Aston Merrygold: Rob Interviews with Global Pop Star from JLS [Business, mindset, entrepreneur, disruptors]
Disruptors17 Juni 2018

Aston Merrygold: Rob Interviews with Global Pop Star from JLS [Business, mindset, entrepreneur, disruptors]

Interview with Aston Merrygold, former member of JLS, one of the biggest ever boy bands with 10,000,000 records sold. Aston’s since been a judge on a dance talent show and appeared on Strictly Come Dancing. He’s appeared in adverts for Coca-Cola, Samsung and Tesco. Rob’s met with Aston at his dance studio in Vauxhall to discuss success, wealth, leveraging social media, reinventing your career and dealing with the business side of celebrity. KEY TAKEAWAYS You’re now pursuing a career as a solo artist, that must be different to working with your bandmates. I bet there’s upsides and downsides, do you want to talk about that Aston? Yeah, I guess the only real difference is the social. you'd be in a room with your friends, business partners, having a heated business discussion, everyone's got their own ideas and nothing ever arrives to arguments or blows, but from an outside perspective it can be quite awkward. It looks like we're going at each other, but that's just the passion. Now on my own, it's my way or the highway. I prefer it that way, 100%! I'm so thankful to the rest of the guys and my team, but now being on my own I can finally be myself and express myself fully, not contribute 25% to a four-piece. How do you want to be known and remembered, Aston? Well, I want to be remembered as one of the greats, and I think if you don't want that, then you're in the wrong industry. If I could have an eighth, a third or a slice of something someone like Michael Jackson had or Justin Timberlake, more recently. If I could get a slice of their success, I'd be more than happy! Music or dance specifically, or the fusion of both, Aston? Do you know what? I think it's just entertainment. People ask me what I do for a living, and I tell them entertainment. It's everything, music, from a writing perspective, from a performance perspective, dance-wise, acting, everything. I love everything to do with this industry. Working with business partners, sometimes that passion can overflow, sometimes you can fall out, how did you and your band learn to deal with and overcome that? To be honest, I don't know why, we just did! There was no learning process. As individuals we just wanted to fight the good fight. We would put it to each other like, "If we do this we could be here, if we do that we could be there..." It was all about where we needed to be. What was best for us as a collective. I was the youngest of the four so I tended not to take things as seriously, when it came to the business aspect I was more than happy to give my opinion and not back down, but ultimately I thought that was why we outsourced, hiring business managers, administrators and consultants, to make those decisions on our behalf. How much of it was agents and labels telling you what to do and how much of it was you saying, "Wait a minute, we want to do this." Well, I'd say about 50\50. We were trusted with our opinions which was great. There were times when we trusted the label, sometimes great, sometimes not so great. Just the way of the industry. Sometimes our hits which we didn't think would succeed were massive and other times the releases we thought would be huge just didn't hit the mark. Luck of the draw, half the time. We would have to trust our lives to these people and we had a great run, I think I can speak on behalf of myself and the boys when I say it was the best thing we'd ever done. So, from your position, why do you guys feel like you moved on? I think it was the perfect turn, I'm still in JLS, I'm always going to be in JLS, but we were young when we entered the industry, then we got our break. We're all now in our mid 20's, we've already had a fantastic career, we have time to pursue other dreams! Five albums take a lot of time, there's been a lot of tours and it was the thought of signing the deal for another five albums and being contracted all over again. Now we're all starting families, it seemed to us that we were at the top of our game, didn't want to overstay our welcome and then if we're welcome back then we're welcome back! We're more than happy with where JLS left.Was it scary, leaving the industry to try other things? Hell yeah! It was so scary, because I'd been cocooned. For the last 7/8 years I'd lived by the diary, having cars pick me up at certain times to take me to meetings and events at certain times. From life being handled by every aspect to getting the reigns back to my own life was definitely scary, but I was free. I got to start again with all the knowledge and wisdom of the industry which I didn't have before, it was a rush! You seem totally laid back about transitioning career and going from being massive to starting from scratch, Aston. What would you say to people who aren't as laid back as you and they're scared? Well, you can look at fear one or two ways; it can over could you and make you introverted, or you can take it upon yourself and admit it's scary. There's a difference jumping out of a plane with a parachute and without one. Regardless of whether you have one or not, it's scary. Jumping without one, it'll only ever end one way, with one you still have a safety net which may not work but at least you confront it and take it head on. Nowadays on Social Media you can be absolutely killed. One wrong remark or faux-pas and that could be your career done within a matter of hours, regardless of what's happened. It's as cut-throat as that. Once you realise and know that, life won't be so stressful! You might as well just be like, "Alright, well I'll try again." Is that faith? Is that belief in yourself? Is that confidence? Is that accepting of your industry and career and how it can be or is it all of those, Aston? It's all of them, it has to be. Sometimes I can see the bad sides of all those things within the industry and think you can be too confident. You might as well be naked on stage and say, "There you go, judge away." Has the industry changed you? Yeah, definitely. I used to go out with my mates from uni, early twenties, same as everyone else. The only difference was that I was I had money so we could really enjoy ourselves and the media perceived me to be showing off. What else would you be doing on a weekend with your friends from uni at that age, going out every night obviously! Do I have work tomorrow? Yeah of course, but I'm fine! So you've talked about these glass ceilings to smash through, what's your glass ceiling and how're you going to smash through it? The next glass ceiling is just getting music out there. Letting people know that I'm a solo artist now. Not many people know it. Music's based mainly online now, it's ever-changing and you can so quickly and easily get lost. It's me having the courage to step back and take a harder look at it and evaluating how I want to approach it. At first I was like, "Yeah I want to chuck anything out and do whatever." Whereas now I'm like, "Now I have to chuck it out in the right way." Do you think some of the purists struggle with how fast music and content are changing? Yes! I had a meeting the other day with a great friend of mine who works for a label and he got pissed off with me for talking on my phone. He said, "Stop talking, I've heard your stuff, let people hear it and decide!" Get your content out there. Whether 10 people here it or 10,000,000 people hear it, you'll effect change. People think they should wait for the perfect time but there is not perfect time. It's ever-changing, so fast paced! People are now starting to put their own truth out to the world. Podcasts, YouTube, Social Media, etc. People want honesty, but you're damned if you do and damned if you don't if when for example your niche is writing sad songs and you decide to write a happy one, some of your followers may disapprove but at least you're being authentic. Too often we aim to please everybody and don't want to be judged too harshly. A lot of people are really intrigued about the business side of your career, did you show an interest in that or did you just want to go and do entertainment? At first, I was definitely happy-go-lucky, thinking business was cool but then I'd get invited to an accounting meeting and I'd think, "Perfect..." Then the taxes came and I wanted to know who was taking my money! As it went on I wondered why hadn't they taught me about this at school? All these avenues and options, I don't know why it took me to reach a certain age for it to click. In the early stages money was coming in thick and fast, unreal! First I was partying, then I wanted to buy a house, then the business aspect start to get more real. Then I started to analyse why the volume of gigs in the first part of the year was more than the third part of the year, etc. I started to realise there was a business cycle behind it all. A preparation period, a release period, etc. A template every artist follows. People are launching from yesterday. "I'm gonna be in the studio tomorrow, everyone out there, check out this song that I posted last night." The rule book's been thrown out the window! Slade wrote a Christmas number one 40 years ago and they're still milking £500,000 per year from it! Cristiano Ronaldo gets €300,000 per tweet if he does a brand endorsement. There's some downsides to Social Media but if you want to set up a business or be an artist or creative, surely it's gotta be the best time in history?! You get a small tripod for £5, set your camera up, start singing or dancing or whatever and start selling products! Have you embraced all the Social Media, are you quite active? Instagram and visual things I love, things like Twitter, not so much. For me, Twitter's maybe 90% negative and 10% positive. You get a lot of opinions when people post music but aren't ready to perform in front of large crowds of people. You want to be true to your art and your work and you could spend 30 years crafting your work, never be perfect, get still always be judged by purist critics. Social Media today, you can dictate the terms. If you like the comments, get involved. If you hate it, turn it off, if you're an introvert you can do a podcast because nobody can see your face! There's ways around it now, there's lanes, avenues, ways people can really express themselves. Building multiple streams of income and making hay while the sun shines. I've seen a lot a lot of people who've become very successful and then relaxed. You never know when there could be another recession. In your world Aston, you can be the best and then you can be gone. Do you think about building income streams, having multiple business interest endorsements? What are your thoughts on streams of income and making hay while the sun shines? I'm 110% up for building these streams of income. As an artist I choose when I get paid. If I don't want to get paid, I don't go out and work. It doesn't work for me. You're never too successful! There's always bills to pay and people to provide for. We're sitting in one of my avenues now. There's always a bigger picture. I'd like ten of these, dotted around the country, dotted around the world. You've got a business partner in this venture. How important is having that business partner, what benefit have you got? It's nice to always have the other perspective, coming from a band it's nice to bounce ideas. At the same time, when I'm touring, I need someone to hold down the fort. If something comes up within the business which I can't handle straight away, he can handle that. It's nice having a business partner that's totally on your wavelength. Gold dust! People say you shouldn't go into business with friends. I say life's too short to go into business with people purely for commercial benefit and not enjoy your time together, especially if you succeed. Surely, you'd want to succeed with your friends and people you care about?! If they're true friends, you'll never run into any worries. They'll all eventually show their true colours. The best advice you've ever received, if you can remember it? From Seal, actually. One of the greats. He told me, "Enjoy it." Regardless of whether you're performing in front of 50 people at a local concert or 50,000 in an arena, enjoy it. We're all rushing everything we ever do, so slow down, soak it up. Worst advice? Honestly, I've never had bad advice. If I've ever had advice which didn't go according to plan, I'd learn from it, which would be invaluable anyway. Going against my gut always bites me. A myth about the industry or a celebrity or someone in the media which most people don't know about? When you get £1,000,000 you don't actually get £1,000,000! Why didn't they teach you in school that if you're an employee, when you get paid, you lose 40% to tax?! Management, agents, staff, whomever it may be, they all get a slice too. So once all of the overheads are cleared you're left with around £200,000/£300,000... Don't ever believe the newspapers! If I did six or seven of those gigs, then I'd be looking at earning that kind of money. Anything you strongly believe in the world that you'd like to change and put your stamp on? The Social Media is such a curse and such a blessing at the same time. People use it for so much good but at the same time you have to filter through so much rubbish and negativity to find any scrap of it. I'd like to put more filters and choice for people. The theme that's emerged in this interview is that there's two sides to this reality. Social media is a bit negative, but we can put our products and content out to the world in five minutes. Celebrity's all good or celebrity's all bad... There's a choice. You can always choose how you look at things and approach them. What does the word disruptive mean to you? Now? A four-and-a-half-month old baby screaming at 2am! Personally, for me being disruptive is probably more of a good thing. Music is always disrupting the airways and people's vision and hears. Music that disrupts popular, conventional music creates its own undefined genre. I enjoy proving that there aren't any rules! BEST MOMENTS The best thing about building a dance studio underneath a railway bridge is that there’s no sound restrictions, so if clients want to have their music playing at top volume, they can. It's good that clients hear music going on when they arrive, if it was silent then it'd feel like something was wrong. The smell adds to it too! I never felt the need to push buttons. If someone was feeling a bit tender over a business decision or something similar, I'd tend to back off and give them some time and space. There's no ceiling. Every ceiling you see is made of glass and if you don't smash through it then you're going to get stuck. I'm going to invest in myself instead of waiting for years for the knock on the door from the big label. Everybody's putting their stuff out through their own means. That one bad review out of the 1,000 decent ones really doesn't matter! Don't fixate on it. If I sit out home all day, doing nothing, it's not long before the phone stops ringing. I have to go out, make myself known, do shows, take appointments, etc. because if I don't do it now then my family will be in trouble. Focus yourself on what you've got, not what you've not got. I realised Social Media was a daily thing. Instagram, Twitter, people wanted to see all of you, not just the music. Sometimes I would grow my hair for campaigns, sometimes you'd see a yearly cycle within a day! As you said, happiness is a choice. Now it feels like, well that's just common sense, why would I not want to be happy? It's quite alluring and tempting, the gossip, the bad news, it's an attractive thing for some people. When my little boy came along, I thought he needs everything I didn't have when I was growing up, regardless of whether I can buy it right now or not. [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Avsnitt(1192)

Emergency Lockdown Update: Fear & Opportunity [Business, mindset, entrepreneur, disruptors]

Emergency Lockdown Update: Fear & Opportunity [Business, mindset, entrepreneur, disruptors]

Are you suffering from pandemic fear? In today’ episode, Rob shares his insights on the mindset of the entrepreneur during tough times and how you can re-focus, get clarity and scale your business with a new strategy. Tune in to discover how to manoeuvre, adapt and pivot your business to combat today’s economic challenges. KEY TAKEAWAYS Fear makes people make irrational, illogical and as a result, they make emotionally and volatile decisions. Reacting to fear in this way is bad for your long term strategy, results and progress. You shouldn’t be overly fearful, you should be balanced. If you can balance your fear and see the upside in the downside, then you have a great opportunity to leverage hidden opportunity. Do not get sucked into misinformation. Do not concern yourself with misinformation, debate, discussion and arguments concerning things such as COVID. Don’t change your strategy for the sake of COVID. When people have less money or they perceive that there is less money and less opportunity, there's lots of fear and people tend to make very emotional decisions. Look for the new opportunities, be it to serve your clients differently or come up with a new product, maybe you need to disrupt yourself, maybe now is the time for you to set up your second or third income stream, maybe now is the time for you to leverage online income other income streams. You've got to be quick in everything, quick to pivot, quick to react and quick to scale when challenging situations arise or your business will be dead and become extinct. The fast entrepreneur, that is very much engaged in customers, clients and community. This entrepreneur can test quickly, react to their audience and be agile and solution-focused. BEST MOMENTS “The fear pandemic is probably as real as the real pandemic.” “It's not the strongest that will survive; it’s those that are most adaptable to change.”  “You need to let go of what was and accept what is.” “People spend the most money when they're emotionally volatile.” “Focus on what you can control and let go of everything else that you can't control.” “Necessity is the mother of invention.” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

4 Nov 202034min

8 Mums & Me!: Takeover Episode: Being a Parent & an Entrepreneur [Business, mindset, entrepreneur, disruptors]

8 Mums & Me!: Takeover Episode: Being a Parent & an Entrepreneur [Business, mindset, entrepreneur, disruptors]

Are you a Mum entrepreneur wrestling starting your business and raising your children? In today’s insightful episode Rob is joined by eight mum entrepreneurs to discuss the life of a parent and an entrepreneur. Listen in to discover how to balance the upside and the downside of entrepreneurship, lessons on how to improve your mindset when being in business and being a parent and why vision, clarity and strategy are essential to the success of a mum entrepreneur. KEY TAKEAWAYS Mum entrepreneurs should know that it is okay to have the ‘mum guilt’ of leaving their kids to work. Just hustle as hard as you can and everything will be okay. Women should know that every situation they're in has an upside and a downside, be it good or bad. Mums should know that when they start their businesses, it’s not going to get much easier, because getting into business comes with a set of challenges too. Don't listen to the negative vibes from other people because you’re working and you have kids. Always work harder so that you can give your kids the better life that they deserve. All children need is to feel loved. It goes much deeper than being constantly there for them, you can make all the mistakes you possibly can think of, as long as your child feels truly loved and whichever way you decide to communicate that to your child, whether it's physical, whether it's verbally, as long as that is there, that's already a huge brick in their personality building. Never judge yourself because if you're questioning everything it means that you probably lack clarity of your vision and purpose. Wisdom in parenting is understanding that you make no mistakes and you have a clear plan and strategy of how you want to raise your kids. It’s important to realise that every mistake you make is also a gift to them. Always try and get a good blend of equally serving them and equally serving you. This is what every mum entrepreneur should know. Women should eliminate the thought that being in business is being in male-dominated environments, they should understand that business is equal for men and women and they should never underestimate their capabilities. BEST MOMENTS “However hard it feels, it's going to be worth it in the end. ““Having guilt is just part of being a mother.”“It's not always hard and it doesn't always get easier.”“No matter what you do, you will get judged.”"Get judged doing something right for you and your family and your legacy."“It’s not about how many hours you've got, it's about how you use those hours.”“Don’t be scared to ask for help because it's not a weakness, it's a strength.”   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES The Smart Connector: The Entrepreneur's Blueprint for Business Relationship Success Kindle Edition The Wellness Entrepreneur Podcast https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

2 Nov 20201h 40min

Caffeine Cast: How to Quit YourJob in 4 simple Steps [Business, mindset, entrepreneur, disruptors]

Caffeine Cast: How to Quit YourJob in 4 simple Steps [Business, mindset, entrepreneur, disruptors]

How do I quit the job that I hate and become an entrepreneur and set up my own business? This is a question that the Disruptive Entrepreneur, Rob Moore, gets every single day and in this episode, he discusses his four simple steps on how to quit your job and become an entrepreneur.   KEY TAKEAWAYS Decide on your business model and income stream. To get you going, you need to focus on one business model. Is it property? Is it eCommerce? Is it online marketing? Is it public speaking? You've got to focus on one and not get distracted. Set your target income stream, your financial figure that you're going to replace your job with. Future forward a little bit and decide whether you want basic overheads covered so you can leave quicker, or do you want full income replacement? Set a date when you're going to leave your employment. Set a target day and start working and hustling on the evenings and weekends and set up your business on the side and then leave the job. This is the safest way, the most secure way and the most logical way. You've got to focus on key result areas, income-generating tasks, sales, marketing, andbuilding the product, building the audience, generating the leads, closing business andmaking money as opposed to making everything look pretty and dancing around the specificthings such as building the audience and you've got to avoid all sexy, distracting, shiny otherbusiness models which aren't right for you right now. BEST MOMENTS “Not everyone really should be an entrepreneur, and being an entrepreneur is not necessarily better then being an employee.” “It’s not about pedestalising entrepreneurship and knocking employment, it's about what's right for you.”’ “Traditional education might make a living, but self-education might make me a fortune” “Having a job as a way to learn to become an entrepreneur is a viable strategy.” “If you are an employee, make sure you work for the right boss and someone whose company is going places.” “Nothing lasts forever.” “When it goes wrong, you can't blame anyone and have to take hardcore responsibility and accountability yourself.” “You cannot succeed your way to success, you can only fail your way to success.” “Better late than never, and better a target than no target at all.” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

30 Okt 202025min

RANT: Covid: Breaking my Silence (Warning Explicit) [Business, mindset, entrepreneur, disruptors]

RANT: Covid: Breaking my Silence (Warning Explicit) [Business, mindset, entrepreneur, disruptors]

Rob breaks his silence on the COVID-19 pandemic, how it has affected businesses, what entrepreneurs should be focused on how you can adapt your business to thrive. Discover Rob’s thoughts on what’s going on behind the scenes, his real opinion on government lockdown and restriction and how you too can turn the impact of COVID into a productive and positive outcome.   KEY TAKEAWAYS Shut up and crack on with your business. Focus on what you can control and look after your clients. You can put all of your effort and energy into fighting COVID restrictions and talking about it, but you should be focused on building and adapting your business to thrive in current times.   As a society, we should be looking more into the knock-on effects of COVID and government restrictions on mental health, suicides, bankruptcy and unemployment. The ramifications of restrictions could outweigh the actual damage the virus has done and we could end up making a bigger problem.   The private sector funds the whole public sector and we need to help small businesses get through this period so that they do not have to make redundancies. Entrepreneurs should be looking for new opportunities and ways to better serve their customers and clients during the current economic climate. Aim to adapt, pivot and move with the changing times to offer your customers more and create new streams of revenue to a wider audience.   BEST MOMENTS “Businesses, big and small need more support from the government.” “There’s nothing more frustrating than trying to change something that you cannot change” “Opinion is opinion” “Everyone thinks that they could do better than the government but they probably couldn’t” “We should support business owners, entrepreneurs and employees”   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

28 Okt 202024min

Updates (Hacks) From my FaceBook Account Manager | Social Media Secrets Revealed [Business, mindset, entrepreneur, disruptors]

Updates (Hacks) From my FaceBook Account Manager | Social Media Secrets Revealed [Business, mindset, entrepreneur, disruptors]

In an episode, you’ve all been waiting for Rob shares the latest hacks, updates and insider secrets directly from Facebook to Improve your engagement and reach on social media. Listen in and learn the top 7 tips on how to gain an unfair advantage on your competition by gaining more followers and going viral on the world’s largest social media platform. KEY TAKEAWAYS Aim to produce 15-30 second long hard-hitting, high impact and high engagement videos that are disruptive and valuable and attract new followers that will trickle down into loyal followers that will consume your longer-form content Go wider with your audience if you want to build a bigger and newer audience. Generalise your content to get more people with 30 seconds to 3 minute videos to scale your audience and gain more followers High impact content with lots of professional imagery will attract more views and people love to be intrigued and will be pulled into your video. To keep them watching aim to stand out with contrarian views that disrupt the norm.    Facebook’s algorithm will prioritise 3 minute+ or serialised content. In the Facebook Creator Studio you can analysis your reach with insights on video performance across all metrics. Loyalty score is determined by your growth in followers, returning users and completed views. This data can help to give you insights on the quality of your content, how to target the demographic of your loyal followers and increase retention.   To increase engagement your goal is to get viewing users beyond the minute mark. To do this, always have a sexy title, transparency on what’s coming up and tease what you’re going to cover towards the end.   Engagement can be determined as ANY interaction with your post, video or story. Using in-house Facebook story tools you can customise and tailor stories for increased engagement which will lead to a user discovering more of your content.   To improve your reach and shares always post your content in relevant niche Facebook groups and pages as well as tagging in your guest or co-creator.    Facebook insights will help you to determine your top performing videos which you can then use to model future content on and also use them as a basis for ad content.    BEST MOMENTS “Deeper and longer-form videos should be used to engage with your existing audience” “Anyone that doesn’t know you won’t want to watch a 30-minute long video” “Instagram Reels is essential TikTok for Facebook.” “Use portrait format to increase mobile real-estate and attract more attention”   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

26 Okt 202049min

Caffeine Cast: Should You Really Be Slow to Hire & Quick to Fire? [Business, mindset, entrepreneur, disruptors]

Caffeine Cast: Should You Really Be Slow to Hire & Quick to Fire? [Business, mindset, entrepreneur, disruptors]

Rob believes that being slow to hire and quick to fire is wrong or one-sided. Conventional wisdom is not the best applicable strategy when hiring for your business or start-up.  Tune in to discover top tips on how to hire, how to on-board and train staff to match your vision and values and how doing this can grow your business and maximise potential. KEY TAKEAWAYS The quicker you are to hire, the more likely you are to scale and obtain better employees. Don’t just choose someone because you're desperate for the role. Have a good interview process, look into personality profiling, arrange second and third stage interviews to ensure the best results. On-board your employees well. Give them a full week not doing any jobs the wrong way, they need to go and shadow all the different departments, they need to read their training manual and be taught to your culture, the vision and your Train them even better than you on-board them. Maximise their potential with 360-degree support and unlimited Give them continual balanced feedback to grow. You must show them what they're doing wrong. Otherwise, how will they know? You also need to give them a clear vision for the company. their role and a clear career path. You need to understand the value of each team member and then meet their values through your company values. If you understand the fact that no one works for you, and everyone works for themselves, and everyone has their own set of values, then your staff will be successful. You've got to consider the cost and the alternatives if you're thinking about letting someone go without investing time, education and training into them so that they become accountable. BEST MOMENTS “Be slow to hire, and quick to fire.”“Be it till you see it.”“Take every single hire seriously.”“No one loves your businesses as well as you do.”“Every individual has their own values.”“You’ve got to see the person as a person, not just as an employee” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

22 Okt 202030min

RANT: All This Fluff on ‘Intuition & Heart’ [Business, mindset, entrepreneur, disruptors]

RANT: All This Fluff on ‘Intuition & Heart’ [Business, mindset, entrepreneur, disruptors]

Important decisions are not all about intuition and heart, it’s not that one-sided. Making decisions purely on intuition is an excuse for not doing enough research or due diligence and today Rob dives into the upside and downside of using your intuition and your heart to make decisions, how to define wisdom and the consequences of your actions and non-actions in business, in entrepreneurship and in life. KEY TAKEAWAYS Intuition is simply all your past experiences connected in a memory recall that give you a ‘feeling’ about a certain person or deal and whilst this can be useful, practical research is also essential to decision making. Intuition doesn’t give you the full picture.   Some peoples intuition is inexperienced and if you’re using intuition based off of bad past experiences or recurring issues to make decisions you will end up making the wrong decision.   People are delegating proper research, analysis and accountability when they default to just ‘using their intuition’. If you have no experience in the market that you’re investing in then your intuition counts for nothing. Wisdom is not about trusting your intuition and heart, it’s about knowing when to trust them and when not to. A lot of people are making business decisions based on their intuition without any basis for it. All actions have consequences and all non-actions have consequences. Good intuition is knowing what the consequence is of your decisions and your actions. Wisdom and intuition is knowledge of both sides of the consequence, it’s understanding the value in the upside and the downside of your decisions.   BEST MOMENTS “Your intuition can be wrong” “There is no one side to anything one thing in your life” “There’s no success without struggle” “Sometimes faith in the universe is just lacking responsibility” “Wisdom is knowing what you don’t know as well as knowing what you do know” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

20 Okt 202018min

Penny Streeter OBE: Homeless to £208MILLION, Serial Entrepreneur [Business, mindset, entrepreneur, disruptors]

Penny Streeter OBE: Homeless to £208MILLION, Serial Entrepreneur [Business, mindset, entrepreneur, disruptors]

Penny Streeter was homeless and broke in the 80s but now, she’s a self-made entrepreneur, founder and chief executive of the A24 Group valued at over £200 million. Listen in as Rob and Penny discuss her incredible, motivational and emotional rollercoaster journey as Penny reveals all in this insightful episode of the Disruptive Entrepreneur. KEY TAKEAWAYS Hard work pays. You will never achieve anything if you just sit there and do nothing, you need to get up and work until you achieve your goals and you need to also understand that speed is very important for the success of your business. Aim to understand the game of your competitors very well and then outdo them in what you’re doing. It’s not hard to beat your competitors, you only need to beat them at their own game. The secret of growing your business is reinvesting everything that the business earns back into the business, and you will soon realise that the money you’re investing is growing.  Avoid loans at all costs. Try and innovate to make sure that you stay ahead of the game, have a big fear of failure. When you have the fear of failure, you will always work even harde Education is the key to success, you need to have the right knowledge in you for you to start and run a business successfully, but you also need to know that starting early gives you an added advantage of time, where when you fail, you've got time to get up and do the right thing. A sale is just listening to what your customer wants, and then providing them with that solution. A sale is the most crucial element in any business because if you don’t sell anything in a business, then you are not in any business. Changing your mindset could be the best thing that you will ever do because success is all in your mindset if you think you can't, you can't and if you think you can, you definitely can. It’s all about positive thinking. BEST MOMENTS “Nothing is forever.”  “There's no such thing as can't, hard work never kills anyone.” “Success does not come overnight, you grow with it.” “Anything can be done.” “If you say you can't and you keep pushing yourself away, then you definitely will never do it.” “Success is the best form of revenge.” “You just need a good idea and just to find that opportunity to start a business.” “It’s not how many mistakes you make; it's how quickly you can remedy things.” “If you feel you can do something, just do it, and just remain focused on it.” “Motivation plays a big part in everything that we do.”   ABOUT THE GUEST Penny Streeter OBE is the founder and chief executive of the A24 Group. In 1996, she set up what has become one of the most successful healthcare staffing organisations: Ambition 24hours, now part of the A24 Group. Driven by a passion for delivering a quality service, the company was one of the first providers to recognise the need for staffing suppliers to be ready and available to respond to emergency requirements for staff on a 24-7/365 basis. The 24 Group places over 100,000 hours of healthcare professionals weekly, operating on two continents, with a complement of over 350 recruiters and over 20,000 healthcare professionals. The group looks forward to a future of further opportunity and growth, in support of clients, candidates and patients. CONTACT METHOD https://www.a24group.com/penny-streeter https://www.restaurant-interlude.co.uk/ https://www.pennystreeter.net/ https://www.instagram.com/pennystreeterobe/ https://www.linkedin.com/in/pennystreeter/ https://www.facebook.com/penny.s.rea   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

18 Okt 202058min

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