![Building Your Brand, Reach, Followers, Fans & Income on All (Social) Media (Part 1 of 2) [Business, mindset, entrepreneur, disruptors]](https://cdn.podme.com/podcast-images/01CF05D225047B8DB0262AE160A21EFA_small.jpg)
Building Your Brand, Reach, Followers, Fans & Income on All (Social) Media (Part 1 of 2) [Business, mindset, entrepreneur, disruptors]
What gives the best reach, exposure, comments, shares, debates, trickle down revenue on all the social media platforms? Monetising Webinars, Facebook, Instagram, YouTube, Twitter and more are discussed in detail in this week’s Caffeine Cast. Discover the foundations and assets you need to build your brand, reach and exposure. 8 Ways to Post Your Messages in the form of videos, articles, blogs, image quotes, etc. to get the maximum viral reach + Another 7 Ways to Post! KEY TAKEAWAYS Start off with all the free platforms! You don’t need to spend lots of money on newspaper ads or pay-per-click. Facebook, Instagram, Twitter, Snapchat, YouTube, Podcasts, Webinars, Patreon, Quora, Reddit, etc. If you feel overwhelmed at the prospect, get an outsourcer or somebody who can do a bit of admin. Start with the platform you’re most established on. Populate all the other social media platforms with the bios and links from it. Use your posts from the last two months to populate the other platforms too! Would you rather have nine months to build a product and then have the product with no buyers or would you have natural followers, fans and buyers organically found over the previous nine months and then when you launch your product you’ve got hungry buyers ready? What content should I share? What’s my message? Express your truth within your niche, passionately! People can sense if you’re passionate, if you care, if you’ve taken time to research your niche, if you’re looking genuinely to solve problems. People can feel that and it can be done in your style! Try and find some kind of admin or outsourcer, now! That way you can take control of the platform which you gravitate towards and is within your niche. Post consistently! If you post around three times a week and maybe three times a day, it depends on your prolific nature as a commentator! It depends on your brand. If you’re an Interior Designer on Pinterest and Instagram with some nice pictures and text overlaid, then you could easily post three times a day. If you’re writing deep, well thought out articles, then one a week would do. Make it consistent! Post 70% about your business, your brand or your niche. 20% should be personal. 10% should be engagement-jacking, for example current affairs, something that encourages comments, reach, etc. If you get a lot of likes, comments, shares, reach, etc. social media platforms will reward you for more of that, Amazon too. If you get low reach, they’ll penalise you. There’s a real-time increase and decrease in reach. Every post, article, podcast, image quote is an asset. This asset could last decades! Post evergreen content, the internet’s still young! Plan your content in advance and post wisely. Don’t sell every other post. On Facebook, maybe I’ll offer my Podcast one every 50 posts. On my podcast, I’ll offer say for example, a free book every 50th episode. In emails, I may sell every 3-5 engagements. The more value I’ve given prior to given the offer, the better the sale goes. If I’m colder, I’m usually less effective. The more content you put out there, the more you’ll get back, including haters. Share the things in your life that you struggle with. Ones which you’ve battled, solved and overcome. When you share with vulnerability how you solved them and show that you cared to take time to reverse engineer what did work and what didn’t in order to pay it forward to others always gets really good engagement and commentary. People don’t action what they don’t believe so it has to be relatable to them. Seven steps, nine tips, five tricks. The step-by-step how to. If I said I was going to explain the meaning of life, you’d probably think it’s a bit of a big subject. However, if I said here’s seven tips to get happier, faster, it’s easier to assimilate. Don’t go for cheap, easy wins, they’re gimmicky. If everybody’s commenting on X and you turn the conversation around by commenting on Y then you’ll get a lot of reach and exposure. GDPR. I put a little post when everybody was emailing about their privacy policies. “The irony about it is that I’m getting more spam now about it then ever about it because of GDPR!” It got a lot of likes, reach and engagement and never would have worked unless everybody was talking about it. What do you stand for and what are you against? For example, follow Ricky Gervais and you’ll see he really hates cruelty against animals, especially dogs. 2-3 times a year. The Social Media Summit with Paul O’Mahony. I’ve partnered with one of the world’s experts in Social Media. A brand new event on the 7/8th July 2018 and the next 200 people who will take the next action and get the audiobook of Rethink Social Media this will get free tickets to this event in Peterborough at our Training Academy. Click on the links to buy the book, take a screenshot and email me at rob.moore@progressiveproperty.co.uk, if you’re one of the 200 then I’ll give you two free tickets! Social Media Summit. How to build your LinkedIn profile, stop wasting time and start making money on LinkedIn. We’ll teach you the same on Instagram, Messenger, with Bots, etc. Webinars too, we’ll teach you how to make a lot of money through these platforms. It’ll be personal so you can ask any questions you like! There’ll be keynote speeches, experts and also our mentees who are now our mentors who have built up their own personal brands and passing on that knowledge! BEST MOMENTS I’ve only started using LinkedIn in the last 16 months. I had around 16,500 followers and at first I didn’t know where they had come from! Then I realised it was the trickle down effect and I had the account open for eleven years. You’re best setting them up early. If you post only every two weeks but for ten years, you’re going to get brand, reach, exposure, lots of incoming leads and business and get very well known within your niche. People want to know a bit about you on a personal level, behind the curtain. They don’t care what you know till you know that they care. #real It’s nice to have variety, but you need to remain consistent with your brand. When you’re starting out, you’ll benefit from the algorithms and the reach and you’ll also be accessible to your fans and customers. Be accessible and engage! I try not to criticise anybody, if I’m worried about how I’ll come across then I’ll ask a question rather than make a statement. Pick things you believe in. Have your line which you’ll go to, but won’t cross. Mark Homer has started a petition to scrap tax on interest, nearly 20,000 signatures. Getting taxed on debt! [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com
7 Juni 201838min
Nicole Arbour: Rob Interviews with Controversial Internet Sensation, Comedian & Entrepreneur [Business, mindset, entrepreneur, disruptors]
Nicole talks with Rob about youtube and social media in today's world and how she runs her business. How comedy has been changed by social media and how she comes up with her concepts. Her thoughts on how to deal with haters, the best and worst advice he ever got and what really inspires her. [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com
3 Juni 201846min
Failure: How to Deal With, Defeat & Embrace it [Business, mindset, entrepreneur, disruptors]
How to accept failure as part of your journey to success. Why it will always happen, why the fear of failure serves a purpose and why the more successful you are the more you will fail. Embrace failure and people will perceive you as a leader! [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com
31 Maj 201817min
John McAfee: Rob Interviews Founder of McAfee Antivirus & Controversial Tech Entrepreneur [Business, mindset, entrepreneur, disruptors]
John McAfee talks with Rob about blockchain, security issues and the future of cryptocurrencies. How our world is changing, how to adapt and what to expect in the next few years. He also shares his thoughts about the educational system, the things he learned throughout his journey, the best and worst advice he ever got, and much more! [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com
27 Maj 201851min
How to Know Which (of Many) Ideas to Execute [Business, mindset, entrepreneur, disruptors]
Rob gives you 12 ways to filter your ideas and decide which are worth executing. Is your idea an asset? Is it something you love doing? Is it the right time to start? All questions you need to ask yourself before you start working on your new ideas, and how to save time while executing them. [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com
24 Maj 201820min
Bonus Episode: A Little Reading From the NEW Book “Routine = Results" [Business, mindset, entrepreneur, disruptors]
Rob reads the first 4 chapters from his new book Routine = Results which is available now. Routine = Results is Robs shortest book to date with each chapter being 1/2 pages per chapter, it will help you plan, manage, master your diary time and life. [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com
23 Maj 201822min
Grant Cardone: Rob Interviews Infamous Entrepreneur & Real Estate Mogul [Business, mindset, entrepreneur, disruptors]
Grant Cardone talks about his lessons and mistakes throughout his journey so far, his best and worst advice, life-work balance and much more! The importance of cash flow for any business or household, the taboo of talking about money and his thoughts on haters, education and the word "disruptive". [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com
20 Maj 201848min
Commit or Quit [Business, mindset, entrepreneur, disruptors]
How to commit on the present moment, remove all distractions and focus on the things you love! Why to fully commit to something or just quit! [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com
17 Maj 20187min
