'This Is A Narrative War' - How To Win The Climate Argument | Ep172: John Marshall

'This Is A Narrative War' - How To Win The Climate Argument | Ep172: John Marshall

Who are the merchants of doubt and how can their narrative be countered? How much money does it cost to get someone to take action on climate change?

This week on Cleaning Up, Bryony Worthington is joined by John Marshall, the founder of the Potential Energy Coalition, a marketing firm that uses data-driven marketing techniques to accelerate the energy transition and climate action. They discuss:

  • How John transitioned from a career in Madison Avenue marketing to founding a non-profit focused on climate change, inspired by his son.
  • Potential Energy Coalition's use of data-driven marketing strategies to identify the most effective messaging and framing to motivate climate action, including leveraging loss aversion and emphasising what people love and fear losing.
  • The importance of using marketing to shape the climate narrative, counter disinformation, and create political space for climate policies.
  • How marketing can be used to promote clean energy solutions like electric vehicles and heat pumps, and the role of the nonprofit sector in supporting pro-climate policies and infrastructure.
  • Insights on global marketing strategies for climate action, highlighting the need to tailor messages to local markets while maintaining a unifying narrative.

Links & More:

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(307)

Is The Earth Warming Faster Than We Thought? | Ep276: Peter Cox

Is The Earth Warming Faster Than We Thought? | Ep276: Peter Cox

This week on Cleaning Up, Bryony Worthington is joined by Peter Cox, Professor of Climate System Dynamics at the University of Exeter and Director of the Global Systems Institute. A former lead author...

30 Sep 1h 6min

The Scandal at The Heart of The Energy Transition | Ep275: Jan Rosenow

The Scandal at The Heart of The Energy Transition | Ep275: Jan Rosenow

Around two-thirds of the energy we put into today’s energy system ends up as rejected heat. So are we measuring the energy transition all wrong?Professor Jan Rosenow joins Michael Liebreich to unpack ...

23 Sep 1h 5min

The Race Is On To Control AI | Episode 274: Afonso Salema & Sam Winter-Levy

The Race Is On To Control AI | Episode 274: Afonso Salema & Sam Winter-Levy

More than 80% of the world’s advanced AI compute is concentrated in the US and China. For Europe and other middle powers, the question may no longer be how to win the AI race, but how to avoid becomin...

16 Sep 1h 5min

Mexico Wants To Build An $8,000 EV For Everyone | Ep273: Roberto Capuano

Mexico Wants To Build An $8,000 EV For Everyone | Ep273: Roberto Capuano

Can Mexico build an electric car for $8,000, and use it to create an entirely new domestic industry? This week on Cleaning Up, Bryony Worthington visits Mexico City to sit down with Roberto Capuano, d...

9 Sep 57min

The Testbed for Asia's Clean-Tech Future | Ep272: Jaime Z. Urquijo

The Testbed for Asia's Clean-Tech Future | Ep272: Jaime Z. Urquijo

Can the Philippines become a testbed for Southeast Asia’s clean-tech future? Kicking off Season 19 of Cleaning Up, guest host Marie Cheong meets Jaime Z. Urquijo, Urban Estates Group Head at Ayala La...

2 Sep 1h 4min

The Good, Bad and Downright Ugly of Australia's Energy Transition | Deep Dive Australia 09: Anna Freeman & Michael Liebreich

The Good, Bad and Downright Ugly of Australia's Energy Transition | Deep Dive Australia 09: Anna Freeman & Michael Liebreich

Australia has become a laboratory for the energy transition, what can the rest of the world learn? After two weeks travelling across Australia and meeting the leaders shaping its energy transition, Mi...

26 Aug 1h 3min

The Next Frontier of Electrification? Industrial Heat | Ep271: James Macnaghten

The Next Frontier of Electrification? Industrial Heat | Ep271: James Macnaghten

Around the world, factories making food, drink, pharmaceuticals and other everyday products rely on steam, often produced by fossil-fuel boilers. James Macnaghten, founder and CEO of Caldera, is betti...

19 Aug 39min

How Much Better Can Solar Get? Deep Dive Australia 08: Martin Green

How Much Better Can Solar Get? Deep Dive Australia 08: Martin Green

Solar was once dismissed as a marginal technology. Today, it is transforming the global energy system, and few people have done more to make that possible than Professor Martin Green. Innovations deve...

17 Aug 52min

Populärt inom Business & ekonomi

framgangspodden
rss-jossan-nina
varvet
badfluence
avanzapodden
rss-borsens-finest
rss-inga-dumma-fragor-om-pengar
24fragor
uppgang-och-fall
rss-dr-bjorklund
bathina-en-podcast
tabberaset
kapitalet-en-podd-om-ekonomi
rss-kort-lang-analyspodden-fran-di
kvalitetsaktiepodden
svd-tech-brief
lastbilspodden
fill-or-kill
rss-dagen-med-di
borsmorgon