10 Essential Hacks For Linkedin in 2020 [Business, mindset, entrepreneur, disruptors]
Disruptors20 Jan 2020

10 Essential Hacks For Linkedin in 2020 [Business, mindset, entrepreneur, disruptors]

LinkedIn can be a huge tool for you in 2020 if you know how to use it. LinkedIn gives savvy entrepreneurs and business owners a huge advantage and level planning field to expand their reach and increase their engagement. Join in and hear how Rob is utalising LinkedIn to maximise reach and generate high converting inbound leads at a cheaper cost. Discover how to expand your reach, what style of posts you should be sharing, how to generate regular inbound leads and the importance of recommendations. KEY TAKEAWAYS The LinkedIn platform gives you a huge advantage and level planning field for everyone. It does not restrict your reach your connections. With Facebook and other social media platforms, you’re likely to only reach 3% of your audience and only your first stage connections will see your content, however, with LinkedIn, your posts and your content reaches second and third stage connections. On LinkedIn, it’s easier to get your post seen by many more people and as a result, gain new connections. If you’re a marketer you’ll pay around £5 per lead and If you’re a salesperson each follower should be worth £1-£5 per person per year so LinkedIn is a great opportunity to increase your network. 10 Tips To Make LinkedIn Big For You In 2020 The optimum for LinkedIn posts is one post per day. The most important thing for posting is gauging the reach (views) this can be enhanced with LinkedIn lives although you will need to test for the optimum length. Additionally know your target market and tailor your content to that demographic. When posting cycle on engagement-jacking posts, one-story based post, four content-based posts and finally one offer based post. However, when you add a link into your post it can decrease your reach. Varying your posts and ‘content’ marketing is the best way to create leads on LinkedIn. Remember to share your stories of success, be personal and spark engagement/emotion, it’s important to remember your goal is to reach as many people as possible. Finally, with your offer based post ensure you’re offering a low price product or asking for those interest to directly message you. This will generate inbound leads. The first hour is the most important. Your post might reach up to 3% of your audience initially, however if you get engagement (like share or comment) in that first hour then your post will be pushed to 2nd and 3rd stage connections. Make sure to keep that hour free to engage with your posts and as a result, increase your engagement. Posts, articles, videos and documents are the four types of posts that you can put on LinkedIn. Documents are a relatively new feature but is getting really positive reach. This is a good way to increase our reach, for example write a bullet point list, upload it as a PDF and LinkedIn will convert this to a Slideshare and each click through your document/slides will register as engagement. This is a good way of increasing your reach and connecting with new audiences. LinkedIn lives posted once or twice per week can create really good engagement. Focus on getting and giving recommendations. If you give one it will DM that person and they will likely return the favour. Over time you will get good recommendations and your following will increase. SSI (Social Selling Index) This is the way LinkedIn score your profile and your posts. It’s important to keep this high as this will affect your posts reach and engagement. Add connections properly. You can search via job, demographic, title and more, it’s wise to only add connections of that niche and therefore only accept connections from that demographic. BEST MOMENTS“Keep testing because the algorithms are changing”“If you post and then share a link a little bit later it won’t kill your reach”“You have to do the content marketing thing to generate inbound leads”“LinkedIn can generate the best leads because they’re business people”“Embrace haters, trolls and critics as they will spark debates” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

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How to Set Up, Grow & Scale Your Business Part 1 [Business, mindset, entrepreneur, disruptors]

How to Set Up, Grow & Scale Your Business Part 1 [Business, mindset, entrepreneur, disruptors]

On this episode Rob gives us a list of steps that we need to follow in order to set up, grow and scale our enterprise. He gives us questions that we need to answer in order to identify our vision, values and purpose. He talks about the importance of being unique, testing, crowdsourcing, collecting feedback and pivoting frequently. How to be prepared for partners, staff, outsourcing and a couple of metrics that will help you grow. Why we need to focus on making money and ways to finance your business. [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

29 Aug 201640min

Caffeine Cast: When to Hire, When to Scale Up & When to Franchise [Business, mindset, entrepreneur, disruptors]

Caffeine Cast: When to Hire, When to Scale Up & When to Franchise [Business, mindset, entrepreneur, disruptors]

On this episode, Rob talks about hiring, scaling up your business and how to systemise everything so as to be ready for franchising. He explains why it is important to hire staff and why you need to do it now. How to use all key performance indicators in order to manage your staff and their responsibilities. How to systemise your business and be prepared for franchising, and of course leveraging leverage. [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

26 Aug 201625min

Raising Positive Kids Part 2 [Business, mindset, entrepreneur, disruptors]

Raising Positive Kids Part 2 [Business, mindset, entrepreneur, disruptors]

On the second part of “Raising Positive Kids” Rob goes on with steps which will help us as parents. Children aren’t meant to be happy but they need to be challenged. We have to be clear on our values, reward their efforts and not perfection and get them involved with hobbies or other events. Love and show affection for their mother and say “sorry” and “thank you”. It cures all.   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

22 Aug 201621min

Caffeine Cast: Rob's Routine & Your Daily Success [Business, mindset, entrepreneur, disruptors]

Caffeine Cast: Rob's Routine & Your Daily Success [Business, mindset, entrepreneur, disruptors]

On this caffeine cast Rob talks about his everyday routine and how he manages his time. He also explains why success is a consistent daily action and gives us tips on how to build key result areas and manage our diary so as to be more productive without working numerous hours per week.   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

19 Aug 201618min

Raising Positive Kids Part 1 [Business, mindset, entrepreneur, disruptors]

Raising Positive Kids Part 1 [Business, mindset, entrepreneur, disruptors]

Rob talks about being a parent and how to raise positive kids. Things you need to know or realise while having children. On this first part, Rob gives us 10 steps on how to raise our children and learn from them while they learn from us. Children will challenge us, they don’t have the same values as us and they will not do what we expect them to do, but they can teach us too.   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

15 Aug 201633min

Caffeine Cast: How to Leverage Leverage [Business, mindset, entrepreneur, disruptors]

Caffeine Cast: How to Leverage Leverage [Business, mindset, entrepreneur, disruptors]

On this Caffeine Cast Rob talks not only about leverage, but he goes one step further and explains what means to leverage leverage. He explains how network business models and networks have helped us so far and how we can take advantage of them to leverage leverage.   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

12 Aug 201614min

Rob Interviews Entrepreneur, Public Speaker and Author Shaa Wasmund MBE [Business, mindset, entrepreneur, disruptors]

Rob Interviews Entrepreneur, Public Speaker and Author Shaa Wasmund MBE [Business, mindset, entrepreneur, disruptors]

Entrepreneur, public speaker and author Shaa Wasmund talks about her career, female entrepreneurs, common mistakes that entrepreneurs do and business reputation. She also gives useful tips on how to successfully publish your book and make the difference, and reasons for being successful and competitive.   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

8 Aug 20161h 9min

Caffeine Cast: The Best Leverage & the Easiest Shortcut [Business, mindset, entrepreneur, disruptors]

Caffeine Cast: The Best Leverage & the Easiest Shortcut [Business, mindset, entrepreneur, disruptors]

On this Caffeine Cast, Rob talks about the 10 thousand hours stereotype and how you can use shortcuts to save time. Why you have to be the generalist that leads and leverages the specialists and what means that your network is your extended bank account.   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

5 Aug 201610min

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