Caffeine Cast: The 3 E’s of GREAT Content [Business, mindset, entrepreneur, disruptors]
Disruptors24 Sep 2020

Caffeine Cast: The 3 E’s of GREAT Content [Business, mindset, entrepreneur, disruptors]

Are you a content creator and wondering how you can elevate your content to make it great? Discover today Rob’s unique formula for creating really great content by following the 3 ‘E’s’. Learn how by offering educational, entertaining and emotional content you can create a loyal and engaged fan base. KEY TAKEAWAYS Really good content needs to include documentation, controversy and knowledge as well as knowing what your markets want, the pains and problems your niche has and the deep routed challenges your clients face. Whilst this creates good content, it does not necessarily create the great content that the three E’s can. The first ‘E’ is ‘Education’. Any content that teaches shows or guides the audience in some way is educational. The content may offer the audience an epiphany which resonates with the audience. You can always fall back on teaching them something surprising and new that perhaps they hadn’t thought of before. Secondly, your content must be ‘Entertaining.’ People love to be entertained. If you entertain your audience regularly, people will stop what they are doing and consume each bit of content you produce for a long time. You could perhaps add humour into your content to keep your customers entertained and engaged. If you are producing educational content you can couple this with entertaining content to create ‘edutainment’. The final E is ‘Emotion’. When you move people, you have a loyal follower and fan base. When you make your audience feel something they engage with you on a more personal level. Evoking one emotion per content is the best way to go. You can’t evoke too many all at once as it will be confusing for the consumer. Even heroes need to be fallible and have weaknesses. People love to understand the background to your success, whether that be the pains you faced and the struggles you overcame. BEST MOMENTS “Don’t be scared to try things, to entertain people and make some of your content fun and funny because it will work.” “Look I don’t care if people love me or hate me, but I want them to feel something.” “People love vulnerable posts. People love the honesty, the pain in success and the struggle in success.” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

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Is This The WORST Human Trait? Do You do this? [Business, mindset, entrepreneur, disruptors]

Is This The WORST Human Trait? Do You do this? [Business, mindset, entrepreneur, disruptors]

Rob discusses what one of the worst human traits to have is and we’ve probably all experienced this at some point and perhaps, you’re even guilty of doing it too? Or maybe you have been on the receiving end of it? Listen in today to find out what this trait is and how to overcome it and what you can learn from failure, struggles, pain and purpose.   KEY TAKEAWAYS One of the worst traits somebody could have is the joy they feel when seeing somebody fail. It is believed that the more successful somebody is the less joy they feel when seeing somebody fail. It is a human trait to feel pleasure from somebody's failure at one point in your life. When you may be struggling the most or when you are at your least successful, feeling satisfaction when others around you are failing may occur. This may make you feel less weak and less vulnerable and better about your own situation. If you are busy focusing on yourself and busy on your own mission, you probably won’t have time to focus on the success or failure of those around you. One reason not to judge others and feel satisfaction from other people's failure and pain is that nobody is perfect in personification. Some people do not have the perception and mindset that everybody is just trying to do the best that they can.   BEST MOMENTS “Why do so many people get pleasure out of other people's pain and misery?” “The more somebody is on a mission the less pleasure they get if other people are struggling” “If it is balanced, it is good to be challenged”   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

18 Apr 202019min

Q&A on Building a Brand, Entrepreneur Hacks & How to Scale a Business [Business, mindset, entrepreneur, disruptors]

Q&A on Building a Brand, Entrepreneur Hacks & How to Scale a Business [Business, mindset, entrepreneur, disruptors]

In celebration of the launch of the new Facebook ‘Stars Feature’  Rob allows his followers to ask the burning questions they want answers to and helps them discover the ways in which they can grow and scale their business. Rob has been handpicked by Facebook and one of only 20 people in the world to be able to use this brand new Facebook supporters feature, so don’t miss out on this exclusive content!   KEY TAKEAWAYS To build your personal brand you will need to ensure you are on all social media platforms. Linked in is great for business as it doesn’t restrict its reach only to your followers. Start recording podcasts in your field and commit to creating more content. The slow but deeper way to grow your following is to do it organically with a lot of original and consistent content. The quicker route may not gain you a loyal following. Doing lives on social media sites such as Facebook and Instagram will get your name out into the industries of which you desire. If you are looking to become a public speaker, start by giving speeches for a small number of people and gradually increase these numbers. Courses on public speaking are available with Progressive, to help perfect public speaking. Local networking events are a great place to start doing small pitches. To scale your business the number one starting point is by increasing your output of marketing tools. Secondly, you need to hire more people in the sales and marketing teams, this is vital for scaling. Another way is to work on the business, not in the business as well as building your own personal brand to gain more reach for you and the business. Improve your product and service to encourage more sales and increase the gratitude of your customers which will allow them to refer people to your product, encouraging real-life testimonials. Study your competition intensely and work out what they are doing and the things they are doing well or not so well. Make sure you and your business improve upon any shortfalls you see in your competition's product or service. Study other industries that are not the same as your niche because this could allow you to hybridise and create unique products and services in your own space by watching what other people do. It is not copying, it is modelling and you can add your own flavour into the new product to create more of a hybrid model. You want to leverage Facebook groups, there are a lot of consumers in Facebook groups that you are likely not a member of as well as using LinkedIn more as the reach is not restricted allowing you to potentially reach millions of people organically.   BEST MOMENTS “Speaking might sound easy and natural to those that are good at it, but actually it is not that easy to sound relaxed and calm, it takes practice” “ There’s no cost in marketing when getting referrals and recommendations. It is the lowest cost marketing but highest quality of lead” “If you copy what mentors and smart people have done you will get better results than not knowing what to do and doing it yourself, but it is good to be original and unique.” “When it comes to scaling up you need to leverage yourself”   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

18 Apr 202027min

Caffeine Cast: Some Productivity Hacks While Isolating/Quarantined [Business, mindset, entrepreneur, disruptors]

Caffeine Cast: Some Productivity Hacks While Isolating/Quarantined [Business, mindset, entrepreneur, disruptors]

Are you feeling fed up and unmotivated during isolation? Well here to save the day is Rob with another uplifting episode with some isolation hacks to help keep you motivated, moving and achieving the things you’ve been putting off for years. Now is the time for education in isolation!   KEY TAKEAWAYS You can certainly look to start the things you have wanted to start for years, now. Perhaps they could be books you have wanted to write or podcasts you wanted to start producing. Now is the best time to leverage these opportunities You could try to put more value and content onto your social media platforms. Increase your output of content and service during this time. Social media engagement is on the up, if you increase your valuable content it should gain more reach, shares, and consumers. Fully emerge yourself in online programmes and education. You can double down and immerse yourself in the education, masterminds, and mentorships available at Progressive. Use this time to get into meditation and mindfulness. You can also do home workouts and online classes which will help increase your productivity.   BEST MOMENTS “Could you serve your clients more and help them through this difficult time?” “It is okay to get out there and push your products and services as long as it adds value to people” “Let’s start supporting each other”   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

16 Apr 202013min

Struggling in The Lockdown? These 3 Things Should Help [Business, mindset, entrepreneur, disruptors]

Struggling in The Lockdown? These 3 Things Should Help [Business, mindset, entrepreneur, disruptors]

Discover Rob’s three top tips for surviving and thriving in lockdown. At this point, you may have experienced some wobbly days during isolation, well say goodbye to those days by listening to today's episode and learning how to stay sane, how to plan, how to structure and how to grow during the pandemic.   KEY TAKEAWAYS Everyone may be going through some ups and downs during this isolation period. The most important thing to remember is that you are not alone. Even if you feel alone, you are not. You need to talk to people much more than you might normally do. Since you are not having that physical connection with people, it is important to connect virtually to your peers, business associates, and friends. Find out how they view the situation, make light of the situation and check in on people. It is important to have a plan through this lockdown, however, you should take this one day at a time. The smart and healthy thing to do is to make a 90-day plan, and then take it one day at a time. Many people are not used to being at home, therefore structuring your day is essential. If you have been put on furlough you may not have the accountability of your daily tasks as you did before, you have all this extra time and this may be frustrating. Having a structure for your day will help you achieve your results, whether that be in business, homeschooling or exercise goals.   BEST MOMENTS “Everyone I have spoken to is having their own wobbly journey, some people are literally on their own” “Some people are being really creative through this lockdown” “When you have a plan, it stops you going into doomsday mode” “Discipline will equal freedom”   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

14 Apr 202014min

Robin Sharma: The Monk Who Sold His Ferrari [Business, mindset, entrepreneur, disruptors]

Robin Sharma: The Monk Who Sold His Ferrari [Business, mindset, entrepreneur, disruptors]

Rob is joined by bestselling Canadian author Robin Sharma most famous for his books ‘The Monk Who Sold His Ferrari and The 5 am Club’ Together they discuss and share publishing advice, Spiritual advice and how and why personal growth is essential to success. KEY TAKEAWAYS It is essential that we enjoy the world but not be of the world, a lot of people are making a lot of money but losing their soul in the process and that is a very empty victory. The publishing environment has changed a lot, but by self-publishing a book you can get it to market very quickly and with all of the technology available you can create a self-published book that looks just as good as a professionally published version, and the process is a lot quicker. Fear is a human emotion just like guilt. All entrepreneurs face fear, and we all face guilt, anger, and shame. We all face fear but fear lives in the place where your growth lies. What the best leaders do is they visit the places that terrify them.   There’s too much greed, too much unkindness, too much selfishness, too much entitlement, too much addiction to distraction. You have to be practical as an entrepreneur. Being disruptive is seeing what everybody else is doing and then getting to a place where you can develop the fearlessness to test your own voice. If you look at the great masters, these are all people that said here’s what everyone else is doing but I don’t think that’s right. The real question is, do we follow our relative urges to please or do we follow them because that’s the most authentic thing we can do to celebrate our primal genius. The journey of an entrepreneur is not an easy one, it’s the journey of growth you need to go right into your fears, feel it and experience the fear.   BEST MOMENTS “We live in a world where there is a lot of sheep vs people. In the age of social media there have become too many people called cyber zombies, they are not thinking for themselves”   “Great entrepreneurs are continuers, they face the rock-throwing of the jealous critics they face self-doubt, they face being misunderstood, they face frustration and they continue because their heroic mission is larger than the chattering voices of their fears and that is just a reality”   “They ridicule every great visionary before they revere them”   “If you can live your life in a way that even if no one understands s you, you do what’s right for you, then amazing things happen”   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979   ABOUT THE GUEST Robin Sharma is a Canadian writer, best known for his The Monk Who Sold His Ferrari book series. Sharma worked as a litigation lawyer until age 25, when he self-published MegaLiving, a book on stress management and spirituality. disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

12 Apr 202054min

Huge Announcement: Are You the Quick or The Dead? [Business, mindset, entrepreneur, disruptors]

Huge Announcement: Are You the Quick or The Dead? [Business, mindset, entrepreneur, disruptors]

bit.ly/multistreamsonline  [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

11 Apr 202012min

The Great Big Opportunity Right Now [Business, mindset, entrepreneur, disruptors]

The Great Big Opportunity Right Now [Business, mindset, entrepreneur, disruptors]

Now is the time for accelerated immersion. We’ve all been a 90-day opportunity to focus our time, to learn and grow, to start new ventures and to launch new products and learn new skills and it is a massive gift, so how are you using your time in isolation? We no longer have the excuse of time, our world is being disrupted and it’s time for you to disrupt your industry, get productive and grow your business.   KEY TAKEAWAYS When people want to start or scale their business, their excuse is always that they don’t have time. But now we have a golden opportunity, you should be relentless, resilient and productive in your approach to launching new products and scale your business.   Before the lockdown and before we were in this situation imagine if you could pause the world for 90-days. Imagine if you had the time to read the books you put on the shelf, listen to the podcasts you want to listen to and educate yourself and focus yourself on your new business venture.   Right now is probably the first time in our life that all of our excuses do not matter and it creates an opportunity for us all to learn, grow and accelerate our educational immersion. There will be two types of people that look back on this 90-day opportunity. Those that do nothing and hope the world goes back to normal and those that double down on content out and in, leverage the increased activity on social media and those that create and launch new product and services.   Social media is more active than it’s ever been so how are you leveraging it? People are searching more, engaging more and buying more. So what products and services in your business can you launch online?   BEST MOMENTS “We have been given a golden opportunity” “Social media more active than it’s ever been” “You’ve never been able to put the world on pause and accelerate your immersion.” “Mother nature has given you an opportunity, are you going to take it?” “The world is on pause for X amount of days it time to educate yourself, build your brand and grow your business”   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

10 Apr 202022min

Caffeine Cast: School Closure Opportunity & Kids Content from me (coronavirus) [Business, mindset, entrepreneur, disruptors]

Caffeine Cast: School Closure Opportunity & Kids Content from me (coronavirus) [Business, mindset, entrepreneur, disruptors]

Teaching your children how to manage money and how to start, grow and scale a business are essential skills and Rob will be providing exclusive new children’s content to keep kids in isolation learning from home. This new content will be available 2-3 times a week and is aimed at children, and keeping them productive during isolation as well as teaching them life-changing entrepreneurial skills they may not receive in school.   KEY TAKEAWAYS Many people agree that schools are vital in educating children as well as teaching them valuable life skills. However, it can be argued that there is a gap in schooling when it comes to learning about running businesses, managing money and budgeting. It is a great time for your children to start sharing their content on popular social media sites such as TikTok or YouTube. Make their screen time productive. The content will be available on the supporter’s programme, all content will be live and then recorded and this content will be specifically designed for encouraging your children aged 5-18. If you want to raise your kids to have their own business, manage their own time and become content creators, then this content is really helpful and will encourage them to be productive, creative and learn valuable life skills.   BEST MOMENTS “This is a worrying time for parents, how are you going to keep them occupied and entertained” “Different content on how to be entrepreneurial, productive and creative” “How to traverse this difficult time, but as a child”   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

9 Apr 202014min

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