Why You Shouldn't Take Life Too Seriously

You’re bound to create the next best thing. Don’t tell other people you otherwise. In this episode of The Disruptors Podcast, Rob encourages you to get your thinking cap on start looking for new ideas. Contrary to what other people believe, you don’t have to be in a specific creative niche to be ‘creative’. Our skillset – whether it be technical, leadership, management, or anything you can think of – can propel you to go to greater heights. Discover where you must look for those money-making and world-changing ideas. Rob also takes a look back on his tips on How To Be An IDEA MACHINE, which he discussed in a previous episode. There’s no other time to waste on every second that passes, especially in this fast-paced world, so start tuning in to begin creating NEW ideas! KEY TAKEAWAYS Take on someone’s idea and improve on it. Take a look at the geniuses’ works and put your own spin to it. Think of how you can make it your own and marketable. All new ideas can be solutions to existing problems. So, if you’re looking for the ultimate idea that will make a run for their money, look at what they need. The world changes over time. It just means that there is always a new idea that rises up. It’s up to you to observe and judge what’s best for you to monetise. How to be an Idea Machine: Be open to the fact that you CAN have ideas. Be open-minded. Clear and empty your mind. Get in an environment that inspires you. “There’s a lot in the world that you can’t control.” It’s hard to manoeuvre the strategies and tools for the challenges that you meet along the way. BEST MOMENTS “It’s not a good idea to copy someone’s work.” “I would definitely challenge you to think with a new, better, or a different way of doing things.” “Great ideas and solutions come at the most random times.” “There’s an infinite number of ideas waiting – solutions to problems. If you seek to solve problems, then you will create new ideas.” “Build assets as you go.” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

11 Jan 201914min

The world has changed and social media is changing it fast. In today’s episode, Rob shares with you how to scale up your social media, brand and reach, without paying external agencies, experts or using a lot of your own time. Discover how to compartmentalise your diary to harness the power of social media with ruthless and maximum efficiency that suits your needs takes only 30 minutes per day and builds your online brand. Join The Disruptive Entrepreneur Community & Ask Rob a Question. KEY TAKEAWAYS The most important thing if you’re looking to build an online brand is to start compartmentalising your diary to create 30 minutes a half (half a day a week) where you will dedicate that time for business-related social media. In five hours a week, you can get a hell of a lot done. You could write five good content-related posts in your niche and you can leverage this by pulling two of these from the Live video you did that week. Your aim should also be to engage in other threads that are relative to your niche and share links to articles and content that supports your content range. Be strategic about the messages and the content that you’re putting out there. Be consistent in the messages you share during your five our (business-related) social media activity and you’ll start to attract some people that are interested in what you do. You’ll get engagement and over time it will build and build and your following will grow. You need to adopt social media channels that can act as channels to your market, fast and ideally free, so plan in your social media time where you will get the most response and it will leverage the most amount of effective time for you. The best time to be on social media is 8:30 AM and 20:00 PM. If you want an instant return from social media you’ll need to spend money, simply start by re-purposing your content across multiple channels and consistently sharing your voice and your views with the help of outsourcers. BEST MOMENTS “Don’t engage in debates or check-ins, only business-related social media” “Spend 95% of your time on social media building your brand and the other 5% if when you’re getting distracted” “You don’t plant a seed and the next day expect a tree” “The world has changed and social media is changing it fast” “You can pretty much contact millions of people online for free” “Be consistent and plan in social media, 30 minutes per day, five hours per week” “You don’t have to get up at 4 AM, you just need to work smarter, not harder.” “Help people by doing something that you love and within a niche that you can sell in.” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

7 Jan 201919min

Should you only work with clients that bring you joy and happiness or should you put some money in the bank and drum up some business? Sometimes you just need to get out there and sell some stuff, so that you can find and understand the market that you're in. In today’s episode, Rob explains why its better for your business if you start now and get perfect later.   No matter what business you’re in you will always have to deal with difficult customers but it’s your job to deliver for them, to serve them and solve their problems. This is the nature of a business and the task as an entrepreneur.   Join The Disruptive Entrepreneur Community & Ask Rob a Question. KEY TAKEAWAYS Once you know who your audience is you can tweak and tune your marketing message to attract the ones you want to attract and repel the ones you want to repel. You need to get out there and get selling and get perfect later If you only work with clients that give you perennial joy and happiness you'll never have any clients or any ongoing business. You can work with clients that better fit your niche and are more suited to your business. Target a certain type of client that's within your market but realise that you will always have clients that are demanding and difficult to deal with.   No matter your client, your job is to deliver for them. When you're making decent money and you're turning a large margin you can pick and choose your clients. But in the beginning, you simply need to put money in the bank. Once you've made a profit you can work on your target audience, tweak your marketing and put in some pre-qualifies so that you reduce the difficult clients you deal with. BEST MOMENTS "Happiness is research towards a worthy goal""There's a big difference between like and respect""A business is not about liking each other, it's about serving others and solving problems""Sometimes that demanding client will be the most successful and have the best results""It's wise to be more balanced, look at how you can change and how you can be better to work with""No one was born to serve your needs and fantasies" [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

4 Jan 201912min

Welcome back to another episode of The Disruptors with your host Rob Moore. In this latest episode Rob goes through a series of actions to make sure that you are really clear on your brand. Brand marketing is where you are known in the customers mind for certain values and associations. You are the first product they think of. Make sure to listen so that your brand isn’t just a logo.   Key Takeaways   A Brand Isn’t Just A Logo. Your brand isn’t just a logo it’s what your known for. It’s the real estate of the mind.   What Is Unique About You? In your niche there will be others in your field. Don’t get put off by that but show yourself in a unique way. There is always room at the top for the best and the specific.   What do you stand for and what do you stand against? Make sure you stand for something. For example Vegans stand for sustainability and are against animal cruelty.   What do people consistently say about you that is marketable or memorable? Your customers and fans will give feedback on what they like about you. You should listen to them. There is a paradox between what you are inspired to give and what the world is ready to receive.   Listen To Your Critics. Your critics are also giving you feedback on how you are perceived in the marketplace. Try and sideline your ego and listen to them.   What words or values could you own? What phrases could be owned by you like the Nike ‘Just Do It.’ What are you synonymous with and for? This might be a merging of values that you hold it life. You don’t have to actually own it, but customers know they will get that word from you. If you are not consistent with your brand then you will lose any good will you have amassed.   What is your mission and vision? How are you going to change the world? The vision is the unattainable outcome that your company exists to reach for. Read the vision and mission of companies that you are inspired by .   How do you help solve people's problems? Product creation is all about solving a meaningful problem. What feedback are people in your community giving you around the problems that they are facing.   What is your story? People buy stories, your past, your struggles and your results. Then, now, how and action is a good model for telling your story in business. It should include your credibility and the reason why people should buy from you. Bios should be maximum two fold so one full page in a book. Combine who you are and how you serve the consumer?   Best Moments ‘There is always room at the top for the best.’ ‘There are plenty of things that are out there that people don’t want.’ ‘Make sure that you are producing content that people want.’ ‘There is nothing wrong with consistency or fairness.’ ‘The enemy of all branding is consistency.’ ‘Don’t get distracted.’ ‘Sometimes you have to say things thousands of times before they lodge in your mind.’ ‘Don’t worry if your idea is a little bit out there.’ [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

31 Dec 201825min

Welcome back to the Disruptors Podcast. In today’s short episode, Rob answers an important question in business: Should you fight fire with fire? How aggressive should you be when being defensive? Tune in today to hear Rob answer all these questions and more. Join The Disruptive Entrepreneur Community & Ask Rob a Question. KEY TAKEAWAYS You should manage your emotions well and sometimes take it on the chin. Don't simply chuck your opinion out there on everything that isn't relevant. But also remember that a few times a year if you believe in something with true volition its the right thing to do, to fight fire with fire. Rob was recently sent a cease and desist for using the word Disruptive and he decided to fight fire with fire. Rob now owns the trademark for 'Disruptive Entrepreneur' The lesson: Choose your battles wisely and never allow yourself to be bullied. Wisdom is knowing what to let go and what to fight. BEST MOMENTS "Happiness is research towards a worthy goal""There's a big difference between like and respect""A business is not about liking each other, it's about serving others and solving problems""Sometimes that demanding client will be the most successful and have the best results""It's wise to be more balanced, look at how you can change and how you can be better to work with""No one was born to serve your needs and fantasies""Never let anyone bully you. Stand up and fight back. Protect your business and protect your brand""Say who you are and be who you are""Don't allow people to walk all over you because that will manifest into something much worse" [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

28 Dec 20188min

Welcome back to another episode of the Disruptors podcast with your host Rob Moore. In this episode, Rob talks through and examines how you can be successful in a variety of things in business. Conventional wisdom states that you should be focusing on one thing, and building a brand on that. Rob goes through a series of areas which you can do to succeed in a variety of ways. If you are the type of person who needs variety this podcast is for you. Key Takeaways Building A Strong Personal Brand. If you are known for who you are, then you can do multiple things underneath that. As long as you are not on something different every five minutes. Have the courage to talk about what you want to talk about, and giving yourself the freedom to do so. Be Mindful not to be too scattergun. Maybe build one thing at a time. Give each one enough time to mature, so it has enough equity to systemise it as an asset.Leverage It Before You Move On. Make sure you employ an MD or someone who will manage that day-to-day running for you of a previous project. So you can move on to something different. Make sure the project or business you’re moving away from is set up as an asset before you leave it. So when you move on, you don’t lose the benefit of the last thing. Make It A Logical Journey. Don’t move around all over the place. If you move around across different areas you won’t build a following. There should be a logical order. Look at all the things that you want to do and place them in an order. 70/20/10 Model. How to balance your tasks, business and things you do. Spend 70% on the main task, 20% on your secondary business and 10% on your new future business. Read, routine equals success, so compartmentalise different areas. You can fit lots of thing in your day if you plan ahead. Multiple Income Streams. Make sure you systemise one income stream before you move onto the next income stream. This is important to then repeat this process over several years so you end up with multiple income streams. Express Yourself In Your Own Media. Try and produce podcasts, a youtube channel and facebook live videos. Share your challenges and what you are going through with others. Build a brand around these. You can build a following and monetise it later. Best Moments ‘It’s ok to say that you need variety.’ ‘You can embrace the new with variety.’ ‘People will follow you for the variety.’ ‘Do you really want to fight who you really are.’ ‘Outsource what you can, before moving onto another project.’ ‘You can’t go off tangent for your audience as they will stop following you.’ ‘Writing a book feeds that need for variety and freedom.’‘It’s possible to have lots of things in your day.’‘Have a life in a day.’‘Read routine, equals results.’‘The average millionaire has three income streams.’‘We are all a genius in something.’‘Embrace the variety.’‘There is nothing wrong with the advise that you should focus on one thing.’ [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

24 Dec 201831min

In today’s episode, Rob shares with you his story from self-publishing his first books, to signing a four-book contract with the 2nd biggest publisher in the world. But anyone can do it, tune in today to find out more.   You should want to be your own author. It gives you credibility and provides you with a passive income for years to come. The questions shouldn’t be should I write a book? It should be, do you self-publish or do you attempt to sign a publishing contract? Join The Distruptive Entrepreneur Community & Ask Rob a Question. KEY TAKEAWAYS To get published when your unknown is really hard so you can go to a print on demand book publisher to get your name out there and generate some sales. (Vanity Publishers) What you can do is Self-publish books, learn to launch them, get them high in the charts and learn from the process so that you can go to a publishers in the future. Getting a publishing deal means you don’t need to worry about typesetting, manuscripts or design and you’re instantly credible. When Rob launched Money the publisher came into its own and really super-charged the reach of the book. With this came translation rights and retail deals as well as a re-launch and release on Kindle. Plus off the back of a publishing deal, you will see an increase in social media reach. If you self-publish, you're not restricted with legal issues or things that you can't say and you can get it out really quickly and begin earning a return instantly. BEST MOMENTS "Being publish by Hachette has been one of the best relationships I've had""Every author who's massive will have been rejected countless times""Everyone's got a book in them, you just need to get it out of you" "Sell from self-publishing whilst trying to get published" “Should you run your own media and be your own agency.” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

21 Dec 201812min

There is no entrepreneur that doesn't face the problems that entrepreneurs face. It's how you view them that leads to the solution. In an honest rant, Rob shares with you the reasons why your problems are not problems and how you should really be perceiving them. KEY TAKEAWAYS 99% of your problems aren't problems they're challenges, so find an upside and continue to grow. Contextualise 1st world and 3rd world problems and change your mindset about the challenges you face in life. Your problems are not problems, they are first world challenges. The sooner you realise this the easier you will be able to overcome them. Most of the people who do really well have struggled to get there have gone through ups and downs and grown because of it. Some people think that that journey is really hard and it's really difficult, whilst others think it's easy and you can get rich quick. It’s thought that these are the only two extremes and it ping-pongs between them. But in reality, your journey and the problems you perceive to happen are quite different. Look at your problems as an opportunity to find a solution. You have a value that others don't and if you can solve these problems that others can't you'll increase your reach, impact and revenue. BEST MOMENTS "You will have good days and bad days, hard days and easy days.""See opportunities in the challenges and upside in the downside""Usually people get down and depressed when there are three main problems in their lives""We make challenges bigger and we sweat the small stuff""If it's hard to for you it's hard for your competitions""All you can really do is learn from a problem, treat it as a challenge and ensure it doesn't happen next time" “Minimise the time where you react like a child or a chimp and manage your emotions”“Business and wealth is about solving problems, providing value and facing challenges.”“Take your business and your work very seriously but not yourself, have fun.” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

19 Dec 201814min