Disruptors17 Juni 2018

Aston Merrygold: Rob Interviews with Global Pop Star from JLS [Business, mindset, entrepreneur, disruptors]

Interview with Aston Merrygold, former member of JLS, one of the biggest ever boy bands with 10,000,000 records sold. Aston’s since been a judge on a dance talent show and appeared on Strictly Come Dancing. He’s appeared in adverts for Coca-Cola, Samsung and Tesco. Rob’s met with Aston at his dance studio in Vauxhall to discuss success, wealth, leveraging social media, reinventing your career and dealing with the business side of celebrity. KEY TAKEAWAYS You’re now pursuing a career as a solo artist, that must be different to working with your bandmates. I bet there’s upsides and downsides, do you want to talk about that Aston? Yeah, I guess the only real difference is the social. you'd be in a room with your friends, business partners, having a heated business discussion, everyone's got their own ideas and nothing ever arrives to arguments or blows, but from an outside perspective it can be quite awkward. It looks like we're going at each other, but that's just the passion. Now on my own, it's my way or the highway. I prefer it that way, 100%! I'm so thankful to the rest of the guys and my team, but now being on my own I can finally be myself and express myself fully, not contribute 25% to a four-piece. How do you want to be known and remembered, Aston? Well, I want to be remembered as one of the greats, and I think if you don't want that, then you're in the wrong industry. If I could have an eighth, a third or a slice of something someone like Michael Jackson had or Justin Timberlake, more recently. If I could get a slice of their success, I'd be more than happy! Music or dance specifically, or the fusion of both, Aston? Do you know what? I think it's just entertainment. People ask me what I do for a living, and I tell them entertainment. It's everything, music, from a writing perspective, from a performance perspective, dance-wise, acting, everything. I love everything to do with this industry. Working with business partners, sometimes that passion can overflow, sometimes you can fall out, how did you and your band learn to deal with and overcome that? To be honest, I don't know why, we just did! There was no learning process. As individuals we just wanted to fight the good fight. We would put it to each other like, "If we do this we could be here, if we do that we could be there..." It was all about where we needed to be. What was best for us as a collective. I was the youngest of the four so I tended not to take things as seriously, when it came to the business aspect I was more than happy to give my opinion and not back down, but ultimately I thought that was why we outsourced, hiring business managers, administrators and consultants, to make those decisions on our behalf. How much of it was agents and labels telling you what to do and how much of it was you saying, "Wait a minute, we want to do this." Well, I'd say about 50\50. We were trusted with our opinions which was great. There were times when we trusted the label, sometimes great, sometimes not so great. Just the way of the industry. Sometimes our hits which we didn't think would succeed were massive and other times the releases we thought would be huge just didn't hit the mark. Luck of the draw, half the time. We would have to trust our lives to these people and we had a great run, I think I can speak on behalf of myself and the boys when I say it was the best thing we'd ever done. So, from your position, why do you guys feel like you moved on? I think it was the perfect turn, I'm still in JLS, I'm always going to be in JLS, but we were young when we entered the industry, then we got our break. We're all now in our mid 20's, we've already had a fantastic career, we have time to pursue other dreams! Five albums take a lot of time, there's been a lot of tours and it was the thought of signing the deal for another five albums and being contracted all over again. Now we're all starting families, it seemed to us that we were at the top of our game, didn't want to overstay our welcome and then if we're welcome back then we're welcome back! We're more than happy with where JLS left.Was it scary, leaving the industry to try other things? Hell yeah! It was so scary, because I'd been cocooned. For the last 7/8 years I'd lived by the diary, having cars pick me up at certain times to take me to meetings and events at certain times. From life being handled by every aspect to getting the reigns back to my own life was definitely scary, but I was free. I got to start again with all the knowledge and wisdom of the industry which I didn't have before, it was a rush! You seem totally laid back about transitioning career and going from being massive to starting from scratch, Aston. What would you say to people who aren't as laid back as you and they're scared? Well, you can look at fear one or two ways; it can over could you and make you introverted, or you can take it upon yourself and admit it's scary. There's a difference jumping out of a plane with a parachute and without one. Regardless of whether you have one or not, it's scary. Jumping without one, it'll only ever end one way, with one you still have a safety net which may not work but at least you confront it and take it head on. Nowadays on Social Media you can be absolutely killed. One wrong remark or faux-pas and that could be your career done within a matter of hours, regardless of what's happened. It's as cut-throat as that. Once you realise and know that, life won't be so stressful! You might as well just be like, "Alright, well I'll try again." Is that faith? Is that belief in yourself? Is that confidence? Is that accepting of your industry and career and how it can be or is it all of those, Aston? It's all of them, it has to be. Sometimes I can see the bad sides of all those things within the industry and think you can be too confident. You might as well be naked on stage and say, "There you go, judge away." Has the industry changed you? Yeah, definitely. I used to go out with my mates from uni, early twenties, same as everyone else. The only difference was that I was I had money so we could really enjoy ourselves and the media perceived me to be showing off. What else would you be doing on a weekend with your friends from uni at that age, going out every night obviously! Do I have work tomorrow? Yeah of course, but I'm fine! So you've talked about these glass ceilings to smash through, what's your glass ceiling and how're you going to smash through it? The next glass ceiling is just getting music out there. Letting people know that I'm a solo artist now. Not many people know it. Music's based mainly online now, it's ever-changing and you can so quickly and easily get lost. It's me having the courage to step back and take a harder look at it and evaluating how I want to approach it. At first I was like, "Yeah I want to chuck anything out and do whatever." Whereas now I'm like, "Now I have to chuck it out in the right way." Do you think some of the purists struggle with how fast music and content are changing? Yes! I had a meeting the other day with a great friend of mine who works for a label and he got pissed off with me for talking on my phone. He said, "Stop talking, I've heard your stuff, let people hear it and decide!" Get your content out there. Whether 10 people here it or 10,000,000 people hear it, you'll effect change. People think they should wait for the perfect time but there is not perfect time. It's ever-changing, so fast paced! People are now starting to put their own truth out to the world. Podcasts, YouTube, Social Media, etc. People want honesty, but you're damned if you do and damned if you don't if when for example your niche is writing sad songs and you decide to write a happy one, some of your followers may disapprove but at least you're being authentic. Too often we aim to please everybody and don't want to be judged too harshly. A lot of people are really intrigued about the business side of your career, did you show an interest in that or did you just want to go and do entertainment? At first, I was definitely happy-go-lucky, thinking business was cool but then I'd get invited to an accounting meeting and I'd think, "Perfect..." Then the taxes came and I wanted to know who was taking my money! As it went on I wondered why hadn't they taught me about this at school? All these avenues and options, I don't know why it took me to reach a certain age for it to click. In the early stages money was coming in thick and fast, unreal! First I was partying, then I wanted to buy a house, then the business aspect start to get more real. Then I started to analyse why the volume of gigs in the first part of the year was more than the third part of the year, etc. I started to realise there was a business cycle behind it all. A preparation period, a release period, etc. A template every artist follows. People are launching from yesterday. "I'm gonna be in the studio tomorrow, everyone out there, check out this song that I posted last night." The rule book's been thrown out the window! Slade wrote a Christmas number one 40 years ago and they're still milking £500,000 per year from it! Cristiano Ronaldo gets €300,000 per tweet if he does a brand endorsement. There's some downsides to Social Media but if you want to set up a business or be an artist or creative, surely it's gotta be the best time in history?! You get a small tripod for £5, set your camera up, start singing or dancing or whatever and start selling products! Have you embraced all the Social Media, are you quite active? Instagram and visual things I love, things like Twitter, not so much. For me, Twitter's maybe 90% negative and 10% positive. You get a lot of opinions when people post music but aren't ready to perform in front of large crowds of people. You want to be true to your art and your work and you could spend 30 years crafting your work, never be perfect, get still always be judged by purist critics. Social Media today, you can dictate the terms. If you like the comments, get involved. If you hate it, turn it off, if you're an introvert you can do a podcast because nobody can see your face! There's ways around it now, there's lanes, avenues, ways people can really express themselves. Building multiple streams of income and making hay while the sun shines. I've seen a lot a lot of people who've become very successful and then relaxed. You never know when there could be another recession. In your world Aston, you can be the best and then you can be gone. Do you think about building income streams, having multiple business interest endorsements? What are your thoughts on streams of income and making hay while the sun shines? I'm 110% up for building these streams of income. As an artist I choose when I get paid. If I don't want to get paid, I don't go out and work. It doesn't work for me. You're never too successful! There's always bills to pay and people to provide for. We're sitting in one of my avenues now. There's always a bigger picture. I'd like ten of these, dotted around the country, dotted around the world. You've got a business partner in this venture. How important is having that business partner, what benefit have you got? It's nice to always have the other perspective, coming from a band it's nice to bounce ideas. At the same time, when I'm touring, I need someone to hold down the fort. If something comes up within the business which I can't handle straight away, he can handle that. It's nice having a business partner that's totally on your wavelength. Gold dust! People say you shouldn't go into business with friends. I say life's too short to go into business with people purely for commercial benefit and not enjoy your time together, especially if you succeed. Surely, you'd want to succeed with your friends and people you care about?! If they're true friends, you'll never run into any worries. They'll all eventually show their true colours. The best advice you've ever received, if you can remember it? From Seal, actually. One of the greats. He told me, "Enjoy it." Regardless of whether you're performing in front of 50 people at a local concert or 50,000 in an arena, enjoy it. We're all rushing everything we ever do, so slow down, soak it up. Worst advice? Honestly, I've never had bad advice. If I've ever had advice which didn't go according to plan, I'd learn from it, which would be invaluable anyway. Going against my gut always bites me. A myth about the industry or a celebrity or someone in the media which most people don't know about? When you get £1,000,000 you don't actually get £1,000,000! Why didn't they teach you in school that if you're an employee, when you get paid, you lose 40% to tax?! Management, agents, staff, whomever it may be, they all get a slice too. So once all of the overheads are cleared you're left with around £200,000/£300,000... Don't ever believe the newspapers! If I did six or seven of those gigs, then I'd be looking at earning that kind of money. Anything you strongly believe in the world that you'd like to change and put your stamp on? The Social Media is such a curse and such a blessing at the same time. People use it for so much good but at the same time you have to filter through so much rubbish and negativity to find any scrap of it. I'd like to put more filters and choice for people. The theme that's emerged in this interview is that there's two sides to this reality. Social media is a bit negative, but we can put our products and content out to the world in five minutes. Celebrity's all good or celebrity's all bad... There's a choice. You can always choose how you look at things and approach them. What does the word disruptive mean to you? Now? A four-and-a-half-month old baby screaming at 2am! Personally, for me being disruptive is probably more of a good thing. Music is always disrupting the airways and people's vision and hears. Music that disrupts popular, conventional music creates its own undefined genre. I enjoy proving that there aren't any rules! BEST MOMENTS The best thing about building a dance studio underneath a railway bridge is that there’s no sound restrictions, so if clients want to have their music playing at top volume, they can. It's good that clients hear music going on when they arrive, if it was silent then it'd feel like something was wrong. The smell adds to it too! I never felt the need to push buttons. If someone was feeling a bit tender over a business decision or something similar, I'd tend to back off and give them some time and space. There's no ceiling. Every ceiling you see is made of glass and if you don't smash through it then you're going to get stuck. I'm going to invest in myself instead of waiting for years for the knock on the door from the big label. Everybody's putting their stuff out through their own means. That one bad review out of the 1,000 decent ones really doesn't matter! Don't fixate on it. If I sit out home all day, doing nothing, it's not long before the phone stops ringing. I have to go out, make myself known, do shows, take appointments, etc. because if I don't do it now then my family will be in trouble. Focus yourself on what you've got, not what you've not got. I realised Social Media was a daily thing. Instagram, Twitter, people wanted to see all of you, not just the music. Sometimes I would grow my hair for campaigns, sometimes you'd see a yearly cycle within a day! As you said, happiness is a choice. Now it feels like, well that's just common sense, why would I not want to be happy? It's quite alluring and tempting, the gossip, the bad news, it's an attractive thing for some people. When my little boy came along, I thought he needs everything I didn't have when I was growing up, regardless of whether I can buy it right now or not. [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

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Actually ACHIEVE Goals: Get Accountable: NEW Concept [Business, mindset, entrepreneur, disruptors]

Don’t just set yourself 1,2,3 or 4 goals a year, set yourself 100-250! Join Rob and the Disruptive Entrepreneur Community as together they make 2021 the year that you achieve your goals in business and life. Start today and follow a brand new goals and accountability thread that’s set up specifically for entrepreneurs, just like you. KEY TAKEAWAYS Mark Victor Hansen is an American inspirational and motivational speaker, trainer and author. He is best known as the founder and co-creator of the Chicken Soup for the Soul book series. He has sold more than 500,000,000 books worldwide. Instead of setting yourself 3 or 4 goals a year, set yourself 100 - 200 goals or even more across all areas of your life from personal to business. Set yourself goals for what you want to achieve? Where you want to be next year? Who you want to meet? And what you want to do? And if you can achieve even half of your 100-200 goals you will have had a successful year in business and in life. Join The Disruptive Entrepreneurs Community today. Take part in encouraging and sharing weekly and monthly goals. Join the thread, entrepreneurs and business owners don’t talk about or set enough goals - Now’s your chance. BEST MOMENTS “When all is said and done, more is said than done” “There’s no point in setting a few goals, you’re playing much too safe” “You need to have at least 101 goals or 200 goals and if you only achieve half of them then, of course, you’re still cooking on gas!” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

15 Jan 202111min

2020 is Dead: Bring THIS Into 2021! [Business, mindset, entrepreneur, disruptors]

DESCRIPTION For many people, the year 2020 was a write-off. It is now time to leave last year behind, look forward and create an amazing 2021 for you and your business. Join Rob today as he details the ten things you can do that will help accelerate your 2021 success. Discover how to pivot and adapt your business, why moving online will increase your profit margin and how to take your business global. KEY TAKEAWAYS 2021 could paradoxically be the best business and entrepreneurial year of your life if you want it to be. To maximise success pivot, adapt and react very quickly to the market. Always be ready to pivot your business model, service and product to the ever-changing market. Go from offline, physical and retail to online. This will enable you to scale from local to national and eventually to a global level. Moving online will allow you to keep your costs and overheads down to stay lean and agile. In doing so your margin will increase significantly. Build your global audience. Set up assets such as a Facebook page or a Youtube channel which will break you into a global market. Once you have reached a global audience you can market your products and services. Make sure you have systems for global outreach. These are things such as registration pages, payment gateways or email marketing software. These systems should be translatable globally. American systems are more translatable globally than a local software. BEST MOMENTS “It is time to move forward and create an amazing 2021.” “Don’t get ready, be ready.” “The world has changed and everything is moving so much faster.” “You can become a millionaire much quicker.” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

13 Jan 20218min

COVID (& Lockdown) Survival For Business- Real Opportunities in 2021 [Business, mindset, entrepreneur, disruptors]

WHAT IS CLUBHOUSE? FIND OUT HERE In today’s episode, Rob is joined by entrepreneur, strategist and host of ‘The Pandemic Podcast’ Dan Gregory. Together they discuss the most recent government announcement ‘Lockdown 3.0’ and the way that Covid is changing the way business works. Join them today and learn how you can help your business survive by pivoting, not allowing fear to overcome you and identifying problems and looking for solutions. KEY TAKEAWAYS There is so much fear amongst people during the pandemic. We need to think about the knock-on unemployment rates which could be huge. We also need to think about all of the companies that will go bust when they cannot afford to pay back the business loans they took. Whilst it was nice for the government to give tax holidays for companies, they still have to be paid back at some point. If you have ever thought about starting an online business, now is the time. How many more people are going to be online now? An e-commerce or information business will thrive in the current climate. There is a pandemic of fear which is something new to everyone. Only put information in your head that is factual. The mainstream media sells fear and it is hard to tell what is true and what is false nowadays. Manage the global fear by getting your information from factual sources and unfollow anything that is conjecture. Address the main problems that you currently have which could be anything from stock to cash flow. Once you have identified your problems, look for solutions. If you haven’t got the solutions in your existing model, create a new model or a new business. Covid won’t be here forever, so don’t make short term decisions. It is very easy to become disempowered right now but you need to snap out of it. Use these feelings to drive you forward. You have to be the change you want to see and despite everything that is going on right now you have a unique opportunity to create change in the world for the better. There are a lot of things that we may not be individually able to control but we can contribute to change when we come together. Entrepreneurship is not as scary as it first may seem. Right now there is more opportunity and more money in the world than ever before. If your mind is tuned into fear and panic you will no longer see the opportunity that is right in front of your face. BEST MOMENTS “Is the way that we are dealing with it proportional to the risk at hand?” “That will bring a new opportunity for property investors.” “We are all experiencing fear on a global level” “I think this is a grand opportunity.” “You could be standing on a mountain of value but you’re just not seeing it because you’re so deeply in fear.” ABOUT THE GUEST Dan Astin-Gregory is the founder of Elevate MEDIA and host of the Pandemic podcast. Dan is an entrepreneur, strategist and inspirational thought leader who has impacted the lives of more than 500,000 people from over 90 different countries with his work in human potential, leadership and entrepreneurship. [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

11 Jan 20211h

9 Disruptive Predictions for 2021 for Entrepreneurs [Business, mindset, entrepreneur, disruptors]

The year 2020 was something no one could have ever predicted and now a ‘new normal’ has been created, Rob shares his predictions for how 2021 will go. Rob discusses how businesses that create a connection amongst their customers are likely to thrive this year, how there will be a resurgence of live events and why the best way to prosper in 2021 is to solve your customers’ new problems, fast. KEY TAKEAWAYS Creating something meaningful leads to hope, truth and connection. By creating a connection you have created a great business model. What we have lost in Lockdowns is a tactile connection with other human beings. Any business that creates a connection and focuses on creating a community is likely to do well. There will be a resurgence of live events this year. Lockdowns have created frustration amongst the masses which has increased the desire for people to get out of their homes and do more. Once the doors are re-opened there will be a mass of people wanting to attend live events. The pandemic has created mass fear, you must inoculate yourself from this. If you allow other people's fear to impact and infiltrate you, you will freeze. The fear should spur you on to find solutions and create viable products and services that leverage these new pains and problems. When you solve them and turn those pains into solutions, you win as an entrepreneur. You have got an opportunity to scale dramatically on social media in 2021. More people are using social media meaning more engagement and opportunity. As you scale you naturally lose the personal touch, it is vital to try and keep your social media as personal as you can. Your customers have new problems, you need to find them, and you need to solve them fast. The faster you solve your customers’ new problems, the more you profit in 2021. The longer you take to solve these problems, the more you will struggle. BEST MOMENTS “Not just because of the convenience element but because humans could connect.” “There could be a mini-boom in live events.” “A black hole seems to pull everything in it, a star seems to shine everything out.” “You change the world, one person, at a time.” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

8 Jan 202140min

Emergency Lockdown 4.0! Cashflow Strategies & Managing the MASS FEAR [Business, mindset, entrepreneur, disruptors]

Learn today how you can leverage the opportunities that coincide with the governments most recent announcement of Lockdown 3.0. Join Rob as he describes ten ways in which you as an entrepreneur can make the most of lockdown, including inoculating yourself from mass fear to taking advantage of social medias newest platform Clubhouse discover how to make this lockdown count. KEY TAKEAWAYS Inoculate yourself from the mass fear that could turn into anger. You cannot turn anywhere without having a conversation about the government, lockdown or pandemic. Whilst it is okay to read the news and get the facts and figures having numerous conversations every day about the pandemic can become draining and could cause you to become unproductive. Change the conversation. When people start talking to you about Covid-19 or lockdown, change the conversation. Talk about the new opportunity that comes with the new lockdown. Give people hope, leadership, vision and belief. Spin the conversation around for other peoples’ benefit as well as your own. Clubhouse is going viral. We all wait for the new social media platforms to go big and we all wish we had got into these platforms early. Clubhouse is great for increasing your followership, your brand and research. People in Clubhouse are talking about what is happening now and therefore it is a great opportunity to find out what the new problems, pains and solutions are. There are new problems in the world right now. The quicker you find them, the quicker you solve them and the more global they are means you will win big. An entrepreneur finds meaningful problems, creates meaningful solutions and scales it to as many people as possible on the planet. BEST MOMENTS “Energy is everything and right now there is a lot of black hole type of energy.” “Leverage online. There is going to be so many more people online.” “Marketing generates leads, leads create sales and with no sales, you have no business. Without marketing, you have no business.” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

7 Jan 202112min

9 Brutal Lessons From 2020 (for Success in 2021) [Business, mindset, entrepreneur, disruptors]

2020 was a brutal year but as business owners and as entrepreneurs there have been valuable lessons learned that you can take into 2021 to improve your business and scale your brand. Listen in and discover Rob’s 9 key takeaways from adapting your expectation vs reality, learning how to stay agile and scaleable and why it’s essential to always have a plan B. KEY TAKEAWAYS Expectation vs reality - Entrepreneurs could not have predicted the COVID-19 pandemic but as a result, many did not adjust their business model and expectations for the year. The quicker an entrepreneur can adapt, pivot and change their plans, the easier it is to thrive in tough times. The unexpected upside of a very difficult year - For every downside, a business may experience, there is an equal upside and as a result of the pandemic, many will have created new products and services, optimised their business and become more agile in their industry. Having no plan B - It’s always important to have a plan B and know what you would do if. Aim to disrupt yourself and your business by finding your weaknesses and opportunity growth areas by covering all of your bases if certain situations happen. Always have a plan B, C, D, E and F. Dealing with fear on a global scale - Do not let the fear of the pandemic seep into your business so that you end up making irrational decisions. Always be very careful of who you follow and the media that you watch, aim to be balanced, level-headed and deal in facts. Agility - You need to be able to think, decide and act fast when making business decisions. Always be in testing mode so that you can provide the best product or service and always be ready to move. Scalable products - Ask yourself if your product is scalable on a global level so that your business is sustainable. Low overhead models - Keep your overheads and long-term fixed costs low so that you can grow your business by the cashflow that you bring in and stay agile. BEST MOMENTS “The best way to be agile in business is to expect the unexpected and plan for what you cannot plan for” “Also aim to be a ‘glass half full’ type of person” “Ask yourself what if regulations changed? What if your competitors grew? What is the taxation laws change?” “Sit down and make a list covering all of the upsides of the business learned as a result of 2020” “The upsides learned in 2020 can be leveraged and scaled in 2021” “Follow people that inspire you and that can improve your business” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

6 Jan 202130min

How to Create a Wildly Compelling Offer/Pitch [Business, mindset, entrepreneur, disruptors]

Do you have a new product or service that’s awaiting its launch? Join Rob and learn how you can create a wildly compelling offer which your customers can’t turn down. Discover the importance of creating a unique product, how your best salesman is your customers’ testimonials and how to create scarcity and urgency for your product. Rob also answers questions on how to successfully set goals, and how to handle criticism. KEY TAKEAWAYS If you get bored with your products and services, your market will too. The only limitation to this in your industry market is your creativity and innovation. If you see your results diminish you have got to get into a creative mindset and freshen things up. Your product, service and your launch must be unique and completely different from anything on the market. It must also be unique to anything you have done before. People don’t want to buy the same as everything else. If you have something that nobody else does, then you win the game. If you’re doing something your market and your customers have never seen before then you’re winning the game. Much to the dismay of good salespeople, you are not your best salesperson. Your best salespeople are your client’s case studies and testimonials. Any skeptical client is going to trust third party reviewers with no ulterior motive. The case studies you acquire must show results gained from using your product and service. You must also use case studies that are relatable to your ideal client. Sales are energy. You need to get people to have an emotional change to make a decision. We are all in a different emotional space when we have made a decision. Decision making is a movement and is new energy. If your customers believe they can utilise your offer whenever they like, they are never going to do it now. If there is no competition against other people or punishment for delaying it then they will not purchase your product. Different forms of scarcity could be advised that this is the ‘last one ever’ or ‘price increasing soon.’ When people set a goal, they set a fantasy. Nobody ever prepares for the negative effects that may happen on their journey to reaching their goals. By setting a goal with a one-sided fantasy, you are immediately setting yourself up to fail. Set out what could go wrong as well as what could go right. Whilst many critics do not have much balance in the way that they converse, they do provide useful feedback that you should listen to. Many people label all critics as haters. By calling your critics’ haters you have turned them against you. You are receiving critique, not hate. Embrace it, you learn more from them than you do from your fans. BEST MOMENTS “There are two things we need to look at when it comes to your compelling offer. One is the product itself and two is the marketing of the product itself.” “You cannot guarantee results. You can guarantee transformation.” “This is a transformation. What you ideally want is a significant transformation, but it has to be believable.” “People buy property for freedom and choice.” “You are naive if you think you can have all of the upsides and none of the downsides.” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

4 Jan 20211h 10min

What is The Universal Definition of Success? [Business, mindset, entrepreneur, disruptors]

Whilst every person may have their own unique definition of personal success, it is always beneficial to discuss a universal qualifier of what success really is. Join Rob today as he discusses the definition of success. Discover how creating value in areas most important to you can be defined as successful, how transient measures of success can send you on a never-ending quest for success and why for something to be deemed as a success it must be both selfish and selfless. KEY TAKEAWAYS It is wise to discuss a universal qualifier of success so that we can pursue more of the things that are important to us and make the biggest difference. As we go through life our qualifier of success becomes personal. These may be meeting satisfaction, getting results, financial or accolades. The problem with these quantifiers is that they are transient and often many of them are selfish. For something to be successful, it has to be selfless as well as selfish. Success is nothing to do with your accolades, money or rewards. Success needs to balance the selfish and selfless. If your definition includes material items such as money, cars or watches, then there is always going to be someone with more of those than you. Success is you creating value in your unique area. Being valuable in the area that is of greatest importance to you can be defined as being a success. If you compare yourself to someone else’s success, you cannot be a success. That is their life, not yours. That is their values and vision, not yours. The deeper sense of happiness and fulfilment is directly linked to how many people you help and how much you help them. The great thing about having a global vision is you are always helping more people, therefore you are always able to add to your sense of satisfaction and value. Entrepreneurs can go through stages where their success is defined by how much money they have, how many material items they own and how large their business is. You will eventually realise that there is no end to that. Therefore that chase can make you feel unworthy or empty. BEST MOMENTS “If your goal for success is happiness, that is selfish.” “Something that is absolutely not the definition of success, is comparing yourself to others.” “The only thing on the planet that you are the best at, is being you.” “Do you go back and hat tip to yourself? Credit yourself for all those things that you have achieved along the journey? If you do, you are okay on that journey of ever-increasing targets.” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

1 Jan 202133min

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