_1?ie=UTF8&qid=1535278357&sr=8-1&keywords=The+Science+of+Happiness Reject me, I love it! (Book) https://www.amazon.co.uk/Reject-Me-Rejection-Direction-Anniversary/dp/1974476723/ref=sr_1_1?s=books&ie=UTF8&qid=1535278485&sr=1-1&keywords=Reject+Me%2C+I+Love+It https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979   disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

26 Aug 201841min

How to Put Yourself Out There More (Not Just For Introverts) [Business, mindset, entrepreneur, disruptors]

How to Put Yourself Out There More (Not Just For Introverts) [Business, mindset, entrepreneur, disruptors]

Welcome to another episode of The Disruptors Podcast! Today, Rob covers ten ways to get yourself out there, whether it means marketing yourself, giving your product a voice or creating a content. Whatever it is that you’re thinking about doing, stop overthinking, ask yourself “what’s the worst that could happen?”, start with what you know best, and then do it!   Key Takeaways:   Stop overthinking it and start testing it. Don’t waste precious time worrying and overthinking about whether you’ll mess up, be judged or that you won’t be good enough and instead, just got for it. If it makes you feel more comfortable, take some notes, be prepared, talk about something you know well, just do it.   Remember that everything is a test. Nothing ever has to be the perfect finished final product. If something turns out bad, you can always go back and fix it. Stop making it seem so big and permanent in your mind, understand how small your actions are in the grand scheme of things and take that pressure off yourself.   Ask yourself, “what’s the worst that could happen?” What is the absolute worst-case scenario for putting your content out into the world? It’s not death, it’s not disownment, it’s the possibility that it might not get seen or that people might not like it. And if that happens, you learn from it and move on.   Ask yourself, “What will happen if I don’t?” Think about what you’ll miss out on if you don’t take this step. Think of all the things that might not happen for you now if you don’t put yourself out there. Think about where you will be 10 years down the line if you stay too scared to move forward.   Remember that you can always press the delete button. If you really don’t like something you’ve put out or afterward feel like you can do better than just delete it. You always have the option to change your mind and delete it. But first, you have to put it out there and give it a chance. You might even end up surprised at the results and be glad you chose not to delete it.   Get some accountability. Make sure that there is a failsafe in place that forces you to take accountability and follow-through with your plans, whether it’s a coach or a mentor or even just making public posts on social media that force you into accountability because people have seen them now.   Start with something you know. If you’re not sure where to begin when it comes to marketing your business, start by marketing yourself. Pick something you know a lot about or a very good at and talk about it. Use it as a practice run for being able to start talking about your business.   Start with your favorite platform. Whatever your medium preference is: blogs, audio, video, Facebook, Twitter, Instagram, start with that. There’s no rule that says you have to put your message on a certain specific outlet. Ideally, you should use all of them, but you can at least start with the one you’re most comfortable with and build from there.   Understand that you have something unique to share because you are unique. Don’t limit yourself or keep your voice and ideas from being heard because you think there are other people saying better things than you. They can’t say them the way you can because there’s no one else in the whole world like you. There’s space in your niche for you.   Focus on your niche first. Give yourself a narrow parameter in which to work. If you set unreasonable goals or try to reach too wide an audience too soon, you’ll likely overwhelm yourself and procrastinate on actually putting yourself out there.   Best Moments: “We overthink putting ourselves out there, that we’re gonna be judged, that we’re gonna get it wrong, that we’re gonna make mistakes, that we’re not gonna be good enough, or have imposter syndrome, blah blah blah. Stop overthinking it, start putting yourself out there.”   “Nothing is final, everything is just the ongoing step in a very long journey.”   “Let the world be the judge, not you. But you can always hit the delete button.”   “There’s something that everybody knows better than everybody else.”  [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

23 Aug 201815min

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