![Caffeine Cast: How to Sell on Social Media [Business, mindset, entrepreneur, disruptors]](https://cdn.podme.com/podcast-images/01CF05D225047B8DB0262AE160A21EFA_small.jpg)
Caffeine Cast: How to Sell on Social Media [Business, mindset, entrepreneur, disruptors]
If you want to get to make a killing on social media, leverage free online platforms for more reach and gain a massive online audience to grow your business, this is the episode for you. But if you’re looking to achieve these kinds of results you to need to know how to play the game. Discover the do’s and don’ts for making a lot more money on social media, the simple rule for creating great content and the secret behind identifying your perfect niche and your ideal clients. Tune in today with your host, Rob to find out more. KEY TAKEAWAYS The Do’s of Social Media Selling Identify your niche and your ideal client before selling. Ensure you know exactly what your target demographic is. To find your niche all you need to do is find your the top 20% of your clients. These are the ones that buy the most, require the least customer service and refer new business. Figure out how you acquired them, what marketing is needed to engage with them and scale-up. Make sure you have accounts on every social media platform and you’re populating them with content regularly. Ensure it’s clear on all your profiles what you do and who you are. Join all of the niche related Facebook groups and also start your own. Get known and get seen. Before anything gives lots of value first. ‘Jab, jab, jab, right hook’ work out a ratio for your value content to sales posts and always engage in the comments, post on others posts and you will become known in your niche. Continue to do this and you will see the compounding effects of content marketing. Follow the 80/10/5/5 rule: 80% of the time your content needs to be on brand and focused on your niche. 10% of the time make it personal and cover what you’re doing. 5% of the time focus on newsjacking and building engagement to increase reach and comment on topical news. 5% of the time is selling, however it can be more profitable to sell to clients away from social platforms where they are more captive and you can get them in a sales verticle. Make sure you leverage all of the free social media out there including podcasts and know when you’re building your profiles and when to cash in on the platform” Focus on collaborations and joint-ventures. In the beginning, these may not be a 50/50 split as you grow but this will help you reach and help to grow your business and increase your following. Be persistent, consistent and patient. If you want to get the results that social media can bring you to need to play the game. The Don’ts of Social Media Selling Join a load’s open group Facebook groups and start spamming them for sales with pre-written sales copy and simply ‘copy & paste’ this method across multiple communities. Don’t go into a group and try to scrape the group for customers and clients and attempt to get them into your own private community or off Facebook and over to your opt-in page. Don’t direct sell on social media, it doesn’t work that well and doesn’t work for every business. BEST MOMENTS “If you don’t know your niche yet, do some market research. This can be done by polling open Facebook groups and engaging with different audiences to find your ideal client but make sure you don’t sell to them.” “If you’re directing your clients away from Facebook you’ll get less reach as Facebook wants the content to stay native. But after a while, you’ll build up extra reach through Facebook’s algorithms and more awareness and then you can make your sales offer.” “For selling on social media it’s good to have a ‘lead magnet’ that entices them away from Facebook and into your database which is a more sales-driven eco-system. This could be a webinar or free content. This technique can also be done with a ‘product magnet’ for example a paid-for book, digital course or USB.” “Social media is like a forest you need to know when to cash in on the fruits of the forest but if you do it too early you’ll end up cutting all of the trees down” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com
13 Dec 201918min
![RANT! 'Why' "Lead by Example" is Bad Advice [Business, mindset, entrepreneur, disruptors]](https://cdn.podme.com/podcast-images/01CF05D225047B8DB0262AE160A21EFA_small.jpg)
RANT! 'Why' "Lead by Example" is Bad Advice [Business, mindset, entrepreneur, disruptors]
Have you always thought that ‘good leaders’ are the first ones in the office and the last ones to leave? The hardest working in the team ‘leading by example?’ Well, tune in today to Rob’s Rants as he discusses why in today's era, ‘lead by example’ is really bad advice! Rob dives into how the leadership role has changed in recent years and most importantly how you too, can become a successful leader without the longest workdays KEY TAKEAWAYS When labour (hard manual work) was the main source of work than leading by example, was really good advice. However, the world has now changed, we are now in the knowledge era where leading by example is really bad advice. Rethinking the modern leader. A modern leader will know their role in their team. You need specialists in each position. Each member of your team will have their own role, meaning as a leader it is not necessary to work the hardest, show up the earliest or stay the latest because you have your one role. The paradox of leadership. The people who have the least amount of money, the least amount of free time and the least staff, they do everything. An old leader would do all the work themselves because it was a work based ethic whereas a new leader would find the best specialists, strategists, managers, etc and would put in the organisation the best people for the job. A leader is a generalist. They are good at strategy, vision knows how to put a team together, etc but they are nowhere near as good as the specialists they put in their place. An old-style manager will want to have control over everything and to oversee it, which could only work in a small, low-profit business, if you want to have a large global and successful business then you have to let go to grow. A leader isn't finding other generalists, they are finding specialists. Rethink your definition of leadership. The best leaders in the world develop other leaders. Modern leaders need peripheral vision. BEST MOMENTS“Great leaders find smart people, give them slightly too much to do, and then get out their way”“Work smart not hard”“Modern leaders need peripheral vision” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com
11 Dec 201912min
![Grant Cardone: Why You Should Micromanage & The Secret to Wealth [Business, mindset, entrepreneur, disruptors]](https://cdn.podme.com/podcast-images/01CF05D225047B8DB0262AE160A21EFA_small.jpg)
Grant Cardone: Why You Should Micromanage & The Secret to Wealth [Business, mindset, entrepreneur, disruptors]
What is the secret behind billionaire success? what are the traits or entrepreneurs, leaders and philanthropists? In today’s revealing episode Rob interviews International Speaker, Entrepreneur & Best Selling Author, Grant Cardone. Listen in to discover the trials and tribulations of Grant’s success, what it takes to overcome an addiction and how you too can shift your attitude away from fear and towards success. KEY TAKEAWAYS Why do we need billionaires? Yeah, we need people taking the risk. People need to take more risk, people need to put themselves out there. People need to hire people. There are too many small companies in too much small thinking going on. Billionaires do pay a lot more taxes to the government than people think. The problem that people need to complain about right now is not the billionaires, because what they're saying is there's income inequality, wealth inequality, but the reality is there's education inequality. The billionaires play by a different set of rules than everybody else. You need to learn how to win in the game, don't hate anybody, don't hate the game, don't hate the player, learn the game. Can anyone become a billionaire? Yes, anyone can become a billionaire if you made, one; major decision. Number two; got the right vehicle, and three; didn't quit on it. Why do you love micromanaging? Operate your business like it's an organism that needs its vitals checked. Be the one most interested and have an eye for things that other people for whatever reason don't say. So rather than getting furious about them not doing it or not seeing it are quitting, just turn it over to them. Trust no one to do their job, tell them to show you. How much did you spend, show me? I want to see it. Have that need to want to know every detail of the important things in your company. It’s either you micromanage now or wait until the things in cardiac arrest. When you do these things, how do you want to be known? And then that might be linked to, why don't you just do one thing about real estate? I want to be known for helping people. Nobody's going to remember how much real estate, the plane I've flown or how much money I have, nobody. Nobody's ever remembered for that. Bill Gates won't be remembered for being the richest person in the world. He'll be remembered for he did something special. As a drug addict, how did you shift from that and become so successful? When there's no male figure in a family, worldwide these numbers, drug addiction, incarceration, suicides, like grades, not completing schools, every major indicator for a kid, girl or boy, when there's no father present, they get destroyed. When I was 10, my dad died, 16 I got introduced to drugs. And I didn't plan on being a drug addict. I think I went for treatment when I was 25. Between the ages of 16 and 25, nine years, I tried to quit drugs for 10 times a day for nine years. That’s when I decided to quit drugs. How do you manage your energy? How do you balance all these things that you do? Not everyone can manage their energy, not everybody takes responsibility for their energy. The thing to do is to take responsibility for the energy. I don't manage anything, I'm running controlling and I’m running the operation. Energy comes from doing what you love and being passionate about it. I would tell people to follow the money or be in a game that you are sure that you’re going to win. If the world will not reward you, if the world will not say, “Here, I want to exchange something I find valuable with something you do.” You might want to look at a different thing today because if it's valuable, people will pay you for it. What is Scientology? Scientology is a practical, it is not what you see in the papers, the tabloids, CNN, or the quitter on the documentary, it's for honest people, they want to take a look at their life and know they have more potential and if you believe you have more potential, what they do there is they show you ways to get rid of things that might be blocking the individual. They showed me how I can remove barriers in my life, self-imposed barriers, self-imposed destructive thinking, ideas, weird reactions I had to situations, the inhibition to talk to people, the ability to have confidence in any room or an interview or to know how to communicate. Why do you believe in Scientology? I've been interested in my whole life and who I am. Why am I either winning in life or having troubles in life? What does it take to make a marriage work? What does it take to make money work? What does it take to be happy? How can I find my purpose? Where's my energy? Scientology's helped me with all these things? What's your attitude towards fear and risk? You got to take the risk. The best way to stay out of harm's way is to be the most dangerous person in the room. BEST MOMENTS “You'd rather have bad up than perfect not.” “If you let everybody contribute to an idea, you would end up with nothing.” “Intelligence is overrated, but speed gets rewarded.” “You need to learn how to win in the game, don't hate anybody, don't hate the game, don't hate the player, learn the game.” “It takes money to move things, you're not going to move the bar on anything on this planet today.” “Accountability is underrated, the easiest person to lie to yourself.” “It’s either time or money, decide which one you are running.” “Procrastination is the curse of perfectionism.” “Make sure frequency and speed are over quality. Quality comes as you go.” “Staying small never works.” “The great secret about Scientology is how many super, super successful business people use it because a successful businessman knows or businesswoman knows money's not everything.” “The only people that think a million dollars a lot of money is the people that don't have it. The only people that think you can live on a million pounds are the people that don't have a million pounds.” “Start investing money.” ABOUT THE GUEST CEO of CardoneCapital, international speaker, entrepreneur and author of The 10X Rule & creator of 21 best-selling business programs, Grant Cardone owns & operates seven privately held companies and a $1.4B portfolio of multifamily properties. Named the #1 marketer to watch by Forbes Magazine, Cardone is also the founder of The 10X Movement & The 10 Growth Conference, the world’s largest business & entrepreneur conference. CONTACT METHOD https://grantcardone.com/ [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com
9 Dec 20191h 23min
![Caffeine Cast: How to Think Like an Entrepreneur [Business, mindset, entrepreneur, disruptors]](https://cdn.podme.com/podcast-images/01CF05D225047B8DB0262AE160A21EFA_small.jpg)
Caffeine Cast: How to Think Like an Entrepreneur [Business, mindset, entrepreneur, disruptors]
Most books tell you to ‘go for it’, ‘dream big’, ‘follow your passion’, and so on… but the thing is, these might be too dangerous of an advice for those who are just setting foot in entrepreneurship. Aspiring entrepreneurs must know the realities and learn how to be critical about them. So, in this episode of The Disruptive Entrepreneur Podcast, Rob discusses how to really think like an entrepreneur without the flowery and delusive whatnots you need roaming around the Web. There are only 9 things one must take note, to start and develop his entrepreneurial career. Know more about them when you listen in. KEY TAKEAWAYS Wear the very opposite of the rose-tinted glasses. Optimism isn’t bad at all IF you could see what’s beneath the surface—the real problems and the severity of the situation. See an opportunity in everything. When an entrepreneur’s bombarded with tricky situations, instead of acting up, he immediately gets his thinking hat on and draw out some solutions while having to monetize at the same time. Create MORE value. An entrepreneur, even in the middle of recession, or any economical, political changes, will do everything to produce more for the consumers. When you create a product or service that people value, it’s only then that it becomes fulfilling. Create value NOW. Entrepreneurs offer their expertise without thinking much of what they’ll get. They know that their will be risk, but they also know that people trust you more when they see real outcomes. We solve, we serve, and we scale. You can start small, then grow it into an empire. Think big. Create fair exchange. As an entrepreneur, you’ll be transparent with everything that you do. Always do the right thing. Make sure that the products are fairly priced no matter what. Take calculated risks, progressive incremental risks. You can’t go all in whenever you see fit. Make sure you’re well-equipped first—educate yourself. We are producers, value-creators. Are you producing or consuming? Producers are the changemakers, the trendsetters. You’re on a mission to create a positive effect on everyone’s lives. Disrupt, innovate, repeat. It’s always a cycle in entrepreneurship. It’s difficult to control the external factors involved, so insteatting them control your progress, be the change that you want to see. Always bring new ideas on the table. BEST MOMENTS “You got to be able to spot the problems.” “They are PRODUCERS for the consumers” “Entrepreneurs seem to create more jobs, seem to pay more taxes.” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com
6 Dec 201911min
![RANT! It Takes 10 Years to be an Overnight Success (They Say) [Business, mindset, entrepreneur, disruptors]](https://cdn.podme.com/podcast-images/01CF05D225047B8DB0262AE160A21EFA_small.jpg)
RANT! It Takes 10 Years to be an Overnight Success (They Say) [Business, mindset, entrepreneur, disruptors]
It doesn’t necessarily take 10 years to gain success now because speed wins. It’s easier than ever before to use the network effect, reach people and leverage. Rob explains how you can take advantage of this observation to gain success quicker than ever before. KEY TAKEAWAYS You do need to put the work and effort in to gain the reward of success however the world has changed. People can get rich quicker now compared to before. People aren’t leveraging the internet enough or using the network effect. Information travels at the speed of light now so you can reach people locally as well as globally. Social media is free so you can use all of these resources to get reach to your audiences quicker than ever. You can also get feedback in the same day. You can test quicker than ever before which means your can update quicker to suit your market and find bugs faster. The more you put out content and spend time on platforms the more you’re rewarded by these platforms with further and more reach. You can now do collaborations, have reviews or find people from anywhere in the world. So it’s easier to leverage than ever before. BEST MOMENTS ‘Work hard enough not to have to work hard.” “Yes it takes time, but it doesn’t have to take a lifetime”. “speed now wins.” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com
4 Dec 20198min
![How to Keep Reinventing Yourself & Career With Jay Alderton [Business, mindset, entrepreneur, disruptors]](https://cdn.podme.com/podcast-images/01CF05D225047B8DB0262AE160A21EFA_small.jpg)
How to Keep Reinventing Yourself & Career With Jay Alderton [Business, mindset, entrepreneur, disruptors]
Tune in to hear the inspiring journey and impressive rise of Bestselling Author, Podcaster, Personal Trainer & Body, Brain & Business Entrepreneur, Jay Alderton. Rob and Jay discuss what it takes to navigate the world of business, how to turn your passion into your profession and how to utilise online social platforms to gain a loyal following. They go on to dive into the psychology behind why people like, comment share and follow and how you too can spark an emotion, gain customers and grow your business. KEY TAKEAWAYS Jay became a personal trainer whilst in debt and put everything on his credit card to open a studio. Eventually, Jay partnered with fitness brand Grenade and grew his brand. Jay’s entrepreneurial focus is on body, brain and business and as a result, his business is separated into B2B and B2C ventures including weight loss programmes, accountability programmes and personal training both online and offline, as well as helping other personal trainers and fitness entrepreneurs grow their businesses. Jay teaches them how to grab attention online, how to scale and grow digital products in the fitness space and have fun doing it. “You’re either a boat-burner or a toe-dipper. Don’t just quit your job and follow your passion, invest some time in the evenings and weekends and see if it’s a scalable business model. Additionally, you can set a 3-year plan to equal your salary through your part-time ventures and then quit your job. But when you can scale your passion and it works financially growing your business doesn’t feel like working and learning is engaging. When you’re involved in something that you love it doesn’t feel like work.” Most entrepreneurs don’t need to speed up and generate more business, they need to slow down, prioritise and systemise. You need to change your mindset from exchanging your time for money and investing to get some time back. Three things can help you start a business and grow a following when you’ve got nothing. 1. Networking & Joint-Ventures 2. Social Media content marketing & personal branding 3. Providing a service. Asking for help is a strength and not a weakness, the people you hang around with will influence how to act and react and social media is a great tool to practice your emotions and expose yourself to trolls and critics because if your more yourself you will grow as a person, create relationships and turn the people that hate you into fans. BEST MOMENTS “When you’re a personal trainer you’re everything. You’re a marketer, web-developer and everything in-between” “Unlike a physical business operating online means you’re open all hours” “When you’re passionate about the business you’re growing it doesn’t feel like working and learning is engaging. When you’re involved in something that you love it doesn’t feel like work” “I now read 3 or 4 books a month, I now just love learning and having a social media following allows me to share what I’ve learnt and simplify it for my audience.” “If you can’t explain it to six year old you haven’t learnt it yourself” “I wouldn’t be here today is I hadn’t been made redundant” “You’re either a boat-burner or a toe-dipper” “Thoughts are not your reality and reality are not your thoughts” “Word of mouth is the most powerful thing in business” “Top of mind is tip or tongue” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES Mindset With Muscle: Proven Strategies to Build Up Your Brain, Body, and Business, by Jamie Alderton Contagious Book https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 ABOUT THE GUEST Best selling Author, Entrepreneur, Podcast Host & Fitness Trainer Jay Alderton went from a redundant contract worker to one of the top Body Transformation Coaches in the UK, has transformed thousands of lives in the process. He has spoken alongside experts such as Shaa Wasmund and Gary Vaynerchuk and shares his in-depth knowledge of what he has learned from his time in business, fitness, and life competing at British, European and World level Physique Shows. Jamie has created multiple successful businesses and balances the entire act with his family life as a loving husband and father CONTACT METHOD Official website: https://www.jayalderton.com/ Facebook: https://www.facebook.com/JayAldertonOfficial/ YouTube:https://www.youtube.com/channel/UCOKOB4Eb1s-MSA9TRistZcQ Email: info@jayalderton.com Podcast: https://podcasts.apple.com/gb/podcast/mindset-with-muscle/id1446617327 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com
2 Dec 201954min
![Caffeine Cast: 8 Ways to ‘Game’ an Interview [Business, mindset, entrepreneur, disruptors]](https://cdn.podme.com/podcast-images/01CF05D225047B8DB0262AE160A21EFA_small.jpg)
Caffeine Cast: 8 Ways to ‘Game’ an Interview [Business, mindset, entrepreneur, disruptors]
Discover the 8 ways to game, prepare and prevail and nail an interview. If you want to land your dream job, succeed in interviews or just learn how to pitch better this episode is for you. Rob dives into the 8 simple ways to prepare for an interview and how you can game the system with simple tips and tricks to stand out from the crowd. KEY TAKEAWAYS How to prepare for an interview, portrait yourself incredibly well and get the job you dream of All candidates will lie - People are prepared to lie to get a job so your strategic advantage to get a job is to simply not lie. Always tell the truth and be honest about your weaknesses and mistakes and this will resonate with the employer and give them a reason to believe that you will always be honest with them moving forward. Be honest about your weaknesses - Don’t immediately re-package your weaknesses into strengths and try to spin them into a positive, we all have weaknesses and all have upsides and downsides. Your weaknesses shouldn’t be a deal-breaker for the role as long as it’s not a required strength for the position you’re applying for. Be honest about the last roles that you left - Don’t ‘bitch’ about your previous employer and give off the impression that you’ll do the same at your next company/. Don’t simply blame your previous employer for your faults, be honest and take the opportunity to be truthful when other interviewees won’t. Don’t over-talk or go off on a tangent - Answer the questions, wait and answer again. You don’t need to pitch yourself too much and go off on tangents and fill the silent gaps with ‘something’ If you don’t have an answer be honest - It’s okay not to know the answer to everything, be honest and say ‘you don’t know’ you’ll get back to help or you’ll look into it. There are 3 main areas that you need to research - 1. The company you’re going to work for 2. The role that you will be fulfilling 3. The interviewer that will be interviewing you. Ask prepare questions - When you get your chance to ask prepared and educated questions that make the interviewer think. Aim to reverse sell them “why should I come and work for you” “what will the position do for my career development” Give the interviewer the chance to sell themselves to you. Prepare a final closing statement - Aim to have a solid closing statement that encapsulates you and what you can do for the end of the interview. This is where you will sell yourself, pitch what you can do and make your big claim” BEST MOMENTS “There’s a time an a place for selling yourself, however, if you sell yourself at the expense of the truth this will damage your future working relationship with the employer.” “Don’t just package your weaknesses as strengths, for example, stating you’re a ‘perfectionist’” “Sometimes it’s best to stay quiet and allow them to answer the questions. Don’t go off on a tangent give clear and concise answers to the specific questions” “You will lose a big opportunity if you don’t research the interviewer” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com
29 Nov 201916min
![RANT: Critics Do Have a Purpose (Own it Like a BOSS!) [Business, mindset, entrepreneur, disruptors]](https://cdn.podme.com/podcast-images/01CF05D225047B8DB0262AE160A21EFA_small.jpg)
RANT: Critics Do Have a Purpose (Own it Like a BOSS!) [Business, mindset, entrepreneur, disruptors]
Critics have a purpose in business and in life and if you can understand and embrace them it can really help your business and your growth. Listen to Rob’s surprising rant about the purpose, benefits, gifts and growth of having critics, trolls and haters. Discover the hidden lessons in criticism and how your critics are actually your biggest drivers of growth. KEY TAKEAWAYS The purpose, benefits, gifts and growth of having critics. Everything that you think is unfair you’ve probably done to someone else/ Everything that you don’t like is based on your own values and not theirs. It’s wise to remember that the traits that you dislike in others we have in ourselves. A lot of critics are just lashing out, they’re emotional and seeking attention as a result of something in their lives. A wonderful thing to do is to be kind to people when they’re being unkind. It’s important to remember that they are not unkind people they are just acting unkindly. If you understand your critics and realise that they are acting emotionally you can help to serve them and even help them and turn them into a customer. When you get criticised the only thing you’re really interested in is your own emotions and overcoming them. The greatest gift you can give to the critics is also the best gift for yourself. If you can ‘let go of it’ you will have a better mindset and mind space. In reality, you’re the one who’s suffering when you react to how a critic ha reacted to you. Growth is found on the border of support and challenge. When you have a critic that is a challenge but as a result, your fans will support you so you have an equilibrium. You need to have both otherwise you will get complacent, cocky and arrogant or be broken. You need to be careful where you invest your time. If you invest too much of your time addressing critics, trolls and haters your business may suffer so be wise with how you respond. Your critics give you the best lessons., your critics help you to search, grow and look internally when you’re balanced and help you ask yourself about growth. Critics are also great for your marketing algorithms, a critic will help you grow the best by engaging with your social posts and content posts. BEST MOMENTS “The more your business grows and the more money you make the more critics and trolls you will attract.” “The lowest form of marketing is to criticise others to elevate yourself”“Hurt, people, hurt people” “It’s ironic that the critics don’t like being criticised” “Forgiveness is about you letting go of all of the emotion and anger” “Kill them with kindness” “Critics are reaching out for attention, likes, respect, followers and fans. But the reality is you are too.” “When you block a critic you will just manifest another one. You need to overcome them” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com
27 Nov 201920min





















